---
title: "Card Making Kit — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/card-making-kit"
last_updated: "2026-07-31T14:32:20.739Z"
locale: en
meta:
description: "Niche score 51/100 · £97K/yr market · 221K searches/yr · £9.14 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £97K/yr market · 221K searches/yr · £9.14 avg price. Soft demand (-25.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Card Making Kit — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **card making kit**
**Worth a look**
Shows low returns (0.5%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Market size 24Growth 12Conversion 57Competition 78Returns 97Price range 60Avg price 26Brand share 69Review moat 62Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,026.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.97–£33.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£97K**
£97K/yr · 221K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, card making kit is a £97K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **card making kit market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#532**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **68%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**64%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**32%**
- Craft UK Limited16% - Galt16% - Katy Sue16% - Generic11% - FTA&ATF5% - AHANDMAKER5%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -25.4% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/card-making-kit/trend)
## **Top card making kit search terms**
- **card making kit**52K/yr-20.7%3.5% conv. - **card making**48K/yr-17.2%1.5% conv. - **card making supplies for adults**24K/yr+23.6%0.9% conv. - **card making kits**19K/yr-31.3%1.1% conv. - **card making kits for adults**28K/yr-58.9%1.4% conv. - **card making embellishments**10K/yr-15.9%0.1% conv. - **card making accessories**12K/yr-30.9%0.6% conv. - **card for card making**12K/yr-47.2%5.4% conv. - **card crafting supplies for adults**7K/yr-23.9%0.8% conv. - **cards for card making**4K/yr-48.8%4.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/card-making-kit/search-terms)
## **Top card making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus**Galt**£8.96**4.3★65 rev](https://www.amazon.co.uk/dp/B0FGQFP1C3) [2**Craft UK 2308-6x6 Assorted Pastel Cards & Envelopes Pack of 40**Craft UK Limited**£7.36**4.7★6,499 rev](https://www.amazon.co.uk/dp/B07V389WCR) [3**Complete Card Making Kit for Adults and Kids - 15 Blank Cards Envelopes and Decorations - Supplies for All Occasions Birthdays**Generic**£8.25**4.5★123 rev](https://www.amazon.co.uk/dp/B0952MZGS6) [4**Amazing Card Making Kit for Adults & Kids - 15 Blank Cards Envelopes & Variety Decorations - Art & Craft Supplies for All Occasions**Generic**£8.68**4.3★82 rev](https://www.amazon.co.uk/dp/B08S7QYHQQ) [5**FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking**FTA&ATF**£8.38**4.2★9 rev](https://www.amazon.co.uk/dp/B0F29WXHDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**£16.79**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GJV28GQC) [**Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies**Katy Sue**£16.81**24 rev6mo ago](https://www.amazon.co.uk/dp/B0GBXQ3C2N) [**AHANDMAKER Flower Theme DIY Handmade Greeting Card Making Kits**AHANDMAKER**£7.23**4 rev1y ago](https://www.amazon.co.uk/dp/B0FDW7737B) [**Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus**Galt**£8.96**65 rev1y ago](https://www.amazon.co.uk/dp/B0FGQFP1C3) [**FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking**FTA&ATF**£8.38**9 rev1y ago](https://www.amazon.co.uk/dp/B0F29WXHDP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting**Katy Sue**£16.79**4.3★**▲ 211%**](https://www.amazon.co.uk/dp/B0GJV28GQC) [**Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints**Papa Prints**£5.07**4.6★**▲ 151%**](https://www.amazon.co.uk/dp/B0C46LQX71) [**Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies**Katy Sue**£16.81**4.8★**▲ 148%**](https://www.amazon.co.uk/dp/B0GBXQ3C2N) [**Baker Ross AW188 White Greeting Cards For Children to Design and Personalise Ideal For School Home Party Crafting Collages Craft Groups and More (Pack of 12) 14.8 x 10.5 cm**Baker Ross**£3.35**4.4★**▲ 135%**](https://www.amazon.co.uk/dp/B07L4V55FN) [**JAGERGREEN 50 Pack 5x7 White Cardstock Paper Blank Card Stock Multipack Thick Folded Heavy Cardstock for Thank You Cards Greeting Cards Wedding Invitation Envelopes DIY Craft Card (Cards Only)**JagerGreen**£9.55**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B0DNQ579X5)
**~~View all trending →~~**
## **What buyers say about card making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Excellent product”*
**Value For Money**11%
*“Good value”*
**Color**9%
*“Lovely colours”*
**Ease Of Use**9%
*“Very easy to use”*
**Advertised Vs Actual Product**8%
*“As expected and advertised”*
**Collectibles**6%
*“Good selection”*
**Design-Overall**4%
*“Beautiful design”*
**Thickness**3%
*“Great thick card”*
**Size-Overall**2%
*“these are the perfect size”*
**Adhesion/Stickiness**2%
*“Stick very well”*
### **What buyers complain about **
**Value For Money**22%
*“These are expensive”*
**Size-Overall**20%
*“I am disappointed with the size of this product”*
**Quality-Overall**9%
*“Not as good as I thought they were be”*
**Adhesion/Stickiness**8%
*“Only criticism is the the small sticky pads have poor adhesive so just used my own”*
**Thickness**7%
*“These cards are too thick”*
**Strength**5%
*“Most items are very flimsy and thin”*
**Color**5%
*“would have preferred a slightly deeper pale colours as I have had in the past”*
**Print Quality**4%
*“card also too glossy for printing/stamping successfully”*
**Creativity**2%
*“This pack doesnt stimulate any creativity, its very limited on use, essentially overpriced card and stickers”*
**Display Colors**1%
*“Colours don't match photo”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**8%
**Value For Money**6%
**Color**5%
**Functionality-Overall**5%
**Thin**4%
**Advertised Vs Actual Product**4%
**Paper Quality**3%
**Gifting Purpose**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is card making kit profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the card making kit niche?**
- 27 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in card making kit?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.5%.
- **What does it cost to enter the card making kit niche?**
- Listings span £2.97–£33.35; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
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