---
title: "Coasters — £427K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/coasters"
last_updated: "2026-07-31T23:57:41.510Z"
locale: en
meta:
description: "Niche score 53/100 · £427K/yr market · 1.8M searches/yr. Prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £427K/yr market · 1.8M searches/yr. Prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coasters — £427K/yr Amazon UK Niche (2026) - Flapen"
---
# **coasters**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list.
Market size 57Growth 19Conversion 40Competition 82Returns 97Price range 0Avg price 20Brand share 91Review moat 47Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Good****£427K**
£427K/yr · 1.8M searches
**Review moat**
**Okay****1,809.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.68–£11.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, coasters is a £427K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coasters market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **£368K–£442K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **77%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**44%**
Top 20: 84%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**51%**
- Yafe15% - WLWNWFT13% - Wingcases5% - Samhita5% - Staruby5% - ZHEZHE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
50K30KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/coasters/trend)
## **Top coasters search terms**
- **coasters**759K/yr-15.3%1.9% conv. - **coasters set of 6**222K/yr-19.1%1.9% conv. - **coaster**170K/yr-16.1%1.2% conv. - **coasters set of 4**165K/yr-21.6%1.7% conv. - **wooden coasters**69K/yr-10.2%1.7% conv. - **coasters set of 8**53K/yr-10.4%1.9% conv. - **coasters with holder**51K/yr-29.9%0.7% conv. - **coaster set**44K/yr-7.0%1.4% conv. - **ceramic coasters**40K/yr-13.8%0.4% conv. - **outdoor coasters for garden tables**12K/yr+403.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/coasters/search-terms)
## **Top coasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£34K12%£51K16%£68K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 PCS Black Coasters Silicone Thick Design(0.2inch) Round Mugs Coasters Set of 8 for Drinks Coffee Pads Beer Bar Mat 10 * 10 * 0.5cm**Yafe**£4.91**4.6★726 rev](https://www.amazon.co.uk/dp/B0C8NPVSSD) [2**Acacia Wood Coasters for Drinks with Lip WLWNWFT Round Drink Coasters with Holder for Coffee Table Dining Table Wooden Table Coasters for Farmhouse Desk Set of 6**WLWNWFT**£11.34**4.7★176 rev](https://www.amazon.co.uk/dp/B0CB33DF97) [3**6 Pcs Black CD Record Coasters**ZHEZHE**£4.01**4.7★1,267 rev](https://www.amazon.co.uk/dp/B08BNLJPJ7) [4**WLWNWFT Acacia Wood Coasters Set of 6 with Holder Wooden Coasters for Glasses Drinkings Coffee Table Desk Round with Non-Slip Pad Cup Coasters for Home Office Christmas Decor 4 Inch**WLWNWFT**£11.40**4.6★297 rev](https://www.amazon.co.uk/dp/B0BVP6CTQN) [5**TOOINKCV 8 Pcs Coasters for Drinks Absorbent Coasters Braided Cotton Woven Drink Coaster Heat-Resistant for Home Coffee Table Desk Cups Tabletop Protection (Yellow)**TOOINKCV**£7.84**4.6★1,115 rev](https://www.amazon.co.uk/dp/B0D3VKRRFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOXYOY Gray Coasters 8 Pcs Round Silicone Coasters for Drinks**MOXYOY**£4.17**109 rev2mo ago](https://www.amazon.co.uk/dp/B0H1L85GNQ) [**Sunflower Coasters with Holder Set Floral Drink Coasters for Tables Decorative Summer Coasters for Coffee Table Kitchen Patio Bar Cart Bright Yellow Flower Coaster Set**Generic**£5.49**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJVP1YL) [**HELIMIAO Coasters Set of 10 Non-Stick Silicone Round Drink Coasters for Wooden Table Protection Coffee Table Decorative Home Accessories for Bar & Kitchen Black**HELI MIAO**£3.98**83 rev4mo ago](https://www.amazon.co.uk/dp/B0GL8LW83K) [**elzle 8 Black Coasters Silicone Coasters for Drinks Round Mugs Coasters**elzle**£4.19**102 rev10mo ago](https://www.amazon.co.uk/dp/B0FND6K16W) [![Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green](https://m.media-amazon.com/images/I/51NC5TtigOL.jpg)**Wingcases Silicone Coasters for Drinks\[4 pcs No Holder\]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green**Wingcases**£5.10**1,461 rev1y ago](https://www.amazon.co.uk/dp/B0F1DJPNG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunflower Coasters with Holder Set Floral Drink Coasters for Tables Decorative Summer Coasters for Coffee Table Kitchen Patio Bar Cart Bright Yellow Flower Coaster Set**Generic**£5.49**4.8★**▲ 306%**](https://www.amazon.co.uk/dp/B0GWJVP1YL) [**MOXYOY Gray Coasters 8 Pcs Round Silicone Coasters for Drinks**MOXYOY**£4.17**4.3★**▲ 305%**](https://www.amazon.co.uk/dp/B0H1L85GNQ) [**HELIMIAO Coasters Set of 10 Non-Stick Silicone Round Drink Coasters for Wooden Table Protection Coffee Table Decorative Home Accessories for Bar & Kitchen Black**HELI MIAO**£3.98**4.5★**▲ 304%**](https://www.amazon.co.uk/dp/B0GL8LW83K) [**elzle 8 Black Coasters Silicone Coasters for Drinks Round Mugs Coasters**elzle**£4.19**4.3★**▲ 230%**](https://www.amazon.co.uk/dp/B0FND6K16W) [![Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green](https://m.media-amazon.com/images/I/51NC5TtigOL.jpg)**Wingcases Silicone Coasters for Drinks\[4 pcs No Holder\]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green**Wingcases**£5.10**4.5★**▲ 181%**](https://www.amazon.co.uk/dp/B0F1DJPNG7)
**~~View all trending →~~**
## **What buyers say about coasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Really good quality excellent for the price really strong arrived on time”*
**Value For Money**12%
*“Excellent value for money”*
**Color**8%
*“Love the colours”*
**Advertised Vs Actual Product**7%
*“As described”*
**Grip**6%
*“Non slip”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Design-Overall**5%
*“Beautifully made”*
**Size-Overall**5%
*“Fits purpose”*
**Strength**3%
*“Very sturdy”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Quality-Overall**16%
*“Poor quality, felt like they would break in half easily”*
**Strength**8%
*“a little flimsy”*
**Color**8%
*“they are almost black”*
**Stain Resistance**8%
*“Not stain proof”*
**Value For Money**7%
*“They look more expensive”*
**Thickness**6%
*“Not as thick”*
**Adhesion/Stickiness**6%
*“They dont stick to the table”*
**Balance/Stability**5%
*“therefore doesn't balance too well”*
**Advertised Vs Actual Product**5%
*“A lot darker than the picture unfortunately”*
**Durability**3%
*“It got a little wet, cleaned it and it broke into 3 pieces”*
### **Top return reasons **
**Color**29%
**Quality-Overall**16%
**Size-Overall**9%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Thin**4%
**Defective Material/Parts**3%
**Compatibility-Overall**2%
**Wood Quality**2%
**Stain Resistance**2%
## **Common questions**
- **Is coasters profitable to sell on Amazon United Kingdom?**
- The niche generates £427K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the coasters niche?**
- 38 brands and 93 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in coasters?**
- Top complaints mined from reviews: Quality-Overall, Strength, Color. The return rate is 0.7%.
- **When does demand for coasters peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the coasters niche?**
- Listings span £3.68–£11.94; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.
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