---
title: "Christmas Craft Supplies — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/christmas-craft-supplies"
last_updated: "2026-07-31T21:43:57.251Z"
locale: en
meta:
description: "Niche score 47/100 · £19K/yr market · 101K searches/yr · £4.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £19K/yr market · 101K searches/yr · £4.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Craft Supplies — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas craft supplies**
**Skip it**
Prices mostly outside the sweet spot ($1.95–$7.87) — this niche doesn't clear our bar today.
Market size 5Growth 75Conversion 53Competition 38Returns 97Price range 0Avg price 12Brand share 39Review moat 81Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****371.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+60.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£4.40**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 101K searches
**Price range**
**Bad****£1.95–£7.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas craft supplies is a £19K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas craft supplies market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£18K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#475**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **23%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**13%**
- Italian Options41% - Kalolary12% - HUPOO11% - FUIPVGI9% - UZEXYO9% - Thealyn6% - Open — no brand owns it (3 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +60.6% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/christmas-craft-supplies/trend)
## **Top christmas craft supplies search terms**
- **christmas craft supplies**43K/yr+114.8%0.6% conv. - **christmas crafting**11K/yr+18.9%0.7% conv. - **christmas embellishments**10K/yr-0.2%0.5% conv. - **christmas embellishments for craft**7K/yr+276.0%3.0% conv. - **christmas craft decorations**11K/yr+11.4%2.3% conv. - **christmas crafts supplies**8K/yr+22.9%0.4% conv. - **christmas crafting supplies**8K/yr+55.5%0.0% conv. - **craft christmas decorations**4K/yr+181.6%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/christmas-craft-supplies/search-terms)
## **Top christmas craft supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Italian Options 2cm Small Red Handmade Poinsettia Christmas Flower Card Making Craft Decorations (30 pieces)**Italian Options**£3.95**4.5★724 rev](https://www.amazon.co.uk/dp/B0CD2DRZCB) [2**Kalolary Christmas Assorted Craft Resin Ornaments Miniature Ornaments Santa Snowman Tree Bell Resin Decoration for Craft Making Ornament Scrapbooking DIY Crafts(50Pcs)**Kalolary**£6.48**4.5★650 rev](https://www.amazon.co.uk/dp/B08JZ2MKGM) [3**Christmas Holly Berries Embellishment 100Pcs Mini Craft Berry Greens Leaf Sequins Fabric Leaf Confetti for Christmas Card Gift Tags Table DIY Craft Decorations.(3.5cm)**HUPOO**£4.93**4.5★74 rev](https://www.amazon.co.uk/dp/B0BLLTLZGX) [4**FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)**FUIPVGI**£4.77**4.5★21 rev](https://www.amazon.co.uk/dp/B0DJ33DTYK) [5**UZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making**UZEXYO**£4.61**4.0★10 rev](https://www.amazon.co.uk/dp/B0FPWV38VW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making**UZEXYO**£4.61**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWV38VW) [**Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)**Thealyn**£7.27**186 rev1y ago](https://www.amazon.co.uk/dp/B0FDW4ZL84) [**FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)**FUIPVGI**£4.77**21 rev1y ago](https://www.amazon.co.uk/dp/B0DJ33DTYK) [**108PCS Christmas Wreath Making Decoration Artificial Pine Cone Berry Set Natural Pine Cone Red Holly Berries Pines Branches for DIY Xmas Wreath Decorations Crafts Christmas Tree Ornament**Dorclife**£7.87**70 rev1y ago](https://www.amazon.co.uk/dp/B0DDY8KY3S) [**Italian Options 2cm Small Red Handmade Poinsettia Christmas Flower Card Making Craft Decorations (30 pieces)**Italian Options**£3.95**724 rev3y ago](https://www.amazon.co.uk/dp/B0CD2DRZCB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)**Thealyn**£7.27**4.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FDW4ZL84) [**UZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making**UZEXYO**£4.61**4.0★**▲ 258%**](https://www.amazon.co.uk/dp/B0FPWV38VW) [**Italian Options Glitter Christmas Puddings Christmas Craft Decorations (Pack of 8)**Italian Options**£1.95**4.5★**▲ 148%**](https://www.amazon.co.uk/dp/B07T6HR2LP) [**Italian Options 3cm Tartan Poinsettia Christmas Flower Craft Decorations - Self Adhesive (9 pcs)**Italian Options**£2.43**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B09DW8JH5Y) [**Italian Options Jingle Bells Christmas Craft Decoration Self Adhesive 3.5cm x 4cm (6 pcs)**Italian Options**£2.76**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B08B3W4KPP)
**~~View all trending →~~**
## **What buyers say about christmas craft supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Value For Money**21%
*“Great value for money”*
**Collectibles**14%
*“A very good collection for DIY Christmas decorations”*
**Gifting Purpose**7%
*“Looked so pretty on my christmas gift boxes”*
### **What buyers complain about **
**Size-Overall**50%
*“Small”*
**Assembly/Installation**25%
*“there was no where to attach a wire so not usable for my wreaths”*
### **Top return reasons **
**Quality-Overall**100%
## **Common questions**
- **Is christmas craft supplies profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the christmas craft supplies niche?**
- 9 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in christmas craft supplies?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation. The return rate is 0.5%.
- **When does demand for christmas craft supplies peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 69.5× the quietest.
- **What does it cost to enter the christmas craft supplies niche?**
- Listings span £1.95–£7.87; the average listing price is £4.40 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)