---
title: "Search terms — clay - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/clay/search-terms"
last_updated: "2026-07-31T23:22:16.139Z"
locale: en
meta:
  description: "Niche score 48/100 · £1.5M/yr market · 1.8M searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £1.5M/yr market · 1.8M searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — clay - Flapen"
---

# **clay**

**Skip it**

Prices mostly outside the sweet spot ($3.13–$16.47) — this niche doesn't clear our bar today.

Market size 86Growth 18Conversion 83Competition 21Returns 99Price range 11Avg price 30Brand share 44Review moat 24Quality gap 38

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.5M**

£1.5M/yr · 1.8M searches

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.59**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,236.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.13–£16.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100