---
title: "Card Table — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/card-table"
last_updated: "2026-07-31T22:24:39.033Z"
locale: en
meta:
description: "Niche score 51/100 · £37K/yr market · 44K searches/yr · £36.08 avg price. Soft demand (-34.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £37K/yr market · 44K searches/yr · £36.08 avg price. Soft demand (-34.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Table — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **card table**
**Worth a look**
Shows low returns (0.7%), but soft demand (-34.6% this quarter) keeps it on the watch list.
Market size 9Growth 8Conversion 29Competition 65Returns 97Price range 69Avg price 95Brand share 83Review moat 80Quality gap 58
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£36.08**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****397.72**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£9.66–£132.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£37K**
£37K/yr · 44K searches
**Growth**
**Bad****-34.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, card table is a £37K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card table market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£27K–£36K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **78%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**52%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**41%**
- Amazon Basics14% - Oypla12% - Bonnlo9% - JYW8% - Engelhart8% - EAZYGOODS8%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -34.6% search growth over the last 90 days.
2K2KDec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/card-table/trend)
## **Top card table search terms**
- **card table**19K/yr-34.7%1.5% conv. - **square folding table**8K/yr-6.5%1.5% conv. - **card tables with folding legs**7K/yr-49.7%2.4% conv. - **folding card table**7K/yr-40.2%1.6% conv. - **bridge table**4K/yr-41.6%3.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/card-table/search-terms)
## **Top card table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£3K12%£4K16%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Square Folding Table with Carrying Handle Indoor & Outdoor Portable Lightweight Travel and Dining Table Picnic Camping Black 86.1 x 86.1 x 74 cm**Amazon Basics**£28.77**4.6★637 rev](https://www.amazon.co.uk/dp/B0D1C8CY8X) [2**Oypla Square Folding Standard Bridge Card Game Black Table**Oypla**£33.24**4.5★424 rev](https://www.amazon.co.uk/dp/B017BQCDH8) [3**JYW Wooden Folding Bridge Poker Card Table Deluxe Portable Card Games Table Green Baize Felt Playing Surface Lockable Legs Heavy Duty Frame Home Casino Games Night**JYW**£103.43**4.3★109 rev](https://www.amazon.co.uk/dp/B017M6XAU6) [4**Pandoras Upholstery 150cm 59 Wide Felt Baize Poker Bridge Card Craft Table - Olive Green - Per Full Metre**Pandoras Upholstery**£9.66**4.5★316 rev](https://www.amazon.co.uk/dp/B016UXSXCW) [5**EAZYGOODS Standard Bridge Card Game Table With Folding Legs In Square Black Design**EAZYGOODS**£32.15**4.2★50 rev](https://www.amazon.co.uk/dp/B06XPNMNZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COSTWAY 34(3ft) Folding Table Fold in Half Square Tables with Handle Portable Plastic Dining Camping Trestle Table for Indoor Outdoor Use 100kg Capacity (White + Silver)**COSTWAY**£31.57**92 rev2mo ago](https://www.amazon.co.uk/dp/B0H2HQZJHG) [**Bonnlo 34 Foldable Mahjong Table 4 Player Square Card Table with Cup Holders and Chip Trays Portable Poker Table for Blackjack Texas Holdem Board Game Pre-Assembled Black**Bonnlo**£35.05**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H26GVF1Y) [**Crystals 3FT Square Folding Table White Portable Plastic Table for Picnic Camping Kitchen Garden & Outdoor Use Lightweight Foldable Dining Table Easy Storage & Carry**Crystals**£21.85**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYY4RT3) [**LALAHO 34-Inch Folding Mahjong Table Portable Card Table with Cup Holders & Tile Slots Easy-Clean Surface for Home or Game Nights 86 x 86 x 74 cm (Black)**LALAHO**£32.41**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GNC8N19F) [**Crystals 3FT Square Folding Table Heavy-Duty 3 Feet Foldable Trestle Table for Indoor & Outdoor Use Ideal for Camping Garden Dining Kitchen Party or Picnic Portable & Easy to Store White**Crystals**£20.23**25 rev1y ago](https://www.amazon.co.uk/dp/B0FHHD3NC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LALAHO 34-Inch Folding Mahjong Table Portable Card Table with Cup Holders & Tile Slots Easy-Clean Surface for Home or Game Nights 86 x 86 x 74 cm (Black)**LALAHO**£32.41**4.6★**▲ 341%**](https://www.amazon.co.uk/dp/B0GNC8N19F) [**Crystals 3FT Square Folding Table White Portable Plastic Table for Picnic Camping Kitchen Garden & Outdoor Use Lightweight Foldable Dining Table Easy Storage & Carry**Crystals**£21.85**4.8★**▲ 340%**](https://www.amazon.co.uk/dp/B0GVYY4RT3) [**COSTWAY 34(3ft) Folding Table Fold in Half Square Tables with Handle Portable Plastic Dining Camping Trestle Table for Indoor Outdoor Use 100kg Capacity (White + Silver)**COSTWAY**£31.57**4.5★**▲ 339%**](https://www.amazon.co.uk/dp/B0H2HQZJHG) [**Bonnlo 34 Foldable Mahjong Table 4 Player Square Card Table with Cup Holders and Chip Trays Portable Poker Table for Blackjack Texas Holdem Board Game Pre-Assembled Black**Bonnlo**£35.05**3.5★**▲ 337%**](https://www.amazon.co.uk/dp/B0H26GVF1Y) [**JYW Wooden Folding Bridge Poker Card Table Deluxe Portable Card Games Table Green Baize Felt Playing Surface Lockable Legs Heavy Duty Frame Home Casino Games Night**JYW**£103.43**4.3★**▲ 201%**](https://www.amazon.co.uk/dp/B017M6XAU6)
**~~View all trending →~~**
## **What buyers say about card table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**21%
*“It's very sturdy”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**14%
*“Good value for money”*
**Assembly/Installation**7%
*“Brilliant very easy to put together”*
**Weight Light**6%
*“Light and foldable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Portability**5%
*“Great portable table”*
**Ease Of Use**4%
*“easy to use”*
**Size-Overall**4%
*“Perfect size”*
**Storage Capacity**3%
*“reasonably steady folds away for easy storage”*
### **What buyers complain about **
**Strength**24%
*“Kind of flimsy”*
**Balance/Stability**11%
*“Unstable”*
**Quality-Overall**11%
*“very poor workmanship”*
**Size-Overall**7%
*“Wasn' fit for purpose”*
**Value For Money**6%
*“Expensive”*
**Durability**5%
*“the whole thing has fallen apart”*
**Design-Overall**5%
*“Good table, bad workmanship”*
**Mounting**3%
*“loose screw”*
**Assembly/Installation**3%
*“The build didnt quite go to plan when following the instructions”*
**Wood Quality**2%
*“It is a deal breaker as it is not wood nor plastic”*
### **Top return reasons **
**Size-Overall**29%
**Strength**14%
**Defective Material/Parts**10%
**Quality-Overall**8%
**Weight Heavy**5%
**Height**5%
**Balance/Stability**4%
**Scratch Resistance**3%
**Mechanism Issues**2%
**Weight Light**2%
## **Common questions**
- **Is card table profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the card table niche?**
- 21 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in card table?**
- Top complaints mined from reviews: Strength, Balance/Stability, Quality-Overall. The return rate is 0.7%.
- **What does it cost to enter the card table niche?**
- Listings span £9.66–£132.15; the average listing price is £36.08 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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