---
title: "Search terms — clay pebbles - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/clay-pebbles/search-terms"
last_updated: "2026-07-31T18:49:47.073Z"
locale: en
meta:
  description: "Niche score 35/100 · £46K/yr market · 85K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £46K/yr market · 85K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — clay pebbles - Flapen"
---

# **clay pebbles**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 41Conversion 59Competition 10Returns 99Price range 30Avg price 39Brand share 6Review moat 65Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****904.5**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.66**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.84–£18.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£46K**

£46K/yr · 85K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand