---
title: "Butter Knife — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/butter-knife"
last_updated: "2026-07-31T12:58:33.730Z"
locale: en
meta:
description: "Niche score 45/100 · £104K/yr market · 352K searches/yr · £5.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £104K/yr market · 352K searches/yr · £5.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Knife — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **butter knife**
**Skip it**
Prices mostly outside the sweet spot ($2.30–$9.10) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 62Competition 48Returns 97Price range 0Avg price 15Brand share 42Review moat 73Quality gap 78
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****580.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£104K**
£104K/yr · 352K searches
**Avg price**
**Bad****£5.47**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.30–£9.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butter knife is a £104K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter knife market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£82K–£109K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**16%**
- Tala27% - LacusMare22% - Zyliss15% - HOMQUEN12% - MasterClass4% - ShiJiuYou4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/butter-knife/trend)
## **Top butter knife search terms**
- **butter knife**237K/yr-33.7%4.4% conv. - **butter knives**46K/yr-7.3%3.0% conv. - **butter knife spreader**25K/yr-24.6%4.8% conv. - **butter spreader**16K/yr-25.1%1.7% conv. - **butter knife easy spread old style**7K/yr-16.5%5.3% conv. - **spreading knife**7K/yr-23.4%2.4% conv. - **butter knives set of 6**5K/yr-19.4%4.1% conv. - **bone handle knife**5K/yr-28.3%0.7% conv. - **sandwich knife**4K/yr-24.5%1.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/butter-knife/search-terms)
## **Top butter knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tala Performance Stainless Steel Butter Knife Stainless Steel with Mirror Polish Finish Dishwasher Safe Metallic Silver 16.3 x 2 x 0.5 cm**Tala**£2.30**4.4★1,496 rev](https://www.amazon.co.uk/dp/B09VYBBX4V) [2**LacusMare Butter Knife Set of 2 17.5cm Oak Wood Handle Stainless Steel Butter Knives for Spreading Butter Jam Cream Cheese & Soft Cheese Rustic Wooden Spreader for Toast & Sandwich**LacusMare**£9.10**3.7★116 rev](https://www.amazon.co.uk/dp/B0FMVFT344) [3**Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee**Zyliss**£6.52**4.4★1,734 rev](https://www.amazon.co.uk/dp/B0FMVCR814) [4**LacusMare Butter Knife Set of 2 - Premium Acacia Wooden Butter Knife & Butter Spreader - Stainless Steel Easy Spread Blade for Cold Butter Jam Cheese & Charcuterie Board (17cm)**LacusMare**£6.33**4.6★178 rev](https://www.amazon.co.uk/dp/B0FDM95N22) [5**LacusMare Butter Knife Set of 2 7 Beechwood Handle Butter Knives for Butter Cheese Jam Cream Cheese Toast Pastry Sandwich Stainless Steel Spreader Knives**LacusMare**£5.12**4.4★367 rev](https://www.amazon.co.uk/dp/B0DGB9KNGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe**Berglander**£5.65**52 rev3mo ago](https://www.amazon.co.uk/dp/B0GV7Q68D8) [**HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12**HOMQUEN**£8.92**78 rev4mo ago](https://www.amazon.co.uk/dp/B0GV2BDQDX) [**Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)**Thinp**£5.23**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FYNYBHX5) [**HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 4**HOMQUEN**£4.58**399 rev10mo ago](https://www.amazon.co.uk/dp/B0FDPB321Y) [**Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee**Zyliss**£6.52**1,734 rev10mo ago](https://www.amazon.co.uk/dp/B0FMVCR814)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berglander Stainless Steel Butter Knives Set of 6Pcs 14.5cm Butter Spreader Knife Cheese Knives for Butter Cheese & Various Jams Dishwasher Safe**Berglander**£5.65**4.1★**▲ 363%**](https://www.amazon.co.uk/dp/B0GV7Q68D8) [**HOMQUEN Stainless Steel Butter Knife Butter Spreader Butter Knives Butter Spreader Knife for Kitchen Restaurant Party Kitchen Gadgets Set of 12**HOMQUEN**£8.92**4.1★**▲ 363%**](https://www.amazon.co.uk/dp/B0GV2BDQDX) [**Thinp 2 Pcs Butter Knife Stainless Steel Butter Spreader Knives with Porcelain Handles Cheese Spreader Knife Multipurpose Sandwich Spreaders for Spreading Jam Pastry Cheese (White & Silver)**Thinp**£5.23**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0FYNYBHX5) [**Zyliss Spreading Knife Butter Knife/Butter Spreader/Cheese Spreader Japanese Stainless Steel Sustainable Wheatstraw Handle Dishwasher Safe 5 Year Guarantee**Zyliss**£6.52**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0FMVCR814) [**ShiJiuYou 4 PcsButter Knives Butter Knife Spreader Set Stainless Steel Butter Spreader Knife Tool with Wooden Handles for Cream Cheese Jam Toast Sandwich Pastry Spreading(5.79 Long)**ShiJiuYou**£5.91**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B0FL2JCJBB)
**~~View all trending →~~**
## **What buyers say about butter knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“From the listing it seems they are decent quality knives”*
**Size-Overall**9%
*“very useful size as per desription”*
**Value For Money**9%
*“Value for money”*
**Advertised Vs Actual Product**6%
*“they do the job”*
**Ease Of Use**6%
*“It is so handy”*
**Strength**3%
*“They feel sturdy”*
**Sharpness**3%
*“Good knife”*
**Dishwasher Safe**3%
*“they wash up beautifully in the dishwasher”*
**Weight Light**3%
*“They feel lightweight”*
**Grip**3%
*“A good grip”*
### **What buyers complain about **
**Size-Overall**37%
*“Bit small”*
**Strength**5%
*“flimsy”*
**Quality-Overall**5%
*“Look cheap and feel cheap”*
**Handle Quality**3%
*“handle length means its is a no for me”*
**Rusts/Corrodes**3%
*“Rusts quickly in a dishwasher”*
**Dishwasher Safe**2%
*“Cheap construction doesnt stand up to dishwasher use”*
**Sharpness**2%
*“They are not sharp as they dont need to be as they are not for cutting”*
**Value For Money**2%
*“They do feel a little on the cheaper side though”*
**Grip**1%
*“these are so small I cant grip them by the handle without laying my index finger along the top of the blade”*
**Ease Of Use**1%
*“not easy to use”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**9%
**Strength**4%
**Handle Quality**2%
**Scratch Resistance**2%
**Sharpness**2%
**Value For Money**1%
**Durability**1%
**Advertised Vs Actual Product**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is butter knife profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the butter knife niche?**
- 13 brands and 30 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in butter knife?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.7%.
- **When does demand for butter knife peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the butter knife niche?**
- Listings span £2.30–£9.10; the average listing price is £5.47 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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