---
title: "Reviews — candle wicks - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/candle-wicks/reviews"
last_updated: "2026-07-31T21:42:10.874Z"
locale: en
meta:
  description: "Niche score 36/100 · £181K/yr market · 797K searches/yr · £4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £181K/yr market · 797K searches/yr · £4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — candle wicks - Flapen"
---

# **candle wicks**

**Skip it**

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 0Conversion 62Competition 16Returns 99Price range 0Avg price 12Brand share 40Review moat 48Quality gap 50

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,730.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£181K**

£181K/yr · 797K searches

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.17**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-50.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.72–£6.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100