---
title: "Search terms — circular knitting needles - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/circular-knitting-needles/search-terms"
last_updated: "2026-07-31T18:47:55.869Z"
locale: en
meta:
  description: "Niche score 54/100 · £189K/yr market · 306K searches/yr · £16.64 avg price. Soft demand (-48.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £189K/yr market · 306K searches/yr · £16.64 avg price. Soft demand (-48.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — circular knitting needles - Flapen"
---

# **circular knitting needles**

**Worth a look**

Shows low returns (1.6%), but soft demand (-48.9% this quarter) keeps it on the watch list.

Market size 38Growth 1Conversion 46Competition 77Returns 82Price range 75Avg price 79Brand share 56Review moat 69Quality gap 67

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.64**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Great****£4.28–£47.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****742.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£189K**

£189K/yr · 306K searches

**Growth**

**Bad****-48.9%**

90-day search growth — must beat 0% to launch