---
title: "Citronella Incense Sticks — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-incense-sticks"
last_updated: "2026-07-31T22:29:41.002Z"
locale: en
meta:
description: "Niche score 68/100 · £87K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · £87K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Incense Sticks — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella incense sticks**
**Worth a look**
Shows demand growing +649.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 100Conversion 96Competition 65Returns 99Price range 0Avg price 18Brand share 85Review moat 55Quality gap 84
**Growth**
**Incredible****+649.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,283.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£87K**
£87K/yr · 97K searches
**Avg price**
**Bad****£6.43**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.15–£12.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, citronella incense sticks is a £87K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella incense sticks market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£96K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**50%**
Top 20: 98%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**44%**
- SAMASIA12% - STAMFORD INC.11% - M & J10% - 1ABOVE10% - OFUN7% - ROL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +649.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 33.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/citronella-incense-sticks/trend)
## **Top citronella incense sticks search terms**
- **citronella incense sticks**81K/yr+688.1%13.9% conv. - **citronella sticks**6K/yr+538.6%10.3% conv. - **citronella incense**6K/yr+414.0%9.0% conv. - **citronella incense sticks outdoor**3K/yr+622.6%10.5% conv. - **citronella sticks outdoor**2K/yr+474.9%10.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/citronella-incense-sticks/search-terms)
## **Top citronella incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAMFORD INC. 37120 Citronella Incense Sticks 20 Sticks x 6 Packs**STAMFORD INC.**£5.36**4.6★3,572 rev](https://www.amazon.co.uk/dp/B008BR478K) [2**Original Satya Nag Champa Citronella Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation**M & J**£5.82**4.3★213 rev](https://www.amazon.co.uk/dp/B0BKDZKJQ5) [3**Citronella Incense Sticks for Garden 30 Pieces with Holder Mosquito and Insect Repellent**1ABOVE**£3.80**4.0★130 rev](https://www.amazon.co.uk/dp/B0F5X3857R) [4**Satya Nag Champa Citronella Incense Sticks | x1 pack | comes with SAMASIA bookmark | Incense can be used for Aromatherapy Yoga Meditation and Relaxation**SAMASIA**£3.24**4.4★70 rev](https://www.amazon.co.uk/dp/B09Q1MMPXK) [5**Citronella Incense Sticks 240 Count Lemongrass Incense Sticks with Holder Natural Refreshing Citronella Burner Incense for Home Indoors Outdoor Garden Patio Camping**OFUN**£7.06**4.2★192 rev](https://www.amazon.co.uk/dp/B0DSPVSHGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella incense sticks 36 pieces XXL 2.2 hours burning time per stick natural citronella essential oil incense sticks for summer garden patio balcony picnic camping table Travel BBQ Backyards**AOTOIE**£8.30**18 rev3mo ago](https://www.amazon.co.uk/dp/B0GYNSNBTH) [**Incensera Citronella Incense Sticks Outdoor Vegan & Natural - 100 Pieces**Incensera**£8.78**69 rev1y ago](https://www.amazon.co.uk/dp/B0F9FV7GKX) [**Citronella Incense Sticks for Garden 30 Pieces with Holder Mosquito and Insect Repellent**1ABOVE**£3.80**130 rev1y ago](https://www.amazon.co.uk/dp/B0F5X3857R) [**Citronella Incense Sticks 240 Count Lemongrass Incense Sticks with Holder Natural Refreshing Citronella Burner Incense for Home Indoors Outdoor Garden Patio Camping**OFUN**£7.06**192 rev1y ago](https://www.amazon.co.uk/dp/B0DSPVSHGN) [**Incense Gift Set 160 Sticks in Total Citronella + Incense Holder (160)**Dr.JIEER**£6.14**144 rev1y ago](https://www.amazon.co.uk/dp/B0D295XVG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella incense sticks 36 pieces XXL 2.2 hours burning time per stick natural citronella essential oil incense sticks for summer garden patio balcony picnic camping table Travel BBQ Backyards**AOTOIE**£8.30**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0GYNSNBTH) [**Incensera Citronella Incense Sticks Outdoor Vegan & Natural - 100 Pieces**Incensera**£8.78**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0F9FV7GKX) [**Satya Citronella Incense Sticks Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense**greensense**£4.61**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B0D2P45B5B) [**Incense Gift Set 160 Sticks in Total Citronella + Incense Holder (160)**Dr.JIEER**£6.14**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B0D295XVG7) [**Citronella Incense Insect Repellent Sticks Ideal for Insect & Bugs Repellent with Fresh Lemon Scent | 30 Pack of 4**ZOPPER**£8.21**3.7★**▲ 44%**](https://www.amazon.co.uk/dp/B0C4F294FN)
**~~View all trending →~~**
## **What buyers say about citronella incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“Pleasant clean smell”*
**Value For Money**12%
*“Good value”*
**Quality-Overall**8%
*“The burn quality is consistent”*
**Advertised Vs Actual Product**7%
*“As described”*
**Durability**4%
*“last ages too”*
**Strength**4%
*“Seems to be effective”*
**Ease Of Use**3%
*“Easy to use”*
**Pest/Insect Control**3%
*“Brilliant buy to keep bugs away”*
**Suitable For Indoor**2%
*“very effective addition for outdoor gatherings”*
**Fire Resistance**2%
*“Good incense”*
### **What buyers complain about **
**Smell**27%
*“Not the scent for me I'm afraid”*
**Quality-Overall**9%
*“Cheap fir quality”*
**Durability**8%
*“Burn for 2 mins”*
**Strength**5%
*“are very fragile and break easily”*
**Functionality-Overall**5%
*“Doesnt work”*
**Value For Money**4%
*“Expensive and not effective”*
**Advertised Vs Actual Product**3%
*“Very annoyed at false advertising”*
**Size-Overall**3%
*“These are huge sticks”*
**Thickness**3%
*“I don't have anything to stand them up in as the stems on them are really thick”*
**Natural Resource Wastage**3%
*“Waste”*
### **Top return reasons **
**Smell**21%
**Size-Overall**10%
**Strength**10%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**7%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Durability**5%
**Value For Money**4%
## **Common questions**
- **Is citronella incense sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +649.3%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the citronella incense sticks niche?**
- 23 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in citronella incense sticks?**
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.2%.
- **When does demand for citronella incense sticks peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 33.0× the quietest.
- **What does it cost to enter the citronella incense sticks niche?**
- Listings span £2.15–£12.35; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)