---
title: "Christmas Crafts for Kids — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/christmas-crafts-for-kids"
last_updated: "2026-07-31T16:53:35.116Z"
locale: en
meta:
description: "Niche score 57/100 · £79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Crafts for Kids — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas crafts for kids**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 63Conversion 17Competition 82Returns 97Price range 45Avg price 18Brand share 83Review moat 80Quality gap 53
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****396.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+40.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.28–£25.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£79K**
£79K/yr · 894K searches
**Avg price**
**Bad****£6.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, christmas crafts for kids is a £79K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas crafts for kids market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **£197K–£263K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#947**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **23%**
- **Out of stock**
- **19.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**33%**
Top 20: 79%
**Open market**
**44%**
- Baker Ross20% - HBell10% - Dlishka8% - SKJAXF7% - Skillmatics6% - Mrnsiet4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.2% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 187.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/christmas-crafts-for-kids/trend)
## **Top christmas crafts for kids search terms**
- **christmas crafts**234K/yr+65.6%0.6% conv. - **christmas craft**92K/yr+83.4%0.2% conv. - **christmas craft supplies**43K/yr+114.8%0.7% conv. - **christmas crafts for adults**80K/yr+127.0%0.1% conv. - **christmas crafts for kids**188K/yr+10.3%0.5% conv. - **christmas arts and crafts**25K/yr+9.2%0.0% conv. - **christmas activities for kids**25K/yr-10.1%0.0% conv. - **kids christmas crafts**20K/yr-18.7%0.0% conv. - **baker ross christmas**22K/yr+14.3%0.0% conv. - **christmas craft kit**11K/yr+46.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/christmas-crafts-for-kids/search-terms)
## **Top christmas crafts for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Dry Clay DIY Snowman Craft Kit for Kids Christmas Polymer Clay Ornament Making Set with Clay Tools Hats&Scarves Arts and Crafts for Kids Xmas Party Activities Stocking Fillers&Fun Gifts(Snowman)**Dlishka**£8.91**4.8★44 rev](https://www.amazon.co.uk/dp/B0FMRKG39S) [2**40Pcs DIY Wooden Christmas Tree Decorations Crafts for Adults Make Your Own Ornaments Round Wooden Chips Snowman Star With 4 Bundles of Rope**SKJAXF**£6.54**4.2★13 rev](https://www.amazon.co.uk/dp/B0DK4TCFQH) [3**HBell 60pcs Christmas Ornaments Set - Wooden Baubles with Holes Unfinished Wooden Slices Colorful Bells and Watercolor Pen for Kids DIY Crafts Christmas Hanging Decoration Xmas Gifts**HBell**£10.51**4.6★275 rev](https://www.amazon.co.uk/dp/B0BD7RFBV3) [4**Skillmatics Foil Fun - Holiday Magic No Mess Art for Kids Christmas Craft Kits & Supplies DIY Creative Activity Travel Toys Gifts for Boys & Girls Ages 4 5 6 7 8 9**Skillmatics**£11.50**4.7★6,518 rev](https://www.amazon.co.uk/dp/B0FCSBKL75) [5**Baker Ross Christmas Chimney Pop-up Colour-in Cards - Pack of 6 Christmas Card Making for Kids (AR850)**Baker Ross**£3.45**4.6★286 rev](https://www.amazon.co.uk/dp/B07H5PX7MG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wooden Christmas Tree Decorations 100 Pieces Christmas Wooden Decoration for DIY Crafts Holiday Ornaments Festive Tree Decor 3 cm**KBCYRT**£3.98**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FS72X4XK) [**10 Sets Snowman Wooden Beads Christmas Beads Smiling Snowmen Tree DIY Craft Ornament Wooden Snow Man Round Bead with Hemp Rope Assembly Crafting Pendent Decorations Suit for Christmas New Year Parties**VNDKGN**£5.92**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FN47SW89) [**Air Dry Clay DIY Snowman Craft Kit for Kids Christmas Polymer Clay Ornament Making Set with Clay Tools Hats&Scarves Arts and Crafts for Kids Xmas Party Activities Stocking Fillers&Fun Gifts(Snowman)**Dlishka**£8.91**44 rev11mo ago](https://www.amazon.co.uk/dp/B0FMRKG39S) [**Flankor Christmas Beads Kit - 24Pcs Christmas Crafts for Adults Families Beaded Ornament Kit to Make Wreath Xmax Tree Candy Cane Xmax Party Supplies**Flankor**£4.77**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FLXR413H) [**Trimits Christmas Felt Decoration Kits 11.5 x 8.5cm Beaded Bell**Trimits**£2.74**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDF9RPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)**Thealyn**£7.27**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FDW4ZL84) [**Trimits Christmas Felt Decoration Kits 11.5 x 8.5cm Beaded Bell**Trimits**£2.74**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FLDF9RPY) [**Wooden Christmas Tree Decorations 100 Pieces Christmas Wooden Decoration for DIY Crafts Holiday Ornaments Festive Tree Decor 3 cm**KBCYRT**£3.98**3.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FS72X4XK) [**ExploreUncharted 20PCS Christmas Diamond Painting Kits 5D DIY Diamond Painting Keychain Christmas Hanging Diamond Art Kits Diamond Art Christmas Ornaments for Kids Crafts Family Decor (Colour 20PCS)**ExploreUncharted**£9.89**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DKD5SHGH) [**FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)**FUIPVGI**£4.77**4.5★**▲ 429%**](https://www.amazon.co.uk/dp/B0DJ33DTYK)
**~~View all trending →~~**
## **What buyers say about christmas crafts for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good valuefoil crafts”*
**Value For Money**28%
*“Great value for money”*
**Fun/Entertainment Experience**13%
*“Fun children's activity”*
**Collectibles**9%
*“A very good collection for DIY Christmas decorations”*
**Instructions/User Manual/Troubleshooting**6%
*“He was able to follow the instructions without help”*
**Creativity**3%
*“Plenty of fun creating scenes”*
**Gifting Purpose**3%
*“Looked so pretty on my christmas gift boxes”*
**Correct Contents**3%
*“Nice assortment”*
### **What buyers complain about **
**Size-Overall**67%
*“Smaller than expected”*
**Smudge Resistance**17%
*“everything just smudged”*
**Assembly/Installation**8%
*“there was no where to attach a wire so not usable for my wreaths”*
### **Top return reasons **
**Value For Money**33%
**Gifting Purpose**33%
**Quality-Overall**33%
## **Common questions**
- **Is christmas crafts for kids profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +40.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the christmas crafts for kids niche?**
- 26 brands and 42 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in christmas crafts for kids?**
- Top complaints mined from reviews: Size-Overall, Smudge Resistance, Assembly/Installation. The return rate is 0.6%.
- **When does demand for christmas crafts for kids peak?**
- Demand peaks in Nov–Dec; the busiest month runs 187.8× the quietest.
- **What does it cost to enter the christmas crafts for kids niche?**
- Listings span £2.28–£25.50; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.
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