---
title: "Search terms — coat hangers - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coat-hangers/search-terms"
last_updated: "2026-07-31T18:50:20.504Z"
locale: en
meta:
  description: "Niche score 61/100 · £4.7M/yr market · 4.4M searches/yr · £8.78 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £4.7M/yr market · 4.4M searches/yr · £8.78 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — coat hangers - Flapen"
---

# **coat hangers**

**Launch it**

A $4.7M/yr market growing +11.6% this quarter with returns at 0.3% — clears our launch bar.

Market size 97Growth 39Conversion 95Competition 71Returns 99Price range 13Avg price 24Brand share 44Review moat 13Quality gap 35

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.7M**

£4.7M/yr · 4.4M searches

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.78**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****26,734.72**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£4.50–£16.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100