---
title: "Citronella Oil Burner Outdoor — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-oil-burner-outdoor"
last_updated: "2026-07-31T16:52:55.034Z"
locale: en
meta:
description: "Niche score 65/100 · £23K/yr market · 39K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £23K/yr market · 39K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Oil Burner Outdoor — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella oil burner outdoor**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 100Conversion 50Competition 70Returns 98Price range 60Avg price 73Brand share 52Review moat 72Quality gap 81
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****604.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.28–£29.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£23K**
£23K/yr · 39K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, citronella oil burner outdoor is a £23K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella oil burner outdoor market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£29K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 92%
**Open market**
**21%**
- OunglyChoi33% - Harbour Housewares16% - Quebec14% - FAN-Torches6% - PARTYRAMA.CO.UK6% - D&J Glassware6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — >1,000% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/citronella-oil-burner-outdoor/trend)
## **Top citronella oil burner outdoor search terms**
- **citronella oil burner outdoor**20K/yr>1,000%3.9% conv. - **citronella burner**5K/yr+635.0%1.8% conv. - **citronella oil burner**4K/yr+818.0%2.5% conv. - **citronella lantern**3K/yr>1,000%1.8% conv. - **citronella burners for garden**3K/yr+358.6%2.9% conv. - **citronella oil burners**3K/yr+843.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/citronella-oil-burner-outdoor/search-terms)
## **Top citronella oil burner outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6856%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Pack Oil Lamp Clear Glass Table Torch Citronella Oil Lamps Lantern with 3 Wicks for Indoor Outdoor Patio Decors**OunglyChoi**£14.95**3.6★65 rev](https://www.amazon.co.uk/dp/B0DF7K5GBX) [2**2PACK Citronella Oil Burner Outdoor Glass Oil Lamp Table Torch Canisters Citronella Oil Burner Torches for Outdoor Patio with Wicks and Cap**OunglyChoi**£12.21**3.9★111 rev](https://www.amazon.co.uk/dp/B0CYLY799C) [3**Glass Oil Lamp Table Torch Canisters 2PACK Citronella Oil Burner Torches for Outdoor Patio with Wicks and Cap**OunglyChoi**£11.58**3.9★111 rev](https://www.amazon.co.uk/dp/B0CYLWH7BH) [4**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping**Quebec**£10.72**4.3★71 rev](https://www.amazon.co.uk/dp/B0GRN94X8H) [5**Harbour Housewares Metal Garden Torches - Cylinder - Pack of 2-146cm Silver Garden Torches Lighting Modern Outdoor Lighting Paraffin Oil Lamp Candle Flame Lantern for Parties Outdoor Events BBQs**Harbour Housewares**£13.80**4.5★889 rev](https://www.amazon.co.uk/dp/B0BHHQ3PPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)**Quebec**£7.48**71 rev4mo ago](https://www.amazon.co.uk/dp/B0GV4BZ9SS) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)**Quebec**£15.03**71 rev4mo ago](https://www.amazon.co.uk/dp/B0GV48NB1T) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping**Quebec**£10.72**71 rev4mo ago](https://www.amazon.co.uk/dp/B0GRN94X8H) [**2PCS Chamber Oil Lamp Glass Kerosene Oil Lamps**PureBliss**£9.70**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GQRN6WF5) [**Citronella Candles Outdoor with Vintage Lantern - 3pcs 3.5oz DEET Free Lemongrass Scented Candles for Camping Patio Garden Natural Citronella Soy Wax Candle Gifts for Women**Funxim**£18.16**511 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4M7XDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Chamber Oil Lamp Glass Kerosene Oil Lamps**PureBliss**£9.70**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0GQRN6WF5) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)**Quebec**£15.03**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B0GV48NB1T) [**CUQOO 1L Scented Citronella Oil for Garden Burners - 4 Pack Insect-Repelling Torch & Lantern Oil Outdoor Use Garden Citronella for Tiki Torches Burners & Lamps Patios BBQs Camping**CUQOO**£18.11**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B092FKBFR1) [**Seraphic Table Top Citronella Burner Torches for Outdoor Patio 16oz Decorative Glass Tiki Torch Citronella Lamp Candles for Outside Deck Garden Parties Set of 3 Clear**Seraphic**£23.51**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B07MNP11NC) [**Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)**Quebec**£7.48**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B0GV4BZ9SS)
**~~View all trending →~~**
## **What buyers say about citronella oil burner outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“I think they are good value as they make a nice addition to the decor in my garden”*
**Quality-Overall**17%
*“Excellent product”*
**Smell**16%
*“Smells nice”*
**Advertised Vs Actual Product**10%
*“Does the job”*
**Brightness/Shine/Glow**7%
*“These little lanterns are delightful”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**3%
*“Works well”*
**Strength**3%
*“The bases are solid enough”*
**Durability**2%
*“theyve held up well during use”*
**Gifting Purpose**2%
*“Beautiful Gift”*
### **What buyers complain about **
**Quality-Overall**21%
*“Does not stay lit - Very poor quality”*
**Value For Money**8%
*“Theres a reason theyre cheap”*
**Flammable**8%
*“Lots of black smoke”*
**Size-Overall**8%
*“The coils are very tiny”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Strength**6%
*“brittle meaning they break when you open the cellophane wrapping”*
**Pest/Insect Control**5%
*“Coils are not designed to kill muzzles or biting insects”*
**Functionality-Overall**4%
*“Okayish not helping for the purpose”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions”*
**Smell**3%
*“No pleasant fragrance whatsoever while burning”*
### **Top return reasons **
**Functionality-Overall**12%
**Defective Material/Parts**12%
**Flammable**12%
**Leak-Proof**8%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Ease Of Use**6%
**Strength**5%
**Thickness**5%
## **Common questions**
- **Is citronella oil burner outdoor profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the citronella oil burner outdoor niche?**
- 17 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in citronella oil burner outdoor?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Flammable. The return rate is 0.3%.
- **When does demand for citronella oil burner outdoor peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 63.8× the quietest.
- **What does it cost to enter the citronella oil burner outdoor niche?**
- Listings span £5.28–£29.65; the average listing price is £14.73 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.
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