---
title: "Reviews — citronella candle outdoor - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-candle-outdoor/reviews"
last_updated: "2026-07-31T02:38:48.925Z"
locale: en
meta:
  description: "Niche score 80/100 · £953K/yr market · 780K searches/yr · £10.95 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 80/100 · £953K/yr market · 780K searches/yr · £10.95 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — citronella candle outdoor - Flapen"
---

# **citronella candle outdoor**

**Launch it**

A $953K/yr market growing +787.3% this quarter with returns at 0.1% — clears our launch bar.

Market size 77Growth 100Conversion 92Competition 80Returns 99Price range 21Avg price 41Brand share 85Review moat 72Quality gap 75

**Growth**

**Incredible****+787.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Market size**

**Great****£953K**

£953K/yr · 780K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****627.38**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.95**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.86–£18.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")