---
title: "Card Making Supplies — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/card-making-supplies"
last_updated: "2026-07-31T22:27:34.663Z"
locale: en
meta:
description: "Niche score 52/100 · £121K/yr market · 334K searches/yr · £8.60 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £121K/yr market · 334K searches/yr · £8.60 avg price. Soft demand (-27.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Making Supplies — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **card making supplies**
**Worth a look**
Shows low returns (0.5%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Market size 28Growth 11Conversion 52Competition 81Returns 97Price range 57Avg price 24Brand share 78Review moat 62Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,035.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.91–£33.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£121K**
£121K/yr · 334K searches
**Avg price**
**Bad****£8.60**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, card making supplies is a £121K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card making supplies market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£69K–£86K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**57%**
Top 20: 91%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**39%**
- Craft UK Limited18% - Katy Sue14% - Galt13% - Generic8% - Huoberr4% - FTA&ATF4%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -27.6% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/card-making-supplies/trend)
## **Top card making supplies search terms**
- **card making supplies**129K/yr-33.3%1.7% conv. - **card making kit**52K/yr-20.7%3.5% conv. - **card making**48K/yr-17.2%1.5% conv. - **card making supplies for adults**24K/yr+23.6%1.2% conv. - **card making kits**19K/yr-31.3%1.1% conv. - **card making kits for adults**28K/yr-58.9%1.5% conv. - **card making embellishments**10K/yr-15.9%0.2% conv. - **card making accessories**12K/yr-30.9%1.1% conv. - **card crafting supplies for adults**7K/yr-23.9%0.8% conv. - **card crafting supplies**4K/yr-58.9%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/card-making-supplies/search-terms)
## **Top card making supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus**Galt**£8.96**4.3★65 rev](https://www.amazon.co.uk/dp/B0FGQFP1C3) [2**Craft UK 2308-6x6 Assorted Pastel Cards & Envelopes Pack of 40**Craft UK Limited**£7.36**4.7★6,499 rev](https://www.amazon.co.uk/dp/B07V389WCR) [3**Complete Card Making Kit for Adults and Kids - 15 Blank Cards Envelopes and Decorations - Supplies for All Occasions Birthdays**Generic**£8.25**4.5★123 rev](https://www.amazon.co.uk/dp/B0952MZGS6) [4**160Pcs Natural Flower Stickers for Scrapbooking 10 Sheets Self-Adhesive Transparent Floral Stickers Scrapbook Stickers for Water Bottle Adult Card Making Scrapbook Supplies (160)**Huoberr**£4.14**4.4★112 rev](https://www.amazon.co.uk/dp/B0DFWN6JCD) [5**Crafts UK 50 Cards and Envelopes White 5 x 5-Inch**Craft UK Limited**£6.68**4.7★3,729 rev](https://www.amazon.co.uk/dp/B004RLYPUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**£16.79**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GJV28GQC) [**Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies**Katy Sue**£16.81**24 rev6mo ago](https://www.amazon.co.uk/dp/B0GBXQ3C2N) [**AHANDMAKER Flower Theme DIY Handmade Greeting Card Making Kits**AHANDMAKER**£7.23**4 rev1y ago](https://www.amazon.co.uk/dp/B0FDW7737B) [**Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus**Galt**£8.96**65 rev1y ago](https://www.amazon.co.uk/dp/B0FGQFP1C3) [**FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking**FTA&ATF**£8.38**9 rev1y ago](https://www.amazon.co.uk/dp/B0F29WXHDP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints**Papa Prints**£5.07**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0C46LQX71) [**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**£16.79**4.3★**▲ 235%**](https://www.amazon.co.uk/dp/B0GJV28GQC) [**Baker Ross AW188 White Greeting Cards For Children to Design and Personalise Ideal For School Home Party Crafting Collages Craft Groups and More (Pack of 12) 14.8 x 10.5 cm**Baker Ross**£3.35**4.4★**▲ 214%**](https://www.amazon.co.uk/dp/B07L4V55FN) [**260pcs Vintage Scrapbooking Stickers Vintage Stickers Retro - Flower and Butterfly**FASBET**£5.83**4.6★**▲ 195%**](https://www.amazon.co.uk/dp/B0B8BXRVGW) [**Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies**Katy Sue**£16.81**4.8★**▲ 161%**](https://www.amazon.co.uk/dp/B0GBXQ3C2N)
**~~View all trending →~~**
## **What buyers say about card making supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Value For Money**12%
*“Good Value for the Money”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“As expected and advertised”*
**Color**8%
*“love the multi colours”*
**Collectibles**7%
*“Good selection”*
**Size-Overall**4%
*“these are the perfect size”*
**Design-Overall**4%
*“Beautiful design”*
**Paper Quality**3%
*“Good card making paper”*
**Adhesion/Stickiness**3%
*“Stick very well”*
### **What buyers complain about **
**Size-Overall**15%
*“I am disappointed with the size of this product”*
**Adhesion/Stickiness**15%
*“Not self adhesive”*
**Value For Money**13%
*“this is a little pricey”*
**Quality-Overall**8%
*“Not as good as I thought they were be”*
**Strength**4%
*“Most items are very flimsy and thin”*
**Thickness**4%
*“Most items are very flimsy and thin”*
**Color**2%
*“Colours don't match photo”*
**Print Quality**2%
*“card also too glossy for printing/stamping successfully”*
**Dry/Empty Ink**2%
*“A couple of pens were dried out”*
**Nib/Tip Quality**2%
*“The nibs are thicker than I imagined”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Color**5%
**Value For Money**5%
**Thin**4%
**Compatibility-Overall**3%
**Paper Quality**3%
**Gifting Purpose**3%
## **Common questions**
- **Is card making supplies profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 55 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the card making supplies niche?**
- 34 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in card making supplies?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.5%.
- **When does demand for card making supplies peak?**
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the card making supplies niche?**
- Listings span £0.91–£33.35; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.
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