---
title: "Reviews — citronella incense sticks - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-incense-sticks/reviews"
last_updated: "2026-07-31T22:34:40.685Z"
locale: en
meta:
  description: "Niche score 68/100 · £87K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £87K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — citronella incense sticks - Flapen"
---

# **citronella incense sticks**

**Worth a look**

Shows demand growing +649.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 100Conversion 96Competition 65Returns 99Price range 0Avg price 18Brand share 85Review moat 55Quality gap 84

**Growth**

**Incredible****+649.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,283.29**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£87K**

£87K/yr · 97K searches

**Avg price**

**Bad****£6.43**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.15–£12.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")