---
title: "Products — butter dish with lid - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/butter-dish-with-lid/products"
last_updated: "2026-07-31T14:54:53.753Z"
locale: en
meta:
  description: "Niche score 53/100 · £829K/yr market · 2.0M searches/yr · £9.53 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £829K/yr market · 2.0M searches/yr · £9.53 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — butter dish with lid - Flapen"
---

# **butter dish with lid**

**Worth a look**

Shows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.

Market size 74Growth 9Conversion 53Competition 64Returns 75Price range 32Avg price 29Brand share 80Review moat 52Quality gap 48

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£829K**

£829K/yr · 2.0M searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,427.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£5.03–£19.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.53**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-32.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")