---
title: "Search terms — card making kit - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/card-making-kit/search-terms"
last_updated: "2026-07-31T20:42:27.689Z"
locale: en
meta:
  description: "Niche score 51/100 · £97K/yr market · 221K searches/yr · £9.14 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £97K/yr market · 221K searches/yr · £9.14 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — card making kit - Flapen"
---

# **card making kit**

**Worth a look**

Shows low returns (0.5%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size 24Growth 12Conversion 57Competition 78Returns 97Price range 60Avg price 26Brand share 69Review moat 62Quality gap 37

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,026.77**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.97–£33.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.14**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£97K**

£97K/yr · 221K searches

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")