---
title: "Candle Wicks — £181K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/candle-wicks"
last_updated: "2026-07-31T16:37:37.763Z"
locale: en
meta:
description: "Niche score 36/100 · £181K/yr market · 797K searches/yr · £4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £181K/yr market · 797K searches/yr · £4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Wicks — £181K/yr Amazon UK Niche (2026) - Flapen"
---
# **candle wicks**
**Skip it**
Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 0Conversion 62Competition 16Returns 99Price range 0Avg price 12Brand share 40Review moat 48Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,730.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£181K**
£181K/yr · 797K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.17**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-50.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.72–£6.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, candle wicks is a £181K/yr Amazon United Kingdom market (797K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle wicks market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£209K–£250K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**14%**
- TheAmbrella37% - Keratobleem16% - WENGX14% - VARHHUXHA8% - ALAMANIA6% - VEVOQIM6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/candle-wicks/trend)
## **Top candle wicks search terms**
- **wick**403K/yr-42.2%0.1% conv. - **candle wicks**230K/yr-57.8%11.6% conv. - **candle wicks for making candles**73K/yr-60.2%12.7% conv. - **candle wick**36K/yr-51.1%8.0% conv. - **wicks**17K/yr-37.7%3.0% conv. - **wickes**11K/yr-5.6%0.1% conv. - **wicks for candles**5K/yr-75.2%9.0% conv. - **cotton wicks for candles**4K/yr-47.0%5.5% conv. - **candle wicks 20cm**5K/yr-72.2%6.1% conv. - **long candle wicks**4K/yr-64.2%12.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/candle-wicks/search-terms)
## **Top candle wicks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TheAmbrella Candle Wicks for Making Candles 50Pcs- 10cm Long Pre-Waxed Wicks with Metal Tabs & 3-Hole Wick Holder - Low Smoke & Longer Burning Time - Perfect for DIY Candles**TheAmbrella**£3.91**4.5★4,507 rev](https://www.amazon.co.uk/dp/B0DGRBP8QT) [2**Candle Wicks for Making Candles 50 Pcs 10cm/20cm Cotton Pre Waxed Candle Wicks with 4 Pcs Candle Wick Holders & 60 pcs Dot Stickers for candle making Candle DIY**Keratobleem**£3.84**4.5★1,383 rev](https://www.amazon.co.uk/dp/B0F17YLVQJ) [3**Candle Wicks Candle Wick for Making Candles 50 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Low Smoke and Longer Burning Time Perfect for DIY Candles**WENGX**£3.53**4.5★109 rev](https://www.amazon.co.uk/dp/B0D9TRPXWB) [4**Candle Wicks for Making Candles 150 Pcs 10cm/15cm/20cm Cotton Pre Waxed Candle Wicks with 5 Pcs Candle Wick Holders & 3 Sheets Dot Stickers for Candle Making DIY Candle Crafts**VARHHUXHA**£4.90**4.6★558 rev](https://www.amazon.co.uk/dp/B0CDH8X5MM) [5**ALAMANIA Candle Wicks for Making Candles 20 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Long Burn Time Perfect for Home and DIY Candles**ALAMANIA**£3.28**4.5★3,086 rev](https://www.amazon.co.uk/dp/B091B53F66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wanheart 50 Pcs Candle Wicks for Making Candles 10cm Long Pre-Waxed with Metal Tabs Includes 3pcs Wick Holders & 60pcs Glue Dots Long Lasting No Black Smoke for Home and DIY Candles White**Wanheart**£3.40**52 rev9mo ago](https://www.amazon.co.uk/dp/B0FVRXGJHV) [**Candle Wicks for Making Candles 50 Pcs 10cm/20cm Cotton Pre Waxed Candle Wicks with 4 Pcs Candle Wick Holders & 60 pcs Dot Stickers for candle making Candle DIY**Keratobleem**£3.84**1,383 rev1y ago](https://www.amazon.co.uk/dp/B0F17YLVQJ) [**TheAmbrella Candle Wicks for Making Candles 50Pcs- 10cm Long Pre-Waxed Wicks with Metal Tabs & 3-Hole Wick Holder - Low Smoke & Longer Burning Time - Perfect for DIY Candles**TheAmbrella**£3.91**4,507 rev1y ago](https://www.amazon.co.uk/dp/B0DGRBP8QT) [**Candle Wicks Candle Wick for Making Candles 50 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Low Smoke and Longer Burning Time Perfect for DIY Candles**WENGX**£3.53**109 rev2y ago](https://www.amazon.co.uk/dp/B0D9TRPXWB) [**Candle Wicks 50 Pcs 10cm Cotton Pre Waxed Candle Wicks for Making Candles with 20 Tag Labels and 20 Jute Strings Long Lasting with No Black Smoke for DIY Crafts**Bolosa**£2.72**29 rev2y ago](https://www.amazon.co.uk/dp/B0D9JZZ5RG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Candle Wicks Candle Wick for Making Candles 50 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Low Smoke and Longer Burning Time Perfect for DIY Candles**WENGX**£3.53**4.5★**▲ 283%**](https://www.amazon.co.uk/dp/B0D9TRPXWB) [**200ft Candle Wicks White Natural Cotton Candle Wicks With 100 Pcs Metal Wick Sustainers Candle Making Supplies Kit Candle Wax for Soy Candle Making Candles DIY Craft**Yafe**£6.32**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B0BHS3PH5V) [**TheAmbrella Candle Wicks for Making Candles 50Pcs- 10cm Long Pre-Waxed Wicks with Metal Tabs & 3-Hole Wick Holder - Low Smoke & Longer Burning Time - Perfect for DIY Candles**TheAmbrella**£3.91**4.5★**▲ 46%**](https://www.amazon.co.uk/dp/B0DGRBP8QT) [**Candle Wicks for Making Candles 150 Pcs 10cm/15cm/20cm Cotton Pre Waxed Candle Wicks with 5 Pcs Candle Wick Holders & 3 Sheets Dot Stickers for Candle Making DIY Candle Crafts**VARHHUXHA**£4.90**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0CDH8X5MM) [**Candle Wicks 50 Pcs 10cm Cotton Pre Waxed Candle Wicks for Making Candles with 20 Tag Labels and 20 Jute Strings Long Lasting with No Black Smoke for DIY Crafts**Bolosa**£2.72**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0D9JZZ5RG)
**~~View all trending →~~**
## **What buyers say about candle wicks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“As advertised”*
**Quality-Overall**25%
*“Excellent quality”*
**Value For Money**20%
*“Good deal”*
**Ease Of Use**14%
*“Very handy kit to have”*
**Size-Overall**3%
*“totally fit for purpose”*
**Fire Resistance**3%
*“They burn very cleanly with a steady flame”*
**Efficiency**1%
*“Burn clean”*
**Recycle/Reuse**1%
*“Great way to reuse those expensive. eg mosquito or scented”*
**Storage Capacity**1%
*“And plenty left for some more candle making”*
**Durability**1%
*“in very durable great purchase”*
### **What buyers complain about **
**Flammable**18%
*“it burnt out with in 10 mins”*
**Durability**16%
*“I broke the first one”*
**Functionality-Overall**12%
*“They dont work”*
**Value For Money**9%
*“Not worth the money”*
**Adhesion/Stickiness**7%
*“These dont come with sticky pads so you have to hold the wick onto the bottom of the jar as the holder its supplied with doesnt keep it steady”*
**Instructions/User Manual/Troubleshooting**7%
*“No instructions”*
**Size-Overall**6%
*“Not fit for purpose”*
**Strength**6%
*“Wicks were severely bent at the base”*
**Heating**3%
*“They dont stay alight”*
**Quality-Overall**3%
*“The wicks are poor quality”*
### **Top return reasons **
**Quality-Overall**25%
**Size-Overall**25%
**Soft Feel**5%
**Functionality-Overall**5%
**Durability**5%
**Comfort-Overall**5%
**Add-Ons/Attachments**5%
**Flammable**5%
**Value For Money**5%
**Compatibility-Overall**5%
## **Common questions**
- **Is candle wicks profitable to sell on Amazon United Kingdom?**
- The niche generates £181K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the candle wicks niche?**
- 11 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in candle wicks?**
- Top complaints mined from reviews: Flammable, Durability, Functionality-Overall. The return rate is 0.2%.
- **When does demand for candle wicks peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the candle wicks niche?**
- Listings span £2.72–£6.32; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.
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