---
title: "Trend — chinese lanterns - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/chinese-lanterns/trend"
last_updated: "2026-07-31T17:32:47.224Z"
locale: en
meta:
  description: "Niche score 58/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chinese lanterns - Flapen"
---

# **chinese lanterns**

**Worth a look**

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 15Conversion 69Competition 72Returns 88Price range 23Avg price 31Brand share 80Review moat 90Quality gap 100

**Quality gap**

**Incredible****3.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****191.1**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.78**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£107K**

£107K/yr · 176K searches

**Price range**

**Bad****£3.96–£18.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")