---
title: "Cafiza — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/cafiza"
last_updated: "2026-07-31T13:40:43.632Z"
locale: en
meta:
description: "Niche score 34/100 · £39K/yr market · 16K searches/yr · £13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £39K/yr market · 16K searches/yr · £13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cafiza — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **cafiza**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 15Conversion 99Competition 5Returns 99Price range 55Avg price 63Brand share 0Review moat 43Quality gap 15
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.41–£24.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,228.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£39K**
£39K/yr · 16K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cafiza is a £39K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cafiza market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **£41K–£54K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Urnex65% - Motta30% - Puly Caff6% - Open — no brand owns it (0%)
## **Top cafiza products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£12K45%£18K60%£24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urnex Cafiza Espresso Machine Cleaning Powder 566 g**Urnex**£10.00**4.8★7,133 rev](https://www.amazon.co.uk/dp/B001418KNS) [2**Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White**Motta**£11.79**4.7★827 rev](https://www.amazon.co.uk/dp/B005CG8FMM) [3**Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100**Urnex**£12.12**4.7★3,452 rev](https://www.amazon.co.uk/dp/B004L8RTEM) [4**Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100**Urnex**£11.71**4.7★4,080 rev](https://www.amazon.co.uk/dp/B003S4918M) [5**Puly Caff Coffee Machine Cleaner 900g**Puly Caff**£7.41**5.0★11 rev](https://www.amazon.co.uk/dp/B0DS2NSZJ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puly Caff Coffee Machine Cleaner 900g**Puly Caff**£7.41**11 rev1y ago](https://www.amazon.co.uk/dp/B0DS2NSZJ5) [**Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g**Urnex**£24.19**26 rev7y ago](https://www.amazon.co.uk/dp/B07K6NL2QY) [**Urnex Cafiza Espresso Machine Cleaning Tablets 1.2 g Pack of 100**Urnex**£11.71**4,080 rev13y ago](https://www.amazon.co.uk/dp/B003S4918M) [**Urnex Cafiza Espresso Machine Cleaning Tablets Pack of 100**Urnex**£12.12**3,452 rev14y ago](https://www.amazon.co.uk/dp/B004L8RTEM) [**Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White**Motta**£11.79**827 rev15y ago](https://www.amazon.co.uk/dp/B005CG8FMM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puly Caff Coffee Machine Cleaner 900g**Puly Caff**£7.41**5.0★**▲ 244%**](https://www.amazon.co.uk/dp/B0DS2NSZJ5) [**Urnex URN0401 Cafiza2 Espresso Machine Cleaner Powder 900G Tub White**Motta**£11.79**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B005CG8FMM) [**Urnex Cafiza Espresso Machine Cleaning Powder 566 g**Urnex**£10.00**4.8★**— 9%**](https://www.amazon.co.uk/dp/B001418KNS) [**Ufixt Fits Puly Caff Coffee Machine Cleaning Powder 900g**Puly Caff**£10.15**4.8★**▼ 15%**](https://www.amazon.co.uk/dp/B0033FYR0I) [**Urnex Cafiza 2 Espresso Machine Cleaner Cleaning Powder 2 x 900g**Urnex**£24.19**4.6★**▼ 19%**](https://www.amazon.co.uk/dp/B07K6NL2QY)
**~~View all trending →~~**
## **What buyers say about cafiza**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**44%
*“Cleans well an is easy to use”*
**Quality-Overall**17%
*“great product”*
**Advertised Vs Actual Product**8%
*“It does the job”*
**Value For Money**8%
*“So much cheaper than the branded option”*
**Size-Overall**8%
*“fits great into my sage machine”*
**Brightness/Shine/Glow**6%
*“Sparkling shine”*
**Ease Of Use**5%
*“Easy to use”*
**Functionality-Overall**3%
*“Keeps your coffee machine running smoothly”*
**Smell**2%
*“there isnt a hint of residue or smell once done”*
### **Top return reasons **
**Compatibility-Overall**33%
**Ease Of Cleaning**17%
**Functionality-Overall**17%
**Size-Overall**17%
**Handle Quality**17%
## **Common questions**
- **Is cafiza profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 7 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the cafiza niche?**
- 3 brands and 23 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the cafiza niche?**
- Listings span £7.41–£24.19; the average listing price is £13.57 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.
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