---
title: "Reviews — candle wax - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/candle-wax/reviews"
last_updated: "2026-07-31T22:31:22.038Z"
locale: en
meta:
  description: "Niche score 52/100 · £399K/yr market · 457K searches/yr · £14.55 avg price. Soft demand (-48.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £399K/yr market · 457K searches/yr · £14.55 avg price. Soft demand (-48.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — candle wax - Flapen"
---

# **candle wax**

**Worth a look**

Shows low returns (0.5%), but soft demand (-48.4% this quarter) keeps it on the watch list.

Market size 55Growth 1Conversion 67Competition 65Returns 98Price range 61Avg price 71Brand share 34Review moat 63Quality gap 47

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****995.82**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£1.68–£36.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£399K**

£399K/yr · 457K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-48.4%**

90-day search growth — must beat 0% to launch