---
title: "Chinois Strainer — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/chinois-strainer"
last_updated: "2026-08-01T18:18:25.296Z"
locale: en
meta:
description: "Niche score 47/100 · £52K/yr market · 38K searches/yr · £22.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £52K/yr market · 38K searches/yr · £22.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chinois Strainer — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **chinois strainer**
**Skip it**
Soft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 11Conversion 68Competition 36Returns 84Price range 82Avg price 93Brand share 46Review moat 88Quality gap 52
**Avg price**
**Great****£22.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****230.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£5.48–£65.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£52K**
£52K/yr · 38K searches
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chinois strainer is a £52K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chinois strainer market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£45K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**16%**
- Taylors Eye Witness24% - Zodiac21% - KitchenCraft12% - Samuel Groves11% - Vogue10% - Anchy7% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -28.3% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/chinois-strainer/trend)
## **Top chinois strainer search terms**
- **chinois strainer**14K/yr-32.0%5.3% conv. - **chinois**11K/yr-27.8%5.5% conv. - **conical sieve**8K/yr-19.7%4.7% conv. - **conical strainer**5K/yr-31.4%4.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/chinois-strainer/search-terms)
## **Top chinois strainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£16K40%£21K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**22cm Professional Passing Sieve Fine Mesh Chinois Bullion Strainer**Zodiac**£33.53**4.7★183 rev](https://www.amazon.co.uk/dp/B001RPADP4) [2**Large Professional Conical Sieve/Passing Strainer - Robust 24cm Rounded Handle Stainless Steel Fine Mesh. Use This Bouillon/Chinois To Make Silky Smooth Soups Jams And Stocks. By Taylors Eye Witness**Taylors Eye Witness**£18.39**4.4★296 rev](https://www.amazon.co.uk/dp/B01HQ06W7G) [3**Samuel Groves 8 Bouillon Sieve Strainer Chinois Professional Fine Mesh Sieve for Kitchen Stainless Steel Conical Strainer for Soup Stock Broth Culinary Use Extra Fine Mesh Heavy Duty Quality**Samuel Groves**£20.77**4.3★41 rev](https://www.amazon.co.uk/dp/B06W2PNGXL) [4**Sabatier Stainless Steel Professional Conical Strainer Durable Sieve with Handle & Hook Dishwasher Safe Perfect for Straining Pasta Rice Vegetables Fruit Sauce Stocks & Soup. Large 20cm Dia.**Taylors Eye Witness**£13.16**4.2★28 rev](https://www.amazon.co.uk/dp/B0DWSZCDYN) [5**Vogue Chinois - 250mm 9 3/4**Vogue**£26.72**4.7★55 rev](https://www.amazon.co.uk/dp/B00237RUHO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sabatier Stainless Steel Professional Conical Strainer Durable Sieve with Handle & Hook Dishwasher Safe Perfect for Straining Pasta Rice Vegetables Fruit Sauce Stocks & Soup. Large 20cm Dia.**Taylors Eye Witness**£13.16**28 rev1y ago](https://www.amazon.co.uk/dp/B0DWSZCDYN) [**Argon Tableware Stainless Steel Conical Strainer - 10cm - Metal Kitchen Strainer Cooking Wire Mesh Skimmer Spoon Sifter Sieve for Cooking Baking Straining Draining**Argon Tableware**£5.48**20 rev1y ago](https://www.amazon.co.uk/dp/B0DHCRYBB8) [**Cocktail Strainer Herogo 2-Piece Stainless Steel Sieves Conical Strainer with Handle Metal Fine Mesh Sieve for Filtering Cocktails Tea Juice Coffee Flour Sugar 3.5 Inches**Herogo**£6.98**65 rev4y ago](https://www.amazon.co.uk/dp/B09T5R4532) [**Anchy Premium 20cm Chinois Fine Mesh Strainer Set with Stand & Spatula 18/8 Stainless Steel Large Conical Sieve Professional Bouillon Passing Strainer for Sauces Soups Broth Jelly & Purees**Anchy**£31.18**316 rev6y ago](https://www.amazon.co.uk/dp/B084TLD7R9) [**Stainless Steel Chinese Strainer - Fine Mesh Kitchen Sieve with Handle - Food Strainer for Sauces Broth and Cooking - Kitchen Colander - 24 Centimeters**Space Home**£15.41**135 rev8y ago](https://www.amazon.co.uk/dp/B0776SSF1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rösle - 23218 - Conical Strainer**RÖSLE**£32.88**4.8★**▲ 116%**](https://www.amazon.co.uk/dp/B0000YONUO) [**KitchenCraft Fine-Mesh Stainless Steel Conical Sieve 18 cm (7) Silver**KitchenCraft**£9.72**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0001IWXMO) [**Samuel Groves 8 Bouillon Sieve Strainer Chinois Professional Fine Mesh Sieve for Kitchen Stainless Steel Conical Strainer for Soup Stock Broth Culinary Use Extra Fine Mesh Heavy Duty Quality**Samuel Groves**£20.77**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B06W2PNGXL) [**22cm Professional Passing Sieve Fine Mesh Chinois Bullion Strainer**Zodiac**£33.53**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B001RPADP4) [**Cocktail Strainer Herogo 2-Piece Stainless Steel Sieves Conical Strainer with Handle Metal Fine Mesh Sieve for Filtering Cocktails Tea Juice Coffee Flour Sugar 3.5 Inches**Herogo**£6.98**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B09T5R4532)
**~~View all trending →~~**
## **What buyers say about chinois strainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality and easy cleaning”*
**Size-Overall**17%
*“Great size and fineness”*
**Strength**10%
*“still going strong”*
**Rusts/Corrodes**8%
*“no rust”*
**Efficiency**8%
*“Does the job”*
**Advertised Vs Actual Product**8%
*“Does the job works well all of two of em”*
**Ease Of Cleaning**6%
*“Easy to clean therefore good value”*
**Durability**6%
*“have had this one well over a year”*
**Weight Light**4%
*“Nice and fine, decent weight”*
**Design-Overall**4%
*“Seems solid and well design”*
### **What buyers complain about **
**Size-Overall**75%
*“Too big”*
**Quality-Overall**17%
*“Poor quality stand”*
### **Top return reasons **
**Size-Overall**60%
**Handle Quality**9%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Adhesion/Stickiness**4%
**Functionality-Overall**4%
**Compatibility-Overall**2%
**Weight Heavy**2%
**Material Quality**2%
## **Common questions**
- **Is chinois strainer profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 16 tracked products. 90-day search growth is -28.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the chinois strainer niche?**
- 13 brands and 33 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in chinois strainer?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 1.5%.
- **When does demand for chinois strainer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the chinois strainer niche?**
- Listings span £5.48–£65.80; the average listing price is £22.29 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.
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