[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-home-garden-christmas-rug":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":180,"baselines":216,"demand":221,"seasonality":480,"brandShare":481,"products":503,"feedback":600,"searchTerms":626,"related":667,"lastUpdated":165},"f33b1cdc-21a2-4a8f-b5c7-c93f82664243","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":145,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":166,"sellerCount":167,"signals":168,"avgBsr":171,"pageQuality":145,"unitsSoldMin":172,"unitsSoldAvgMin":145,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":135,"avgSellerAgeDays":176,"top20ClickShare":177,"top20BrandShare":177,"primePct":178,"oosRate":179},0,224846,4.777,0.4595,0.7308,0.7735,3.55,48,15.81,8.07,37.77,10,2500,0.2,0.0307,4,"christmas rug","christmas-rug","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fchristmas-rug","Rugs, Pads & Protectors","2026-07-28T06:47:14.311802+00:00",9,12,[169,170],"quality_gap","low_review_barrier",2452,2000,100,31620,39525,225,1,0.8,0.6559,{"score":181,"verdict":182,"components":183},45,"skip",[184,187,190,193,196,199,201,206,209,212],{"key":185,"score":145,"weight":186,"raw":145},"marketSize",0.15,{"key":188,"score":189,"weight":186,"raw":148},"growth",66,{"key":191,"score":145,"weight":192,"raw":145},"conversion",0.1,{"key":194,"score":195,"weight":186,"raw":149},"competition",22,{"key":197,"score":198,"weight":192,"raw":150},"brandShare",46,{"key":200,"score":173,"weight":192,"raw":151},"qualityGap",{"key":202,"score":203,"weight":204,"raw":205},"reviewMoat",98,0.05,47.8,{"key":207,"score":208,"weight":192,"raw":159},"returns",49,{"key":210,"score":211,"weight":204,"raw":153},"avgPrice",77,{"key":213,"score":214,"weight":204,"raw":215},"priceRange",76,0.7666666666666667,{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":479},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,306,309,312,315,317,319,321,324,327,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476],{"week":224,"volume":225},"2024-08-04",178,{"week":227,"volume":228},"2024-08-11",342,{"week":230,"volume":231},"2024-08-25",980,{"week":233,"volume":234},"2024-09-01",1133,{"week":236,"volume":237},"2024-09-08",1279,{"week":239,"volume":240},"2024-09-15",1310,{"week":242,"volume":243},"2024-09-22",1347,{"week":245,"volume":246},"2024-09-29",1781,{"week":248,"volume":249},"2024-10-06",2092,{"week":251,"volume":252},"2024-10-13",2626,{"week":254,"volume":255},"2024-10-20",2758,{"week":257,"volume":258},"2024-10-27",3698,{"week":260,"volume":261},"2024-11-03",5271,{"week":263,"volume":264},"2024-11-10",10841,{"week":266,"volume":267},"2024-11-17",14117,{"week":269,"volume":270},"2024-11-24",19314,{"week":272,"volume":273},"2024-12-01",21778,{"week":275,"volume":276},"2024-12-08",15913,{"week":278,"volume":279},"2024-12-15",8883,{"week":281,"volume":282},"2024-12-22",5185,{"week":284,"volume":285},"2024-12-29",1161,{"week":287,"volume":288},"2025-01-05",633,{"week":290,"volume":291},"2025-01-12",221,{"week":293,"volume":294},"2025-01-19",159,{"week":296,"volume":297},"2025-01-26",35,{"week":299,"volume":300},"2025-02-02",67,{"week":302,"volume":303},"2025-02-09",51,{"week":305,"volume":208},"2025-02-16",{"week":307,"volume":308},"2025-02-23",28,{"week":310,"volume":311},"2025-03-02",27,{"week":313,"volume":314},"2025-03-09",37,{"week":316,"volume":214},"2025-03-16",{"week":318,"volume":152},"2025-03-23",{"week":320,"volume":297},"2025-03-30",{"week":322,"volume":323},"2025-05-04",82,{"week":325,"volume":326},"2025-06-01",119,{"week":328,"volume":300},"2025-06-08",{"week":330,"volume":331},"2025-06-15",81,{"week":333,"volume":334},"2025-06-22",43,{"week":336,"volume":337},"2025-06-29",90,{"week":339,"volume":340},"2025-07-06",121,{"week":342,"volume":343},"2025-07-13",115,{"week":345,"volume":346},"2025-07-20",226,{"week":348,"volume":349},"2025-07-27",227,{"week":351,"volume":352},"2025-08-03",295,{"week":354,"volume":355},"2025-08-10",444,{"week":357,"volume":358},"2025-08-17",521,{"week":360,"volume":361},"2025-08-24",475,{"week":363,"volume":364},"2025-08-31",927,{"week":366,"volume":367},"2025-09-07",1044,{"week":369,"volume":370},"2025-09-14",1277,{"week":372,"volume":373},"2025-09-21",2156,{"week":375,"volume":376},"2025-09-28",2035,{"week":378,"volume":379},"2025-10-05",2474,{"week":381,"volume":382},"2025-10-12",3647,{"week":384,"volume":385},"2025-10-19",5668,{"week":387,"volume":388},"2025-10-26",6910,{"week":390,"volume":391},"2025-11-02",8886,{"week":393,"volume":394},"2025-11-09",14533,{"week":396,"volume":397},"2025-11-16",20977,{"week":399,"volume":400},"2025-11-23",29004,{"week":402,"volume":403},"2025-11-30",33079,{"week":405,"volume":406},"2025-12-07",34944,{"week":408,"volume":409},"2025-12-14",20108,{"week":411,"volume":412},"2025-12-21",12377,{"week":414,"volume":415},"2025-12-28",4106,{"week":417,"volume":418},"2026-01-04",1088,{"week":420,"volume":421},"2026-01-11",460,{"week":423,"volume":424},"2026-01-18",339,{"week":426,"volume":427},"2026-01-25",269,{"week":429,"volume":430},"2026-02-01",218,{"week":432,"volume":433},"2026-02-08",211,{"week":435,"volume":436},"2026-02-15",201,{"week":438,"volume":439},"2026-02-22",158,{"week":441,"volume":442},"2026-03-01",113,{"week":444,"volume":445},"2026-03-08",83,{"week":447,"volume":448},"2026-03-22",101,{"week":450,"volume":451},"2026-05-24",127,{"week":453,"volume":454},"2026-05-31",52,{"week":456,"volume":457},"2026-06-07",106,{"week":459,"volume":460},"2026-06-14",117,{"week":462,"volume":463},"2026-06-21",189,{"week":465,"volume":466},"2026-06-28",187,{"week":468,"volume":469},"2026-07-05",251,{"week":471,"volume":472},"2026-07-12",193,{"week":474,"volume":475},"2026-07-19",149,{"week":477,"volume":478},"2026-07-26",263,false,null,{"top":482,"otherBrandCount":501,"otherClickShare":502},[483,486,489,492,495,498],{"brand":484,"clickShare":485},"Enyhom",0.2265,{"brand":487,"clickShare":488},"Neckip",0.2051,{"brand":490,"clickShare":491},"OlyPegic",0.1197,{"brand":493,"clickShare":494},"GEANUP",0.1153,{"brand":496,"clickShare":497},"Leikedun",0.1068,{"brand":499,"clickShare":500},"Arroopu",0.0598,3,0.16680000000000006,[504,513,522,530,540,550,559,570,581,591],{"asin":505,"title":506,"brand":484,"imageUrl":507,"price":155,"rating":508,"reviews":509,"clickShare90":485,"clickShare360":510,"launchDate":511,"amazonUrl":512},"B0FKMKMX1W","Enyhom Christmas Rugs for Living Room 120 x 180 cm Snowman Elk Rug Machine Washable Non Slip Area Rug Soft Short Pile Floor Carpet for Bedroom Dining Room Office Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bQBkFKNzL.jpg",4.5,186,0.1871,"2025-07-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FKMKMX1W",{"asin":514,"title":515,"brand":487,"imageUrl":516,"price":517,"rating":518,"reviews":156,"clickShare90":488,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B09CMBMHD7","Neckip Christmas Carpet Area Rug Living Room Santa Claus Bedroom Bedside Blanket Childrens Room Splicing Floor Mat Cartoon Snowflake Carpet Door Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Hkiq3z-ML.jpg",13.12,3.8,0.0976,"2021-08-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09CMBMHD7",{"asin":523,"title":524,"brand":490,"imageUrl":525,"price":526,"rating":177,"reviews":177,"clickShare90":491,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B0FX21CZC9","OlyPegic 40x60cm Festive Santa Face Christmas Door Mat Plush Faux Wool Non-Slip Rug for Indoor Holiday Decor Bathroom & Living Room Christmas Decorations","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517OFKKc-tL.jpg",10.04,0.0041,"2025-10-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FX21CZC9",{"asin":531,"title":532,"brand":496,"imageUrl":533,"price":534,"rating":535,"reviews":536,"clickShare90":497,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B08HWRMLDC","TsLinc Christmas Area Rug Christmas Non-slip Doormats 3D Caroset Carpets Decor 40x120CM Bath Mats and Rugs Santa Claus and Elk Printed Decorative Xmas Decor Ornaments Party Decor Gifts(Santa Claus)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61TVtXZ9tCL.jpg",10.02,3.2,103,0.2086,"2020-09-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08HWRMLDC",{"asin":541,"title":542,"brand":493,"imageUrl":543,"price":544,"rating":545,"reviews":501,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0F99R71FR","GEANUP Area Rugs Living Room 120x180cm Soft Black Reindeer Area Rug for Bedroom Non Slip Low Pile Fantasy Carpets for Playroom Nursery Kitchen Dining Room Office Home Decor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+33ZYtuWL.jpg",16.23,4.2,0.0726,0.0065,"2025-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F99R71FR",{"asin":551,"title":552,"brand":499,"imageUrl":553,"price":554,"rating":535,"reviews":555,"clickShare90":500,"clickShare360":556,"launchDate":557,"amazonUrl":558},"B0FVXTYZ47","Arroopu Christmas Runner Rug 60x200cm Christmas Runner Carpet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510z0RgqgML.jpg",9.48,11,0.3593,"2025-10-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FVXTYZ47",{"asin":560,"title":561,"brand":562,"imageUrl":563,"price":564,"rating":565,"reviews":566,"clickShare90":500,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0CMQKMGT1","AWAVM Christmas Rug Set Christmas Indoor Floor Red carpet Xmas Door Mat Runner Rug Carpet Mat for Kitchen Home Decor Washable Runners.(50x80cm)","AWAVM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51iGcvHvVqL.jpg",8.12,3.6,2,0.0911,"2023-11-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CMQKMGT1",{"asin":571,"title":572,"brand":573,"imageUrl":574,"price":154,"rating":575,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0C9QNLWSF","CAROMIO Rugs Christmas Holiday Area Rug Non-Slip Boho Accent Carpet Low Pile Floor Mat Carpet Rug Entrance Door Mat Indoor Outdoor for Hallway Kitchen Living Room 80 * 150 cm","CAROMIO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61vH0K754DL.jpg",3.9,91,0.0556,0.0145,"2023-07-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9QNLWSF",{"asin":582,"title":583,"brand":584,"imageUrl":585,"price":586,"rating":565,"reviews":160,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0FT9T99QM","Nutcracker Area Rug Christmas Festive Drummer Soldier Christmas Red Low Pile Foam Aesthetic Rectangle Home Floor Carpet Rugs for Living Room Bedroom Under Bed Apartment Decor 4 X 6","Generic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AthovzLTL.jpg",21.5,0.0513,0.0205,"2025-09-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FT9T99QM",{"asin":592,"title":593,"brand":493,"imageUrl":594,"price":595,"rating":508,"reviews":300,"clickShare90":596,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B0FJMJBHLB","GEANUP Christmas Area Rugs for Living Room 120x180 cm Washable Beige Xmas Tree Cottage Bedroom Rugs Non Slip Soft Low Pile Kitchen Carpet for Dining Room Nursery Entryway Office Festival Decor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dS3REyhmL.jpg",23.78,0.0427,0.0105,"2025-07-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJMJBHLB",{"love":601,"hate":609,"returnReasons":623},[602],{"topic":603,"percentOfMentions":604,"verbatims":605},"Value For Money",0.75,[606,607,608],"You can tell its cheap","Great rug for the price","Ok for the price",[610,615,620],{"topic":611,"percentOfMentions":612,"verbatims":613},"Size-Overall",0.25,[614],"These mats are smaller than the picture",{"topic":616,"percentOfMentions":612,"verbatims":617},"Quality-Overall",[618,619,606],"Cheap","not very high quality",{"topic":603,"percentOfMentions":612,"verbatims":621},[622],"not really satisfied how much I paid for them xxx",[624],{"reason":625,"pct":177},"Thin",[627,630,635,639,643,647,651,655,659,663],{"term":161,"volume":628,"growthQoq":629,"conversionRate":145},75367,1.9335,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"christmas rugs",24199,0.6938,0.0069,{"term":636,"volume":637,"growthQoq":638,"conversionRate":145},"christmas rugs for living room",30166,0.1916,{"term":640,"volume":641,"growthQoq":642,"conversionRate":145},"christmas runner rug",36627,0.126,{"term":644,"volume":645,"growthQoq":646,"conversionRate":145},"christmas carpet",5758,-0.0505,{"term":648,"volume":649,"growthQoq":650,"conversionRate":145},"christmas rug carpet",7982,0.1724,{"term":652,"volume":653,"growthQoq":654,"conversionRate":145},"christmas hallway runner",5805,0.3488,{"term":656,"volume":657,"growthQoq":658,"conversionRate":145},"christmas hall runner",6794,-0.2632,{"term":660,"volume":661,"growthQoq":662,"conversionRate":145},"christmas floor runner",9272,-0.6087,{"term":664,"volume":665,"growthQoq":666,"conversionRate":145},"christmas rug runner",9219,-0.7407,[668,675,682,687,692,697],{"title":669,"href":670,"score":671,"verdict":672,"marketSize":673,"growth90":674},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,"watch",163396.94,0.914,{"title":676,"href":677,"score":678,"verdict":679,"marketSize":680,"growth90":681},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":683,"href":684,"score":678,"verdict":672,"marketSize":685,"growth90":686},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":688,"href":689,"score":678,"verdict":679,"marketSize":690,"growth90":691},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":693,"href":694,"score":678,"verdict":679,"marketSize":695,"growth90":696},"parasol base","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fparasol-base",1136108.92,9.0445,{"title":698,"href":699,"score":678,"verdict":679,"marketSize":700,"growth90":701},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682]