---
title: "Trend — clothing & wardrobe storage - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/clothing-wardrobe-storage/trend"
last_updated: "2026-07-31T17:40:54.539Z"
locale: en
meta:
  description: "Niche score 54/100 · £161K/yr market · 503K searches/yr. A deep review moat (13,322 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £161K/yr market · 503K searches/yr. A deep review moat (13,322 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — clothing & wardrobe storage - Flapen"
---

# **clothing & wardrobe storage**

**Worth a look**

Shows low returns (1.0%), but a deep review moat (13,322 avg reviews) keeps it on the watch list.

Market size 34Growth 21Conversion 26Competition 84Returns 95Price range 59Avg price 76Brand share 85Review moat 20Quality gap 52

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.27**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.94–£29.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£161K**

£161K/yr · 503K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,321.52**

avg incumbent reviews — the moat a new listing must climb