---
title: "Citronella Candle Outdoor — £953K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-candle-outdoor"
last_updated: "2026-07-30T14:11:01.254Z"
locale: en
meta:
description: "Niche score 80/100 · £953K/yr market · 780K searches/yr · £10.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 80/100 · £953K/yr market · 780K searches/yr · £10.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Citronella Candle Outdoor — £953K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella candle outdoor**
**Launch it**
A $953K/yr market growing +787.3% this quarter with returns at 0.1% — clears our launch bar.
Market size 77Growth 100Conversion 92Competition 80Returns 99Price range 21Avg price 41Brand share 85Review moat 72Quality gap 75
**Growth**
**Incredible****+787.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Market size**
**Great****£953K**
£953K/yr · 780K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****627.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.86–£18.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, citronella candle outdoor is a £953K/yr Amazon United Kingdom market (780K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 80/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella candle outdoor market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£657K–£876K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**50%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**44%**
- SENTINEL14% - SUPERSUN11% - Trulloyoo10% - AOTOIE8% - YUEONEWIN7% - KIYTARBOO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +787.3% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 39.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/citronella-candle-outdoor/trend)
## **Top citronella candle outdoor search terms**
- **citronella candle outdoor**276K/yr>1,000%7.0% conv. - **citronella candle**242K/yr+529.8%6.6% conv. - **citronella candles**64K/yr+713.3%5.5% conv. - **outdoor candles**31K/yr+171.1%2.2% conv. - **garden candles**20K/yr+184.1%2.5% conv. - **outdoor candles for garden**19K/yr+578.1%3.1% conv. - **citronella candle indoor**13K/yr>1,000%7.2% conv. - **citronella candles outdoor**16K/yr+708.5%6.3% conv. - **large citronella candles outdoors**11K/yr+858.1%5.4% conv. - **outdoor candle**12K/yr+226.1%1.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/citronella-candle-outdoor/search-terms)
## **Top citronella candle outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£38K8%£76K12%£114K16%£152K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prices Candles Citronella Outdoor Candles Pack of 4 Garden Jar Candles Long Burning Citronella Candles for BBQ Picnic Camping Patio and Outdoor Gatherings**SENTINEL**£10.27**4.2★3,059 rev](https://www.amazon.co.uk/dp/B00LG14PQC) [2**SUPERSUN 8 Citronella Candles Outdoor: 80-120 Hours Garden Citronella Candles Set Soy Wax Scented Candles for Outdoor Indoor Camping Outside Garden**SUPERSUN**£8.09**4.3★2,258 rev](https://www.amazon.co.uk/dp/B083W6FQKN) [3**2 Pack Large Citronella Candles Outdoor and Indoor 200Hrs Burning 30oz**Phyonoloy**£11.17**4.0★148 rev](https://www.amazon.co.uk/dp/B0CS33J5JP) [4**Citronella Candles Outdoor 8 Pack Citronella Fragranced Soy Wax Candle Set**FURNIZONE**£8.91**4.3★653 rev](https://www.amazon.co.uk/dp/B08RMZ9QB1) [5**4 Citronella Candles Outdoor 270H Citronella Candle 2 Wick Smokeless Natural Soy Wax Scented Citronella Candles for Garden Outdoors Indoors BBQ Camping Patio Party**Trulloyoo**£11.55**4.4★126 rev](https://www.amazon.co.uk/dp/B0GFSZF53F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping**YUEONEWIN**£13.79**37 rev3mo ago](https://www.amazon.co.uk/dp/B0GL1SDVMR) [**Citronella Candles Outdoor - 4 * 4.4 OZ Natural Soy Candle for Home Patio 100 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping**YUEONEWIN**£9.04**53 rev3mo ago](https://www.amazon.co.uk/dp/B0GJZTFNGL) [**Citronella Candles Outdoor 2Pack Vintage Large Garden Candles Natural Soy Candle for Home Patio Long Burning Portable Outdoor Candle for Home Garden Yard Camping Party Indoor Outside 3 Wick**AOTOIE**£17.06**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GK6WNDK9) [**Citronella Candle Outdoor 120 Hour Citronella Candle Outdoors Citronella Scented Candles Set 2 Pcs Glass Jar Candle Set 100% Natural Soy Wax Candle Gift Set for Home Garden Patio BBQ Party**KIYTARBOO**£9.00**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNJW2N6) [**Citronella Candles Outdoor and Indoor 120 Hours 4 Pack Outdoor Candles for Home Camping Garden Patio Balcony Decorative Soy Wax Long Burning Time Smokeless**VICBAY**£7.79**153 rev6mo ago](https://www.amazon.co.uk/dp/B0GG8Z62R2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella Candles Outdoor 2Pack Vintage Large Garden Candles Natural Soy Candle for Home Patio Long Burning Portable Outdoor Candle for Home Garden Yard Camping Party Indoor Outside 3 Wick**AOTOIE**£17.06**4.3★**▲ 26%**](https://www.amazon.co.uk/dp/B0GK6WNDK9) [**Citronella Candle Outdoor 120 Hour Citronella Candle Outdoors Citronella Scented Candles Set 2 Pcs Glass Jar Candle Set 100% Natural Soy Wax Candle Gift Set for Home Garden Patio BBQ Party**KIYTARBOO**£9.00**4.8★**▲ 26%**](https://www.amazon.co.uk/dp/B0GHNJW2N6) [**4 Pack Citronella Candles Outdoors 200 Hours Large Citronella Candles Outdoor Long Burning - Dripless Smokeless Soy Wax Scented Candles for Camping Outside Garden Backyard Balcony**KIYTARBOO**£14.37**4.2★**▲ 26%**](https://www.amazon.co.uk/dp/B0G7F6NSZV) [**Citronella Candles Outdoor 2 Packs Large Citronella Candles for Garden 3-Wick Natural Soy Wax Lemongrass Candle 140 Hours Long Lasting Burning Candle for Patio Yard Home Balcony Camping**YUEONEWIN**£13.79**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B0GL1SDVMR) [**Citronella Candles Outdoor - 4 * 4.4 OZ Natural Soy Candle for Home Patio 100 Hours Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping**YUEONEWIN**£9.04**3.9★**▲ 25%**](https://www.amazon.co.uk/dp/B0GJZTFNGL)
**~~View all trending →~~**
## **What buyers say about citronella candle outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“the fragrance is amazing”*
**Value For Money**10%
*“Good Price”*
**Brightness/Shine/Glow**9%
*“give off a nice glow”*
**Quality-Overall**6%
*“Awesome candles superb quality”*
**Gifting Purpose**5%
*“also making these suitable for gifting too”*
**Design-Overall**4%
*“Attractive Design”*
**Suitable For Indoor**4%
*“They are also safe for indoor use”*
**Size-Overall**3%
*“Just the right size”*
**Durability**3%
*“they last surprisingly well”*
**Color**2%
*“Lovely colour”*
### **What buyers complain about **
**Size-Overall**18%
*“Small size”*
**Smell**12%
*“Artificial fragrance”*
**Value For Money**7%
*“I think they are not cheap”*
**Quality-Overall**4%
*“Poor quality”*
**Advertised Vs Actual Product**4%
*“Photos are deceiving”*
**Pest/Insect Control**3%
*“Not effective with mosquitos”*
**Durability**3%
*“broken again”*
**Functionality-Overall**2%
*“it just doesn't work”*
**Strength**2%
*“The containers are a bit flimsy”*
**Heating**1%
*“They melt in heat”*
### **Top return reasons **
**Defective Material/Parts**37%
**Size-Overall**25%
**Functionality-Overall**8%
**Smell**4%
**Durability**3%
**Ease Of Use**3%
**Flammable**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is citronella candle outdoor profitable to sell on Amazon United Kingdom?**
- The niche generates £953K/yr across 47 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is +787.3%. Flapen's verdict: Launch it (80/100).
- **How competitive is the citronella candle outdoor niche?**
- 25 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in citronella candle outdoor?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for citronella candle outdoor peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 39.0× the quietest.
- **What does it cost to enter the citronella candle outdoor niche?**
- Listings span £2.86–£18.16; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.
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