---
title: "Christmas Tree Skirt — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/christmas-tree-skirt"
last_updated: "2026-07-31T17:35:38.215Z"
locale: en
meta:
description: "Niche score 53/100 · £135K/yr market · 2.1M searches/yr · £11.56 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £135K/yr market · 2.1M searches/yr · £11.56 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Tree Skirt — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas tree skirt**
**Worth a look**
Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 30Growth 24Conversion 7Competition 92Returns 78Price range 43Avg price 46Brand share 96Review moat 82Quality gap 40
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Great****364.02**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.56**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.66–£22.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£135K**
£135K/yr · 2.1M searches
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, christmas tree skirt is a £135K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas tree skirt market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£462K–£578K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **40%**
- **Out of stock**
- **23.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**31%**
Top 20: 76%
**Top-5 click share**
**23%**
Top 20: 59%
**Open market**
**65%**
- DECO EXPRESS8% - URBNLIVING7% - NTMY6% - Taylor & Brown5% - Deck The Season5% - Dawsons Living4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
500K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 760.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/christmas-tree-skirt/trend)
## **Top christmas tree skirt search terms**
- **christmas tree skirt**1.0M/yr+48.6%0.4% conv. - **tree skirt**445K/yr-9.7%0.1% conv. - **xmas tree skirt**100K/yr-6.7%0.4% conv. - **tree skirts**64K/yr+48.1%0.3% conv. - **tree collar**16K/yr+5.7%0.0% conv. - **christmas tree skirt wicker**53K/yr+4.3%0.8% conv. - **christmas tree collar**55K/yr+6.2%0.0% conv. - **christmas tree base cover**57K/yr-37.8%0.0% conv. - **christmas tree basket**40K/yr+3.0%0.0% conv. - **wicker tree skirt**57K/yr-39.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/christmas-tree-skirt/search-terms)
## **Top christmas tree skirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£5K6%£8K8%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Large Christmas Tree Wicker Skirts Natural Bamboo (Natural Bamboo)**URBNLIVING**£14.97**4.3★1,343 rev](https://www.amazon.co.uk/dp/B07K7L9WFY) [2**Christmas Tree Skirt - Wicker Style Collapsible Tree Stand Cover for Christmas Trees Under 7ft Tree Trunk Basket Guard 57 x 40 x 26 cm**Deck The Season**£16.23**4.6★33 rev](https://www.amazon.co.uk/dp/B0FZCFS639) [3**DECO EXPRESS Christmas Tree Skirt Woven Tree Base Cover Natural Collar for Christmas Decorations Festive Decor for Xmas Party 40cm x 27cm (Light Brown Willow Top 40cm/Base 56.5cm)**DECO EXPRESS**£17.81**4.6★505 rev](https://www.amazon.co.uk/dp/B0D73QQJW2) [4**Wicker Christmas Tree Skirt - Natural Wicker Christmas Tree Trunk Basket Guard - Ideal for Trees 7ft and Below (57cm)**Dawsons Living**£16.92**4.4★1,422 rev](https://www.amazon.co.uk/dp/B08LNPHZF2) [5**UXORSN Christmas Tree Skirt 48 Inch Large Red Xmas Tree Base Cover Mat Rustic Thick Knitted Tree Skirt with 3D Woven Plaid Pattern Floor Mat Christmas Tree Decorations for Xmas Holiday Party Decor**UXORSN**£16.35**4.6★29 rev](https://www.amazon.co.uk/dp/B0FK9Y12S1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Christmas Tree Skirt - Wicker Style Collapsible Tree Stand Cover for Christmas Trees Under 7ft Tree Trunk Basket Guard 57 x 40 x 26 cm**Deck The Season**£16.23**33 rev8mo ago](https://www.amazon.co.uk/dp/B0FZCFS639) [**Festive Fix Silver Sequin Christmas Tree Skirt Luxury 4-Panel Foldable Xmas Tree Base Cover for Artificial & Real Trees Elegant Silver Christmas Tree Skirt & Stand Bottom Cover for Festive Decor**Festive Fix**£8.78**140 rev9mo ago](https://www.amazon.co.uk/dp/B0FY3RXNFG) [**BSITSSS Gingerbread Man Christmas Tree Skirt 90cm Large Xmas Tree Skirt Adorable Xmas Tree Mat Xmas Tree Skirts Xmas Tree Base Cover Christmas Tree Matsm for New Year Holiday**BSITSSS**£7.47**55 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWM98CX) [**Black Christmas Tree Skirt Base Basket Christmas Rattan Tree Collar Xmas Basket Cover Decor Perfect for Indoor Home & Office Floor Use Ideal for Trees 7ft and Below Diameter 56cm**My Christmas**£14.16**109 rev11mo ago](https://www.amazon.co.uk/dp/B0FM7SDYD8) [**Lanpn 61cm Christmas Tree Collar Plush Tree Collar Tree Stand Cover Xmas Tree Ring Stand Tree Basket Skirt for Small Artificial Trees Winter Home Party Holiday Indoor Christmas Decor (White 24 inch)**Lanpn**£13.72**137 rev11mo ago](https://www.amazon.co.uk/dp/B0FLD8MQ5V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UXORSN Christmas Tree Skirt 48 Inch Large Red Xmas Tree Base Cover Mat Rustic Thick Knitted Tree Skirt with 3D Woven Plaid Pattern Floor Mat Christmas Tree Decorations for Xmas Holiday Party Decor**UXORSN**£16.35**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FK9Y12S1) [**Christmas Tree Skirts 36inch Xmas Base Cover Merry Christmas Tree Skirts Snowflake Christmas Tree Skirt Rustic Farmhouse Xmas Tree Skirt for Indoor Outdoor Holiday Party**Feibety**£6.77**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0CMD6F6DH) [**Christmas Tree Skirt Christmas Tree Decorations 35in/90cm Xmas Tree Skirts Red and White Xmas tree base cover for Christmas New Year Home Party Indoor and Outdoor Decoration**JINCHIDA**£4.66**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0BFQSFP2H) [**Natural Wicker Christmas Tree Skirt Xmas Stand Cover Xmas Decoration Basket (S)**green leaves**£12.94**4.6★**▲ 809%**](https://www.amazon.co.uk/dp/B07ZXB4P6W) [**Christmas Tree Skirt 36 inch White Faux Fur Christmas Tree Base for Xmas Tree Mat Decoration Holiday Party Home Decoration**Priksia**£5.98**4.7★**▲ 564%**](https://www.amazon.co.uk/dp/B0DBHPTQ8N)
**~~View all trending →~~**
## **What buyers say about christmas tree skirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Good size”*
**Storage Capacity**17%
*“so easy to store again for next year”*
**Advertised Vs Actual Product**17%
*“Better then expected”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**11%
*“Great value”*
**Soft Feel**6%
*“It is really soft once it comes out of the packaging”*
**Material Quality**4%
*“This is a great addition to any christmas tree its a good size and is soft and thick so very well made and good materials”*
**Upholstery/Fabric Quality**3%
*“Beautiful fabric”*
**Color**3%
*“It is a nice red colour with white trims and decorations and in terms of value for money, I don't think you can get much better”*
### **What buyers complain about **
**Value For Money**22%
*“Looks far more expensive”*
**Smell**17%
*“Visually this is as described, however, it has a strong smell of chemicals that has not gone away despite washing, so I will not be able to use it”*
**Advertised Vs Actual Product**17%
*“the picture is not what it looks like”*
**Security**8%
*“not that secure”*
**Material Quality**8%
*“Not the best material”*
**Size-Overall**6%
*“I should have chosen a bigger size b ur thats my fault”*
### **Top return reasons **
**Size-Overall**69%
**Defective Material/Parts**11%
**Color**8%
**Quality-Overall**6%
**Velcro Quality**3%
**Material Quality**3%
**Software/Application**3%
## **Common questions**
- **Is christmas tree skirt profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the christmas tree skirt niche?**
- 42 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in christmas tree skirt?**
- Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 1.8%.
- **When does demand for christmas tree skirt peak?**
- Demand peaks in Nov–Dec; the busiest month runs 760.7× the quietest.
- **What does it cost to enter the christmas tree skirt niche?**
- Listings span £4.66–£22.66; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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