---
title: "Charcoal Sticks — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/charcoal-sticks"
last_updated: "2026-07-31T17:32:17.029Z"
locale: en
meta:
description: "Niche score 43/100 · £49K/yr market · 50K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £49K/yr market · 50K searches/yr · £7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charcoal Sticks — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **charcoal sticks**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 96Competition 35Returns 98Price range 34Avg price 21Brand share 57Review moat 75Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****503.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.32–£21.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, charcoal sticks is a £49K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal sticks market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£60K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**24%**
- Winsor & Newton27% - YHTCC21% - Speedball11% - Zieler7% - PaulStore5% - PEAPIN5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -16.6% search growth over the last 90 days.
1K750Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/charcoal-sticks/trend)
## **Top charcoal sticks search terms**
- **charcoal art**13K/yr-21.0%9.8% conv. - **charcoal drawing**7K/yr+2.6%8.2% conv. - **charcoal sticks**9K/yr-22.2%8.6% conv. - **charcoal art supplies**4K/yr+11.0%5.6% conv. - **charcoal sticks for drawing**4K/yr-25.6%13.5% conv. - **willow charcoal**5K/yr-31.8%11.1% conv. - **charcoal for drawing**4K/yr-24.6%11.7% conv. - **drawing charcoal**3K/yr-9.5%12.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/charcoal-sticks/search-terms)
## **Top charcoal sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YHTCC 10 PCS Charcoal Sticks 3-5mm Black Willow Charcoal**YHTCC**£3.32**4.4★90 rev](https://www.amazon.co.uk/dp/B0DHL773F2) [2**Winsor and Newton Artist Willow Charcoal Sticks - Assorted**Winsor & Newton**£4.62**4.6★493 rev](https://www.amazon.co.uk/dp/B0049B38CS) [3**Winsor & Newton Willow Charcoal Thick Pack of 3**Winsor & Newton**£2.32**4.5★327 rev](https://www.amazon.co.uk/dp/B0021IM714) [4**Coates Willow Charcoal Assorted 30 Pieces**Speedball**£7.30**4.6★3,059 rev](https://www.amazon.co.uk/dp/B001PNG4LA) [5**Zieler - Artists Charcoal Drawing Set | 24-piece Gift Tin Set | The Ideal Starter Set!**Zieler**£11.22**4.7★160 rev](https://www.amazon.co.uk/dp/B0CMQVQ7FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charcoal Brushes for Artists Charcoal Blending Brushes 5 Pieces Painting Supplies Painting Tools Makeup Brush Set Ink Mixing Brush for Art Students Teachers Artists Craftsmen Black**Nebulith**£6.76**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G6Z212ZG) [**Suupii 6Pcs Willow Charcoal Sticks for Art Charcoal Pencils for Artists**Suupii**£4.92**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNYS3M7) [**20 PCS Willow Charcoal Sticks 5-7mm Black Charcoal for Sketching Drawing Shading Professional Artist Pencils for Fine Art Beginners Students Smooth Easy to Blend**Vorythm**£3.85**2 rev1y ago](https://www.amazon.co.uk/dp/B0FHNXCSKC) [**HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners**HIFORNY**£11.43**416 rev1y ago](https://www.amazon.co.uk/dp/B0FDQF53MQ) [**6 Pack Square Compressed Charcoal Pencils for Artists - Soft/Medium/Hard**YHTCC**£4.18**17 rev1y ago](https://www.amazon.co.uk/dp/B0FC5VRLZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charcoal Brushes for Artists Charcoal Blending Brushes 5 Pieces Painting Supplies Painting Tools Makeup Brush Set Ink Mixing Brush for Art Students Teachers Artists Craftsmen Black**Nebulith**£6.76**4.6★**▲ 311%**](https://www.amazon.co.uk/dp/B0G6Z212ZG) [**sourcing map Willow Charcoal Sticks 2-4mm Willow Charcoal Pencils Soft Sketch Vine Art Supplies Set for Drawing Sketching Shading Painting Artists Beginners (Black Pack of 26)**sourcing map**£4.63**0.0★**▲ 192%**](https://www.amazon.co.uk/dp/B0F94CD9KW) [**Yeenao Charcoal Pencils Set 6 Pieces Charcoal Pencils and Sticks Set for Drawing Soft Medium Hard Charcoals Pencils DIY Drawing Sketching for Artists Sketching Blending (2 Soft + 2 Medium + 2 Hard)**Yeenano**£4.99**4.5★**▲ 131%**](https://www.amazon.co.uk/dp/B0DRVRLR6L) [**20 PCS Willow Charcoal Sticks 5-7mm Black Charcoal for Sketching Drawing Shading Professional Artist Pencils for Fine Art Beginners Students Smooth Easy to Blend**Vorythm**£3.85**5.0★**▲ 128%**](https://www.amazon.co.uk/dp/B0FHNXCSKC) [**MONT MARTE Charcoal Pencils Set 10 pieces in different Sizes Black Charcoal Pencils for Drawing Drawing Pencils in Aluminium Case**MONT MARTE**£6.86**4.6★**▲ 82%**](https://www.amazon.co.uk/dp/B085RCMJ1D)
**~~View all trending →~~**
## **What buyers say about charcoal sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“The appearance is very good”*
**Value For Money**29%
*“Good value”*
**Drawing Experience**8%
*“Lovely to draw with”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“do not break easily”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Design-Overall**3%
*“The appearance is very good”*
**Size-Overall**2%
*“Good quality charcoal size”*
**Color**2%
*“great pigment and the feel of using willow charcoal is so relaxing”*
**Efficiency**2%
*“Worked well”*
### **What buyers complain about **
**Size-Overall**27%
*“smaller than I thought”*
**Value For Money**20%
*“cheap”*
**Durability**10%
*“Broken not even after 1 week”*
**Quality-Overall**10%
*“Poor quality”*
**Thickness**10%
*“the rest really thin”*
**Ease Of Use**7%
*“It's very difficult to pull the nails with this size of nose plier”*
### **Top return reasons **
**Size-Overall**37%
**Gifting Purpose**11%
**Quality-Overall**11%
**Defective Material/Parts**5%
**Material Quality**5%
**Value For Money**5%
**Durability**5%
**Thin**5%
**Safety Standards**5%
**Design-Overall**5%
## **Common questions**
- **Is charcoal sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the charcoal sticks niche?**
- 18 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in charcoal sticks?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.3%.
- **What does it cost to enter the charcoal sticks niche?**
- Listings span £2.32–£21.48; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.
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