---
title: "Butterfly House — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/butterfly-house"
last_updated: "2026-07-31T21:37:05.520Z"
locale: en
meta:
description: "Niche score 62/100 · £19K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £19K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly House — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **butterfly house**
**Worth a look**
Shows demand growing +610.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 5Growth 100Conversion 57Competition 61Returns 99Price range 51Avg price 38Brand share 83Review moat 60Quality gap 53
**Growth**
**Incredible****+610.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,099.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.69–£25.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.52**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 38K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, butterfly house is a £19K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly house market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£21K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **83%**
- **Out of stock**
- **30.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**52%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**41%**
- Phoncoo19% - Monwssoe11% - Generic8% - Pet Ting7% - Insect Lore7% - Mounteps7%
## **Top butterfly house products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£96310%£2K15%£3K20%£4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wooden Butterfly House and Feeder Hanging Butterfly House for Garden Natural Butterfly Habitat with Butterfly Puddler for Outside Butterflies Moths - Backdoor Easy to Clean**Phoncoo**£9.54**3.4★51 rev](https://www.amazon.co.uk/dp/B0DSPFKG8Y) [2**Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor**Monwssoe**£10.52**5.0★3 rev](https://www.amazon.co.uk/dp/B0GYDXL1WQ) [3**Insect Lore Butterfly Garden with Redemption Caterpillar Voucher**Insect Lore**£17.35**4.6★23,316 rev](https://www.amazon.co.uk/dp/B00000ISC5) [4**Teardrop Shaped Wooden Butterfly House Hanging Butterfly Habitat & Feeder with Rope Outdoor Butterfly Shelter Weatherproof Garden Yard Decor Natural Insect Pollinator House Ornament**Mounteps**£11.40**4.6★5 rev](https://www.amazon.co.uk/dp/B0H2HJDVSC) [5**Woodside Wall Mounted Butterfly House Insect Hotel with Side Door Weatherproof Wooden Design No Assembly Durable Bug Habitat for Garden Wildlife**Woodside**£13.27**4.3★15 rev](https://www.amazon.co.uk/dp/B0F8J41SD5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CKB LTD Wooden Butterfly House Shelter Natural Garden Butterfly Box Rustic Wildlife Bug Habitat Decorative Outdoor Garden Ornament with Pitched Roof Habitat for Butterflies**CKB LTD**£14.84**8 rev1mo ago](https://www.amazon.co.uk/dp/B0H51M597Q) [**Butterfly House Butterfly House With Puddler Teardrop-Shaped Natural Butterfly Habitat With Butterfly Puddler For Outside Butterflies Moths - Backdoor Easy To Clean (1PC)**Snrtevu**£10.78**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H4V86KY7) [**Butterfly House for Garden Outdoor Butterfly Shelter and Habitat for Backyard Patio Nature Wildlife Lovers Garden Decor**ZPSCXQ**£25.84**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4VPPP5W) [**Butterfly House Wooden Habitat With Feeder Butterfly House For Garden Wooden Butterflies-Teardrop-Shaped Butterflies Habitat & Feeder With Rope For Garden Decor**Generic**£9.63**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H2XWJ5KX) [**Wooden Butterfly House for Outside Hanging Butterfly Habitat & Feeder with Rope Decorative Bee Hotel Butterflies Shelter Decor for Garden**XUDUOO**£13.09**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2VR49B5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor**Generic**£8.31**5.0★**▲ 32%**](https://www.amazon.co.uk/dp/B0H28VKFDB) [**CKB LTD Wooden Butterfly House Shelter Natural Garden Butterfly Box Rustic Wildlife Bug Habitat Decorative Outdoor Garden Ornament with Pitched Roof Habitat for Butterflies**CKB LTD**£14.84**4.5★**▲ 32%**](https://www.amazon.co.uk/dp/B0H51M597Q) [**Butterfly House Weather-Resistant Build 21x14x9cm Wooden Butterfly Habitat Ïnsect House Garden Decor Pollinator Nesting Box For Backyard Balcony Garden Wedding School Use**Dybnuhoc**£7.34**3.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0H2XFNHBX) [**Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor**Monwssoe**£9.97**4.0★**▲ 31%**](https://www.amazon.co.uk/dp/B0GT55WHVM) [**Houses Butterfly House for Outside Teardrop-Shaped Wooden Butterfly Habitat & Feeder with Rope for Garden Decor**Monwssoe**£10.52**5.0★**▲ 31%**](https://www.amazon.co.uk/dp/B0GYDXL1WQ)
**~~View all trending →~~**
## **Common questions**
- **Is butterfly house profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 30 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +610.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the butterfly house niche?**
- 23 brands and 80 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
- **What does it cost to enter the butterfly house niche?**
- Listings span £4.69–£25.84; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.
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