---
title: "Charades — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/charades"
last_updated: "2026-07-31T18:44:48.007Z"
locale: en
meta:
description: "Niche score 39/100 · £32K/yr market · 69K searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £32K/yr market · 69K searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charades — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **charades**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 10Conversion 52Competition 21Returns 91Price range 31Avg price 43Brand share 21Review moat 87Quality gap 88
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****267.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.11**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.87–£19.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£32K**
£32K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, charades is a £32K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charades market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#665**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**2%**
- Cheatwell Games56% - University Games10% - Why Don't We Nights9% - iykyk trivia9% - Gamesium Games7% - Worgan Games7% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/charades/trend)
## **Top charades search terms**
- **charades**28K/yr-18.0%2.6% conv. - **charades game for family**24K/yr-49.4%4.6% conv. - **charades game for adults**12K/yr-18.1%3.8% conv. - **charades game**5K/yr-40.6%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/charades/search-terms)
## **Top charades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cheatwell Games - Family Charades Party Game - Includes 1000 Charades - Perfect for Groups and Family Game Nights - For Ages 12+**Cheatwell Games**£12.68**4.5★448 rev](https://www.amazon.co.uk/dp/B014UJEF0M) [2**Cheatwell Games Family Charades Game For Ages 7 and Over**Cheatwell Games**£8.94**4.1★22 rev](https://www.amazon.co.uk/dp/B0CPFQL4ST) [3**University Games Charades for Kids Game**University Games**£10.94**4.6★1,933 rev](https://www.amazon.co.uk/dp/B0000V4J9M) [4**Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards**Why Don't We Nights**£13.37**4.1★37 rev](https://www.amazon.co.uk/dp/B0DKH9XFNR) [5**Bubblegum Stuff iykyk Charades -Party Game with 150 Cards - Movie Song TV Show Celebrity/Character Categories - Perfect for Games Night and Parties - Suitable for All Ages - Great Gift Idea**iykyk trivia**£9.95**4.0★56 rev](https://www.amazon.co.uk/dp/B0C7RGXMQ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties**Devils Chip Challenge**£5.87**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G7LRTGQ9) [**Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -**Worgan Games**£8.49**78 rev9mo ago](https://www.amazon.co.uk/dp/B0DZ2QYL76) [**Charadium by Gamesium Hilarious Party Game for Adults Teens and Families Like Charades but Better 700 Popular Phrases 8 Game Modes Fast 20-Minute Rounds Perfect for Game Night**Gamesium Games**£19.01**50 rev1y ago](https://www.amazon.co.uk/dp/B0DP7HTGR8) [**Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards**Why Don't We Nights**£13.37**37 rev1y ago](https://www.amazon.co.uk/dp/B0DKH9XFNR) [**Cheatwell Games Family Charades Game For Ages 7 and Over**Cheatwell Games**£8.94**22 rev2y ago](https://www.amazon.co.uk/dp/B0CPFQL4ST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -**Worgan Games**£8.49**4.5★**▲ 952%**](https://www.amazon.co.uk/dp/B0DZ2QYL76) [**Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties**Devils Chip Challenge**£5.87**2.0★**▲ 402%**](https://www.amazon.co.uk/dp/B0G7LRTGQ9) [**Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards**Why Don't We Nights**£13.37**4.1★**▲ 94%**](https://www.amazon.co.uk/dp/B0DKH9XFNR) [**Cheatwell Games Travel Family Charades - Miming Game for Kids and Adults - Great for Road Trips**Cheatwell Games**£9.33**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B0BWFQ23MP) [**University Games Charades for Kids Game**University Games**£10.94**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0000V4J9M)
**~~View all trending →~~**
## **What buyers say about charades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**48%
*“Good fun”*
**Ease Of Use**10%
*“Probably the easiest”*
**Value For Money**9%
*“Price seems fair for what you get”*
**Quality-Overall**6%
*“Cards are of great quality”*
**Portability**6%
*“Id give it four stars for portability, fun, and replayability”*
**Advertised Vs Actual Product**4%
*“The Guess That Action game arrived as expected”*
**Trivia Games**3%
*“Funny game to play”*
**Size-Overall**3%
*“The cards are normal sized”*
**Instructions/User Manual/Troubleshooting**3%
*“the instructions are clear”*
**Design-Overall**1%
*“Quality & Design: The playing cards are made from thick, shiny card and the font is big enough and clear enough for people to read confidently”*
### **What buyers complain about **
**Value For Money**34%
*“waste of money”*
**Size-Overall**4%
*“The cards could be a bit bigger though. see my photo with the cards next to a standard Sharpie”*
### **Top return reasons **
**Value For Money**27%
**Product Condition**23%
**Compatibility-Overall**18%
**Advertised Vs Actual Product**18%
**Quality-Overall**9%
**Gifting Purpose**5%
## **Common questions**
- **Is charades profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the charades niche?**
- 7 brands and 42 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in charades?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.2%.
- **When does demand for charades peak?**
- Demand peaks in Nov–Dec; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the charades niche?**
- Listings span £5.87–£19.01; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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