---
title: "Citronella Candle Indoor — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/citronella-candle-indoor"
last_updated: "2026-07-31T17:40:59.460Z"
locale: en
meta:
description: "Niche score 63/100 · £28K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £28K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Candle Indoor — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **citronella candle indoor**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 100Conversion 96Competition 52Returns 99Price range 3Avg price 31Brand share 70Review moat 70Quality gap 78
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****690.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£28K**
£28K/yr · 22K searches
**Price range**
**Bad****£3.55–£15.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, citronella candle indoor is a £28K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella candle indoor market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£24K–£29K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**31%**
- VICBAY17% - Kinforse16% - ZOPPER15% - Zero In8% - Hausware7% - Village Farm Candles & Ceramics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 54.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/citronella-candle-indoor/trend)
## **Top citronella candle indoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kinforse Natural Soy Wax Citronella Candles Outdoor/Indoor | Long-Lasting for Garden Camping Picnic | Essential Oil Aromatherapy Citronella Candle Outdoor | Gardening Gifts & Presents for Women**Kinforse**£13.28**4.2★319 rev](https://www.amazon.co.uk/dp/B08P5HNCSN) [2**ZOPPER - 4 x Citronella Candles Glass Ideal for Mosquito Insect & Bugs Repellent Candle**ZOPPER**£8.78**4.4★104 rev](https://www.amazon.co.uk/dp/B0C4F2MLC2) [3**8PC Citronella Candles Outdoor Indoor 200 Hours Buring Time Garden Candles Pillar Candles for Summer Suitable for Patio Garden Yard Balcony Wedding Party 200 Hours Buring Time**VICBAY**£8.44**4.2★848 rev](https://www.amazon.co.uk/dp/B0GG8HYMKX) [4**Hausware Citronella Candles - 4 Pack Citronella Candles Outdoor SetIndoor Scented Soy Wax Candles Portable Travel Tin Gift Set for Home Garden Patio Balcony Decorative**Hausware**£11.86**4.5★2,449 rev](https://www.amazon.co.uk/dp/B07S9R7Q6L) [5**Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2**Zero In**£7.14**3.7★273 rev](https://www.amazon.co.uk/dp/B0CTRMBD41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Candles Outdoor 2Pack Natural Soy Wax Scented Candles in Glass**Aottom**£8.83**646 rev2mo ago](https://www.amazon.co.uk/dp/B0GQDPFPLH) [**Citronella Candles Outdoor Natural Soy Wax Citronella Scented Jar Candle for Summer 7oz Large Lemongrass Candle 50 Hours Burn Time Indoor and Outdoor Candles for Patio Garden & Camping 2 Packs**ugbem**£12.65**51 rev4mo ago](https://www.amazon.co.uk/dp/B0GGM4GGC4) [**Citronella Candle Outdoor Citronella Candles Large 260 Hours Citronella Scented Candle Set 2 Pcs 100% Natural Soy Wax Candle with Lid Lemongrass Candle Gift Set for Home Garden Patio Party Camping**KIYTARBOO**£12.24**18 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN4XDSG) [**Scented Candles Gift Set 2 Metal Cans of Natural Citronella Candles 5-in-1 Soy Wax Candle Burn Time of up to 60H Its a Summer Friendly Gift and Provide an Undisturbed Space During Garden BBQ**TTRWIN**£8.47**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGZWZHY) [**AXXTAN 4 x Citronella Glass Candles Yellow Soy Wax Votive Candles Long-Lasting Burn Time Mosquito Fly Insect Repellent for Outdoor Indoor Garden Patio Camping**AXXTAN**£8.02**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJQS7TB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella Candles Outdoor Natural Soy Wax Citronella Scented Jar Candle for Summer 7oz Large Lemongrass Candle 50 Hours Burn Time Indoor and Outdoor Candles for Patio Garden & Camping 2 Packs**ugbem**£12.65**4.0★**▲ 33%**](https://www.amazon.co.uk/dp/B0GGM4GGC4) [**TRINIDa Citronella Candle Set - 3 Pack 3.5oz Large Citronella Candle Outdoor & Indoor 90-110 Hours Long Burning Natural Soy Wax Scented Candles for Garden Patio Camping (Summer Essentials Gift)**TRINIDa**£12.14**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B0CY5D1WCG) [**Citronella Candle Outdoor Citronella Candles Large 260 Hours Citronella Scented Candle Set 2 Pcs 100% Natural Soy Wax Candle with Lid Lemongrass Candle Gift Set for Home Garden Patio Party Camping**KIYTARBOO**£12.24**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0GHN4XDSG) [**8PC Citronella Candles Outdoor Indoor 200 Hours Buring Time Garden Candles Pillar Candles for Summer Suitable for Patio Garden Yard Balcony Wedding Party 200 Hours Buring Time**VICBAY**£8.44**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0GG8HYMKX) [**Hausware Citronella Candles - 4 Pack Citronella Candles Outdoor SetIndoor Scented Soy Wax Candles Portable Travel Tin Gift Set for Home Garden Patio Balcony Decorative**Hausware**£11.86**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B07S9R7Q6L)
**~~View all trending →~~**
## **What buyers say about citronella candle indoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Good strong fragrance”*
**Value For Money**14%
*“Worth it”*
**Brightness/Shine/Glow**9%
*“Brilliant Candles”*
**Quality-Overall**6%
*“seem well made”*
**Advertised Vs Actual Product**4%
*“Exactly like picture”*
**Gifting Purpose**4%
*“This set is also ideal for gifting to someone special”*
**Durability**3%
*“being in tins makes them quite durable”*
**Efficiency**3%
*“Very effective”*
**Design-Overall**3%
*“Design is cute”*
**Fire Resistance**2%
*“Impressive burn time”*
### **What buyers complain about **
**Size-Overall**19%
*“The candles themselves are relatively small”*
**Smell**13%
*“as the scent is artificial, cloying and quite overwhelming”*
**Value For Money**12%
*“however I think that they are overpriced”*
**Advertised Vs Actual Product**6%
*“beware of the highly misleading images in the product description”*
**Functionality-Overall**4%
*“Not working”*
**Quality-Overall**4%
*“Absolute rubbish”*
**Pest/Insect Control**3%
*“Does nothing to stop mosquitos”*
**Design-Overall**2%
*“Fluted design means melted wax runs straight off”*
**Ease Of Use**1%
*“They are very difficult to light”*
**Suitable For Indoor**1%
*“I think the product details for this candle set dont even know whether they are for indoor or outdoor or both”*
### **Top return reasons **
**Size-Overall**31%
**Functionality-Overall**26%
**Flammable**5%
**Advertised Vs Actual Product**5%
**Smell**5%
**Quality-Overall**2%
**Value For Money**2%
**Eco Friendliness**2%
**Ethically/Sustainably Sourced**2%
**Ease Of Use**2%
## **Common questions**
- **Is citronella candle indoor profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the citronella candle indoor niche?**
- 23 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in citronella candle indoor?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for citronella candle indoor peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 54.8× the quietest.
- **What does it cost to enter the citronella candle indoor niche?**
- Listings span £3.55–£15.40; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
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