---
title: "Christmas Card Making Kits — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/christmas-card-making-kits"
last_updated: "2026-07-31T23:27:09.508Z"
locale: en
meta:
description: "Niche score 61/100 · £60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £60K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Christmas Card Making Kits — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas card making kits**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 88Conversion 56Competition 81Returns 98Price range 73Avg price 51Brand share 32Review moat 94Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****114.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+92.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****£2.95–£47.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£60K**
£60K/yr · 107K searches
According to Flapen's Amazon United Kingdom niche tracking, christmas card making kits is a £60K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas card making kits market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£60K–£72K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **43%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 84%
**Open market**
**11%**
- Katy Sue67% - Hunkydory6% - Le Suh5% - CAYUDEN4% - Chic Cottage Crafts4% - Baker Ross3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +92.6% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonJanMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/christmas-card-making-kits/trend)
## **Top christmas card making kits search terms**
- **christmas card making kits**35K/yr+208.7%1.8% conv. - **christmas card making supplies**31K/yr+78.9%0.5% conv. - **christmas card making**11K/yr+53.6%0.4% conv. - **christmas card making kit**5K/yr+118.6%0.9% conv. - **christmas card making kits for adults**6K/yr+54.8%1.1% conv. - **make your own christmas cards**10K/yr-42.9%0.0% conv. - **christmas card craft**5K/yr-71.4%0.0% conv. - **christmas card making kits for kids**4K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/christmas-card-making-kits/search-terms)
## **Top christmas card making kits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Katy Sue Christmas Garden Picket Fence Card Making Kit - 8 Shaped Cards Die-Cut Embellishments Background Scenes Sticky Foam Pads Instructions & 8 Envelopes for Christmas Card Making Supplies**Katy Sue**£12.61**4.6★117 rev](https://www.amazon.co.uk/dp/B0FC6H4RBS) [2**Katy Sue Christmas Flower Pots Card Making Kit. Contains 8 x 300 GSM Cards Envelopes 3D Die-Cut Decoupage Paper Bows Sticky Foam Pads & 2 Sheets of Christmas Sentiment Banners**Katy Sue**£14.20**4.5★125 rev](https://www.amazon.co.uk/dp/B0CCSJBV6Z) [3**Katy Sue Watercolour Christmas Animals Die-Cut Pop Up Cards. Contains 12 Cards Images of Robin Reindeer Fox & Owl Supports Sticky Foam Pads & 12 Envelopes. Finished Size 120 x 110 Millimetres**Katy Sue**£12.48**4.6★174 rev](https://www.amazon.co.uk/dp/B0C6QXQQPM) [4**Katy Sue Nativity Scenes Pop Up Christmas Card Making Kit for Adults. Makes 12 Cards & Contains Nativity 3D Die-Cut Decoupage Supports Envelopes Instructions & Foam Pads for Christmas Card Making**Katy Sue**£12.51**4.6★100 rev](https://www.amazon.co.uk/dp/B0D8GZWLC5) [5**Katy Sue Christmas Gnomes Die Cut Pop Up Card Making Kit for Adults. Makes 12 Cards & Contains Gnome Die Cut Decoupage Paper Sheets Supports Envelopes & Foam Pads For Christmas Card Making Supplies**Katy Sue**£12.50**4.6★92 rev](https://www.amazon.co.uk/dp/B0D8C2W1RV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Katy Sue Die Cut Decoupage Christmas Gnomes Pack of 12 Makes 24 Christmas Card Toppers Festive Gnome Designs Die Cut Card Making Kit Illustrations by Teresa Goodridge**Katy Sue**£14.29**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3PPFLJR) [**Katy Sue Cosy Christmas Gnomes Card Making Kit | Makes 8 Handmade Christmas Cards | Die Cut Toppers Backgrounds & Foam Pads Included**Katy Sue**£12.50**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3PYBQS6) [**10 Sheets Glitter Merry Christmas Stickers for Christmas Crafts Card Making Xmas Gifts Wrapping Paper Decorations Merry Christmas Stickers Transfer Decals for DIY Scrapbooking Photo Albums Furniture**PSFXBM**£5.50**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FV378Q9M) [**Hunkydory - The Big Book of Festive Shaped Sentiments (2025) - 490 Foiled and Die-Cut Sentiments - EBK161**Hunkydory**£11.64**5 rev1y ago](https://www.amazon.co.uk/dp/B0FH29J576) [**24 Sheets Christmas Scrapbook Paper 30x30cm for Scrapbooking Christmas Cardstock DIY Crafts Card Making Invitations Envelopes Origami Journaling Decorative Cards Art Backgrounds Paper Pad**MORAINJAY**£6.55**66 rev1y ago](https://www.amazon.co.uk/dp/B0FG89ZHJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Katy Sue Cosy Christmas Gnomes Card Making Kit | Makes 8 Handmade Christmas Cards | Die Cut Toppers Backgrounds & Foam Pads Included**Katy Sue**£12.50**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H3PYBQS6) [**Katy Sue Die Cut Decoupage Christmas Gnomes Pack of 12 Makes 24 Christmas Card Toppers Festive Gnome Designs Die Cut Card Making Kit Illustrations by Teresa Goodridge**Katy Sue**£14.29**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H3PPFLJR) [**Christmas Card Making Decoupage Sheet Assortment - 12 Assorted Christmas Designs for Cutting**Le Suh**£8.17**3.8★**▲ 766%**](https://www.amazon.co.uk/dp/B08D6T6QT2) [**CAYUDEN Diamond Painting Christmas Cards 12 Pack DIY Diamond Greeting Card Kits for Adults Gem Painting Merry Christmas Cards with Envelopes Craft Set Gifts for Families Friends Partners**CAYUDEN**£11.02**4.8★**▲ 414%**](https://www.amazon.co.uk/dp/B0DJW66CRY) [**10 Sheets Glitter Merry Christmas Stickers for Christmas Crafts Card Making Xmas Gifts Wrapping Paper Decorations Merry Christmas Stickers Transfer Decals for DIY Scrapbooking Photo Albums Furniture**PSFXBM**£5.50**3.2★**▲ 189%**](https://www.amazon.co.uk/dp/B0FV378Q9M)
**~~View all trending →~~**
## **What buyers say about christmas card making kits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**28%
*“Easy to use”*
**Collectibles**16%
*“Beautiful cards”*
**Value For Money**14%
*“Great value”*
**Color**11%
*“Colours great really good q uality”*
**Quality-Overall**9%
*“Delightful kit”*
**Gifting Purpose**6%
*“Excellent present my friend is looking forward to doing these for Christmas”*
**Adhesion/Stickiness**6%
*“stick well - cant wait to use them”*
**Assembly/Installation**6%
*“Great fun to put together”*
**Paper Quality**2%
*“good paper thickness”*
**Paper Brightness**2%
*“Lovely selection of patterns/colours”*
### **What buyers complain about **
**Assembly/Installation**33%
*“They were fiddly to put together”*
**Value For Money**33%
*“expensive & fiddly”*
**Advertised Vs Actual Product**33%
*“Not as expected”*
### **Top return reasons **
**Strength**100%
## **Common questions**
- **Is christmas card making kits profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +92.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the christmas card making kits niche?**
- 11 brands and 20 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in christmas card making kits?**
- Top complaints mined from reviews: Assembly/Installation, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for christmas card making kits peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 61.4× the quietest.
- **What does it cost to enter the christmas card making kits niche?**
- Listings span £2.95–£47.39; the average listing price is £12.06 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.
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