---
title: "Christmas Placemats — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/christmas-placemats"
last_updated: "2026-07-31T18:50:38.201Z"
locale: en
meta:
description: "Niche score 30/100 · £22K/yr market · 590K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £22K/yr market · 590K searches/yr · £8.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Placemats — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas placemats**
**Skip it**
Soft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 5Competition 36Returns 79Price range 6Avg price 25Brand share 45Review moat 74Quality gap 52
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****555.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£8.84**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£22K**
£22K/yr · 590K searches
**Price range**
**Bad****£5.16–£15.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-55.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas placemats is a £22K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas placemats market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **£111K–£133K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#788**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **27.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**13%**
- Fox·Bunny33% - LP15% - MUNSKT11% - AYSYR10% - Pimpernel10% - Maison & White9% - Open — no brand owns it (2 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 846.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/christmas-placemats/trend)
## **Top christmas placemats search terms**
- **christmas placemats**211K/yr-33.3%0.5% conv. - **christmas table mats**103K/yr-30.8%0.0% conv. - **christmas placemats and coasters**16K/yr-5.4%0.0% conv. - **christmas place mats**40K/yr-43.1%0.0% conv. - **xmas table mats**12K/yr-51.1%0.0% conv. - **christmas table placemats**12K/yr-52.8%0.0% conv. - **christmas table mats set of 6**8K/yr-61.2%0.0% conv. - **christmas place mats for table 8**11K/yr-75.3%0.0% conv. - **christmas placemats and coaster sets 6**5K/yr-38.6%0.0% conv. - **christmas placemat**4K/yr+33.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/christmas-placemats/search-terms)
## **Top christmas placemats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Christmas Table Decoration - 18Pcs Christmas Placemats Coasters Cutlery set Christmas Placemats Sets Christmas Table Mats Home Table Mats Washable Heat Proof Table Mats**Fox·Bunny**£6.14**4.3★646 rev](https://www.amazon.co.uk/dp/B0992MCVNR) [2**Santa Christmas Dinner Place Mats And Coasters - Set of 4**LP**£13.37**4.7★203 rev](https://www.amazon.co.uk/dp/B07XY7NV5T) [3**MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday**MUNSKT**£5.16**3.5★6 rev](https://www.amazon.co.uk/dp/B0FVF4XNQT) [4**AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)**AYSYR**£9.44**4.3★10 rev](https://www.amazon.co.uk/dp/B0FPQWY9CD) [5**Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home**Fox·Bunny**£5.98**4.6★24 rev](https://www.amazon.co.uk/dp/B0FL93XRT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maison & White Festive Forest Friends Placemats set of 4 | M&W | Christmas Robins with Festive Hats | Reusable Dinning Mats | Cork Backed | Heat Resistant | Tablewear**Maison & White**£7.46**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G5ZXBMVF) [**MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday**MUNSKT**£5.16**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FVF4XNQT) [**AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)**AYSYR**£9.44**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQWY9CD) [**Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home**Fox·Bunny**£5.98**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FL93XRT2) [**Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner**Homcomodar**£10.82**3,468 rev1y ago](https://www.amazon.co.uk/dp/B0FJXB1ZYZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)**AYSYR**£9.44**4.3★**▲ 482%**](https://www.amazon.co.uk/dp/B0FPQWY9CD) [**Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner**Homcomodar**£10.82**4.3★**▲ 234%**](https://www.amazon.co.uk/dp/B0FJXB1ZYZ) [**MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday**MUNSKT**£5.16**3.5★**▲ 216%**](https://www.amazon.co.uk/dp/B0FVF4XNQT) [**Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home**Fox·Bunny**£6.47**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B0992MM37Z) [**Maison & White Festive Forest Friends Placemats set of 4 | M&W | Christmas Robins with Festive Hats | Reusable Dinning Mats | Cork Backed | Heat Resistant | Tablewear**Maison & White**£7.46**5.0★**▲ 39%**](https://www.amazon.co.uk/dp/B0G5ZXBMVF)
**~~View all trending →~~**
## **What buyers say about christmas placemats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**48%
*“Good quality and decent size Xmas matts”*
**Value For Money**18%
*“Really lovely Christmas placemats at a great price”*
**Design-Overall**18%
*“Table looking good”*
**Thickness**9%
*“Look fab, i hope they hold out for a couple of Christmas's and not one as they look sturdy enough too, going by their thickness, the sizing is great for our Christmas plates too”*
**Ease Of Cleaning**2%
*“Easy to clean”*
**Size-Overall**2%
*“True to size”*
**Gifting Purpose**2%
*“Nice Christmas Decorations”*
### **Top return reasons **
**Size-Overall**67%
**Thin**33%
## **Common questions**
- **Is christmas placemats profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the christmas placemats niche?**
- 8 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- **When does demand for christmas placemats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 846.4× the quietest.
- **What does it cost to enter the christmas placemats niche?**
- Listings span £5.16–£15.61; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.
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