---
title: "Search terms — cars - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cars/search-terms"
last_updated: "2026-07-31T18:51:09.900Z"
locale: en
meta:
  description: "Niche score 51/100 · £392K/yr market · 1.0M searches/yr · £22.70 avg price. Soft demand (-10.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £392K/yr market · 1.0M searches/yr · £22.70 avg price. Soft demand (-10.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cars - Flapen"
---

# **cars**

**Worth a look**

Shows low returns (1.0%), but soft demand (-10.6% this quarter) keeps it on the watch list.

Market size 55Growth 20Conversion 22Competition 62Returns 95Price range 47Avg price 94Brand share 68Review moat 27Quality gap 33

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£22.70**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£392K**

£392K/yr · 1.0M searches

**Price range**

**Okay****£1.37–£181.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,753.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch