---
title: "Candle Plate — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/candle-plate"
last_updated: "2026-07-31T14:32:56.384Z"
locale: en
meta:
description: "Niche score 46/100 · £29K/yr market · 126K searches/yr · £7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £29K/yr market · 126K searches/yr · £7.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Plate — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **candle plate**
**Skip it**
Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 39Competition 83Returns 74Price range 11Avg price 21Brand share 87Review moat 86Quality gap 68
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****287.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.12–£16.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£29K**
£29K/yr · 126K searches
**Growth**
**Bad****-52.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, candle plate is a £29K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle plate market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£22K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**48%**
Top 20: 79%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**48%**
- Hanobe17% - YoHyien13% - Thindolex7% - YEFENGRHUI6% - CREATCABIN5% - Ajcotahm4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -52.7% search growth over the last 90 days.
6K4KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/candle-plate/trend)
## **Top candle plate search terms**
- **candle plate**49K/yr-48.5%1.6% conv. - **candle plates and trays**34K/yr-54.4%1.1% conv. - **candle dish**11K/yr-47.6%1.8% conv. - **candle plates**11K/yr-53.7%2.2% conv. - **glass candle plate**7K/yr-54.6%2.2% conv. - **candle mat**4K/yr-47.1%1.2% conv. - **large candle plate**6K/yr-62.1%0.3% conv. - **candle tray plate**4K/yr-94.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/candle-plate/search-terms)
## **Top candle plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8776%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YoHyien 4 Pcs 3.5 in Glass Candle Plates for Pillar Candles Round Pillar Candle Holders Transparent Candle Dish for Party Decoration Wedding Christmas Spa Table Centrepieces & Gifts (Clear)**YoHyien**£7.36**4.4★138 rev](https://www.amazon.co.uk/dp/B0DHQLLHT1) [2**Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor**Hanobe**£10.32**4.4★3,039 rev](https://www.amazon.co.uk/dp/B0CDLXVVVZ) [3**CREATCABIN Tree of Life Offering Bowl Stainless Steel Silvery 5.55Inch**CREATCABIN**£4.18**4.5★38 rev](https://www.amazon.co.uk/dp/B0FLX7WCBH) [4**Thindolex Black/Gold Iron Candle Plate Set of 2 Metal Saucer Style Candle Holder for Pillar/Scented/Flameless/Ball Candles Decorative Candle Stand for Table Centerpiece - Black/Gold**Thindolex**£8.14**4.6★603 rev](https://www.amazon.co.uk/dp/B0CNZVJPJY) [5**Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor**Hanobe**£10.57**4.4★3,039 rev](https://www.amazon.co.uk/dp/B0CDLZ4M1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Retro Metal Candle Holder Plates (3.5 Inch) - Pillar Candle Stand & Tray Set Premium Round Metal Plates & Trays for Christmas Wedding Party & Home Dinner Table Decor (Gold)**InteDesign**£4.22**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPFBYBH) [**2 PCS Round Candle Plate Candlestick Holders Candle Plates and Trays Candle Dish Glass Candle Holders for Pillar Candles for Weddings Parties Home Decor Table Centrepieces**shweehon**£4.09**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GL81KQLH) [**Black Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Sturdy Candle Holder Base Plates Candle Drip Trays for Table Home Décor Candle Display**YEFENGRHUI**£2.90**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN7RDTP) [**Black Candle Plate for Pillar Candles Decorative Candle Tray Centrepiece Sturdy Candle Holder Base Plate Candle Drip Tray for Table Home Décor Candle Display Trays**YEFENGRHUI**£2.12**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN7HL63) [**Gold Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Candle Holder Base Plates Candle Drip Trays for Table Elegant Home Décor Candle Display**YEFENGRHUI**£2.64**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN7QMSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gold Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Candle Holder Base Plates Candle Drip Trays for Table Elegant Home Décor Candle Display**YEFENGRHUI**£2.64**3.3★**▲ 679%**](https://www.amazon.co.uk/dp/B0GHN7QMSP) [**2 PCS Round Candle Plate Candlestick Holders Candle Plates and Trays Candle Dish Glass Candle Holders for Pillar Candles for Weddings Parties Home Decor Table Centrepieces**shweehon**£4.09**5.0★**▲ 665%**](https://www.amazon.co.uk/dp/B0GL81KQLH) [**Black Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Sturdy Candle Holder Base Plates Candle Drip Trays for Table Home Décor Candle Display**YEFENGRHUI**£2.90**4.0★**▲ 588%**](https://www.amazon.co.uk/dp/B0GHN7RDTP) [**Black Candle Plate for Pillar Candles Decorative Candle Tray Centrepiece Sturdy Candle Holder Base Plate Candle Drip Tray for Table Home Décor Candle Display Trays**YEFENGRHUI**£2.12**3.5★**▲ 473%**](https://www.amazon.co.uk/dp/B0GHN7HL63) [**2PCS Retro Metal Candle Holder Plates (3.5 Inch) - Pillar Candle Stand & Tray Set Premium Round Metal Plates & Trays for Christmas Wedding Party & Home Dinner Table Decor (Gold)**InteDesign**£4.22**3.3★**▲ 427%**](https://www.amazon.co.uk/dp/B0GLPFBYBH)
**~~View all trending →~~**
## **What buyers say about candle plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“they are good quality trays”*
**Advertised Vs Actual Product**17%
*“Just what I wanted”*
**Value For Money**14%
*“Good price”*
**Size-Overall**14%
*“Just the right size for camping pots and kettles and simply gives you somewhere to put a hot pot”*
**Design-Overall**6%
*“Solid decorative piece”*
**Color**5%
*“Colour was exactly as I wanted its very sturdy”*
**Weight Light**4%
*“Great light weight mats”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Ease Of Use**2%
*“Simple and functional”*
**Material Quality**2%
*“do not catch against dry skin or delicate materials”*
### **What buyers complain about **
**Size-Overall**32%
*“a bit too big for what I wanted”*
**Value For Money**15%
*“expensive for what it is”*
**Quality-Overall**7%
*“Looks cheaply made”*
**Weight Light**5%
*“I was disappointed its very light”*
**Wood Quality**5%
*“not as heavy or robust as I was expecting for a solid wood tray”*
**Color**3%
*“Wrong colour”*
**Weight Heavy**1%
*“heavy as marble should be”*
### **Top return reasons **
**Size-Overall**54%
**Color**13%
**Quality-Overall**7%
**Wood Quality**3%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Strength**2%
**Display Colors**2%
## **Common questions**
- **Is candle plate profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 54 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the candle plate niche?**
- 44 brands and 52 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in candle plate?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- **When does demand for candle plate peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the candle plate niche?**
- Listings span £2.12–£16.63; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
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