---
title: "Cat Repellent — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cat-repellent"
last_updated: "2026-07-31T08:50:50.221Z"
locale: en
meta:
description: "Niche score 80/100 · £1.4M/yr market · 1.5M searches/yr · £15.09 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 80/100 · £1.4M/yr market · 1.5M searches/yr · £15.09 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Repellent — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **cat repellent**
**Launch it**
A $1.4M/yr market growing +53.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 84Growth 71Conversion 66Competition 79Returns 97Price range 61Avg price 75Brand share 87Review moat 53Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****£1.4M**
£1.4M/yr · 1.5M searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.09**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+53.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.60–£31.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,394.85**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cat repellent is a £1.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 80/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat repellent market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **91%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**48%**
Top 20: 86%
**Top-5 click share**
**36%**
Top 20: 66%
**Open market**
**47%**
- Pestbye17% - Neudorff9% - Lysumurl9% - Defenders6% - Karlsten6% - KURUI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.
45K35KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/cat-repellent/trend)
## **Top cat repellent search terms**
- **cat repellent for gardens uk**335K/yr+58.9%4.1% conv. - **cat deterrents for gardens uk**280K/yr+43.4%3.2% conv. - **fox deterrents for gardens uk**182K/yr+97.4%2.1% conv. - **cat repellent**170K/yr+36.4%3.2% conv. - **cat deterrent for garden**82K/yr+120.6%2.6% conv. - **cat scarers for gardens**89K/yr+23.2%3.8% conv. - **cat deterrent**84K/yr+16.8%2.3% conv. - **cat scarer**58K/yr+47.8%3.5% conv. - **fox deterrent**44K/yr+115.1%1.5% conv. - **cat repellent ultrasonic**34K/yr+22.2%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/cat-repellent/search-terms)
## **Top cat repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£55K8%£110K12%£165K16%£220K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pestbye Battery Operated Motion Activated Waterproof Cat Repellent - Quick Fix Ultrasonic Cat Scarer with Ground Stake - Set of 2**Pestbye**£22.63**3.7★22,838 rev](https://www.amazon.co.uk/dp/B00FXSU2WK) [2**Neudorff Super Strength Cat Repellent Ready-to-use Repellent Effectively Repels Cats Without harming Them - Covers 200 m 500 g**Neudorff**£7.40**3.5★1,287 rev](https://www.amazon.co.uk/dp/B007W9SSCY) [3**Karlsten Cat Deterrent Granules 650g Anti Fouling Outdoor Garden & Patio Protection Natural Aromatic Formula Long Lasting Weather Resistant Scatter for Driveways Paths & Gravel**Karlsten**£14.68**3.4★1,870 rev](https://www.amazon.co.uk/dp/B088FX49GV) [4**The Big Cheese Cat and Dog Scatter Granules - 750 g Natural/Biodegradable Humane Treatment and Deterrent Protection for Gardens and Covers 250 m2 Ready-to-Use**Defenders**£5.72**3.5★7,031 rev](https://www.amazon.co.uk/dp/B08N55MYRD) [5**RepellShield Cat Repellent Spray - Natural Citronella Oil Pet-Safe Non-Toxic High Efficiency Animal Control for Homes Lemon Scented Versatile Indoors & Outdoors - Responsible Deterrence 250ml**RepellShield**£11.25**3.6★2,138 rev](https://www.amazon.co.uk/dp/B0BF5W1H5F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cat Repellent for Gardens UK Cat Deterrent Natural Peppermint Oil Cat Repellent Cat Scarer for Stray Cats Digging - Keeps Yard Lawn Garden Furniture Insect Repellent (9Pcs)**KURUI**£12.27**14 rev2mo ago](https://www.amazon.co.uk/dp/B0H338KD7H) [**Cat Repellent Garden Solar Powered Ultrasonic Fox Deterrent for Gardens Cat Scarer IPX4 Waterproof Solar Powered Animal Repellent Outdoor Farm Yard Effective for Squirrels Dogs Foxes Birds**LENGDENG**£14.33**13 rev2mo ago](https://www.amazon.co.uk/dp/B0H2CCB52N) [**Fox Scatter Granules 650g Outdoor Fox Deterrent Alternative Garden & Lawn Odour Neutraliser Helps Reduce Repeat Fouling & Digging Natural Citrus Scent Ready to Use Granules**READY STEADY DEFEND**£13.62**16 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4Y1QGD) [**Ultrasonic Cat Repellent for Gardens uk Ip65 Waterproof cat repellent for garden**Zenmos**£15.60**21 rev3mo ago](https://www.amazon.co.uk/dp/B0GYPDTYFS) [**RIOSYE Cat Deterrent Outdoor & Indoor Cat Repellent Essential Oils Ball Anti Cat Scratch**RIOSYE**£11.84**33 rev3mo ago](https://www.amazon.co.uk/dp/B0GY4M48QP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultrasonic Cat Repellent for Gardens uk Ip65 Waterproof cat repellent for garden**Zenmos**£15.60**4.2★**▲ 119%**](https://www.amazon.co.uk/dp/B0GYPDTYFS) [**Zentria 2026 Upgraded Cat Deterrents for Gardens UK99.99% Protection - Dual-Ultraschall-Technologie365-Days Runtime - Solar Panel PoweredFox Deterrents for Gardens UK Lawns&Outdoor(Green)**Zentria**£19.77**2.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0H1LMTVD6) [**Cat Repellent for Gardens UK Solar & USB Charging Ultrasonic Animal Scarer with 5 Modes LED Flash PIR Motion Sensor IP65 Waterproof Outdoor Deterrent for Cats Foxes Squirrels Rabbits Dogs**Lysumurl**£22.40**3.5★**▲ 118%**](https://www.amazon.co.uk/dp/B0GJ3BLC7W) [**Cat Repellent for Gardens UK Ultrasonic Cat Scarer Solar Powered & USB Charged with PIR Motion Sensor LED Flash Waterproof 5 Frequency Modes Deterrent for Cats Dogs Birds Foxes Squirrels**Lysumurl**£21.85**3.1★**▲ 118%**](https://www.amazon.co.uk/dp/B0GDCV2M8Y) [**Cat Repellent Ultrasonic Cat Repellent Solar Rat Repellent Cat Deterrent for Gardens UK Outdoor Animal Deterrent Devices with Motion Sensor for Deer Dog Rabbit Skunk Yard Garden Farm Waterproof**HEEGFF**£15.12**3.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0GJSZ53JN)
**~~View all trending →~~**
## **What buyers say about cat repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**18%
*“Great cat repellent”*
**Quality-Overall**12%
*“Excellent Product”*
**Advertised Vs Actual Product**10%
*“Worked as expected”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Use**6%
*“Easy to use”*
**Assembly/Installation**6%
*“Easy to set up”*
**Charging**5%
*“Easy to charge via the cable”*
**Smell**4%
*“Smell is quite strong”*
**Strength**4%
*“Very strong”*
**Battery Life**3%
*“would recommend and batteries last well in the unit”*
### **What buyers complain about **
**Functionality-Overall**38%
*“Not effective”*
**Value For Money**10%
*“Also extremely overpriced”*
**Pest/Insect Control**9%
*“Not successful in deterring pests”*
**Durability**7%
*“Broke after a month”*
**Quality-Overall**5%
*“not lasting build quality”*
**Smell**3%
*“smells pungent”*
**Battery Life**3%
*“At first I thought the battery weren't good”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions poor,”*
**Charging**2%
*“One of them wouldn't charge”*
**Size-Overall**2%
*“Not fit for purpose”*
### **Top return reasons **
**Functionality-Overall**44%
**Defective Material/Parts**12%
**Pest/Insect Control**6%
**Advertised Vs Actual Product**5%
**Charging**5%
**Leak-Proof**4%
**Size-Overall**4%
**Durability**3%
**Value For Money**2%
**Battery Life**2%
## **Common questions**
- **Is cat repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 54 tracked products. 14 of 33 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Launch it (80/100).
- **How competitive is the cat repellent niche?**
- 35 brands and 115 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in cat repellent?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pest/Insect Control. The return rate is 0.7%.
- **When does demand for cat repellent peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the cat repellent niche?**
- Listings span £4.60–£31.30; the average listing price is £15.09 (sweet spot $15–$100). The average incumbent carries 1,395 reviews — the moat a new listing must climb.
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