---
title: "Chair Mat — £423K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/chair-mat"
last_updated: "2026-07-31T15:33:39.278Z"
locale: en
meta:
description: "Niche score 65/100 · £423K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £423K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chair Mat — £423K/yr Amazon UK Niche (2026) - Flapen"
---
# **chair mat**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 20Conversion 44Competition 82Returns 77Price range 85Avg price 89Brand share 82Review moat 49Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£20.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.40–£81.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£423K**
£423K/yr · 582K searches
**Review moat**
**Okay****1,597.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, chair mat is a £423K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chair mat market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£311K–£414K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **92%**
- **Out of stock**
- **22.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**53%**
Top 20: 85%
**Top-5 click share**
**33%**
Top 20: 64%
**Open market**
**44%**
- SHAREWIN19% - BesWin17% - LeapYouth6% - WASJOYE6% - MORROWCAMP5% - AS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
15K10KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/chair-mat/trend)
## **Top chair mat search terms**
- **office chair mat for carpet**93K/yr-12.0%2.8% conv. - **office chair mat**71K/yr-5.1%1.8% conv. - **carpet protector chair mat**62K/yr-10.3%3.6% conv. - **chair mat for carpet**56K/yr-13.1%2.8% conv. - **chair mat**41K/yr-15.9%2.3% conv. - **floor protector for office chair**33K/yr+8.5%2.9% conv. - **desk chair mat**21K/yr+26.3%1.9% conv. - **desk chair mat for carpet**26K/yr-21.6%2.9% conv. - **carpet protector mat**22K/yr-20.3%1.7% conv. - **office chair mat for hardwood floor**18K/yr-14.1%2.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/chair-mat/search-terms)
## **Top chair mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£13K6%£25K9%£38K12%£51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAREWIN Office Chair Mat for Carpeted Floors 120x90 cm with Lip Heavy Duty Anti-Slip for Low/Medium Pile Carpet Protector Rug Easy Clean**SHAREWIN**£24.61**3.9★1,927 rev](https://www.amazon.co.uk/dp/B09BZBK51P) [2**SHAREWIN Office Chair Mat for Hard Wood Floors 120x75 cm Heavy Duty Anti-Slip Hardwood Floor Protector Rug Easy Clean**SHAREWIN**£15.68**4.3★10,403 rev](https://www.amazon.co.uk/dp/B09DCJK63N) [3**BesWin Office Chair Mat for Carpet 76.2 x 122cm Transparent Plastic Carpet Protector for Low Pile Carpets 2.2mm Thick Non-Slip Desk Chair Mat for Carpeted Floors Easy Glide and Flat Without Curling**BesWin**£21.26**4.1★5,332 rev](https://www.amazon.co.uk/dp/B0DBZLBZ9B) [4**Office Chair Mat for Hardwood Floor 120x90 cm Hard Floor Protector for Office Chair Non-slip Desk Chair Mats for Rolling Chairs Low-Pile Computer Chairs Mat for Hardwood Floor Home Office (Black)**MORROWCAMP**£13.93**3.7★235 rev](https://www.amazon.co.uk/dp/B093WRCCC9) [5**LeapYouth Office Chair Mat for Carpet Floor 76x120cm Non-slip Carpet Protector Chair Mat for for Low Standard Pile Carpets PVC Transparent Chair Floor Protectors for Home Office Rolling Chairs**LeapYouth**£20.85**4.0★1,399 rev](https://www.amazon.co.uk/dp/B0F5HYGRYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm**AS**£16.22**15 rev3w ago](https://www.amazon.co.uk/dp/B0GHR2H3TP) [**Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office**AS**£20.96**34 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR4BLBW) [**WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair**WASJOYE**£25.54**160 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7DCLCT) [**WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study**WASJOYE**£16.91**168 rev8mo ago](https://www.amazon.co.uk/dp/B0G133RXP8) [**SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)**SHAREWIN**£16.33**95 rev11mo ago](https://www.amazon.co.uk/dp/B0FDQ8CV25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office**AS**£20.96**3.8★**▲ 246%**](https://www.amazon.co.uk/dp/B0GHR4BLBW) [**Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm**AS**£16.22**4.0★**▲ 245%**](https://www.amazon.co.uk/dp/B0GHR2H3TP) [**WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair**WASJOYE**£25.54**4.5★**▲ 217%**](https://www.amazon.co.uk/dp/B0GH7DCLCT) [**WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study**WASJOYE**£16.91**4.2★**▲ 145%**](https://www.amazon.co.uk/dp/B0G133RXP8) [**SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)**SHAREWIN**£16.33**3.9★**▲ 140%**](https://www.amazon.co.uk/dp/B0FDQ8CV25)
**~~View all trending →~~**
## **What buyers say about chair mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“it does the job”*
**Size-Overall**9%
*“Good size”*
**Grip**7%
*“The grippy spikes are a good feature”*
**Durability**7%
*“The surface looks like it will be sturdy and durable”*
**Strength**6%
*“Strong and delivered flat”*
**Value For Money**5%
*“Great value”*
**Flatness**4%
*“it stays flat”*
**Ease Of Cleaning**4%
*“Easy to keep clean”*
**Thickness**3%
*“very good for thicker pile carpet”*
### **What buyers complain about **
**Flatness**18%
*“doesn't lay flat”*
**Thickness**11%
*“It is very thick plastic”*
**Quality-Overall**8%
*“Inferior Quality”*
**Durability**7%
*“cracking and breaking”*
**Size-Overall**7%
*“the sizing isnt completely accurate”*
**Value For Money**5%
*“Quite expensive for what it is”*
**Grip**5%
*“it does not grip the carpet well”*
**Strength**5%
*“It certainly is not heavy duty”*
**Material Quality**4%
*“Very soft material”*
**Ease Of Use**3%
*“so often it is not easy to move the chair”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**9%
**Flatness**8%
**Quality-Overall**8%
**Grip**5%
**Compatibility-Overall**4%
**Material Quality**4%
**Thickness**4%
**Advertised Vs Actual Product**4%
**Thin**3%
## **Common questions**
- **Is chair mat profitable to sell on Amazon United Kingdom?**
- The niche generates £423K/yr across 65 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the chair mat niche?**
- 39 brands and 48 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in chair mat?**
- Top complaints mined from reviews: Flatness, Thickness, Quality-Overall. The return rate is 1.9%.
- **When does demand for chair mat peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chair mat niche?**
- Listings span £5.40–£81.13; the average listing price is £20.71 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)