---
title: "Butter Dish with Lid — £829K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/butter-dish-with-lid"
last_updated: "2026-07-31T14:41:18.723Z"
locale: en
meta:
description: "Niche score 53/100 · £829K/yr market · 2.0M searches/yr · £9.53 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £829K/yr market · 2.0M searches/yr · £9.53 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butter Dish with Lid — £829K/yr Amazon UK Niche (2026) - Flapen"
---
# **butter dish with lid**
**Worth a look**
Shows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.
Market size 74Growth 9Conversion 53Competition 64Returns 75Price range 32Avg price 29Brand share 80Review moat 52Quality gap 48
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£829K**
£829K/yr · 2.0M searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,427.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.03–£19.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, butter dish with lid is a £829K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter dish with lid market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£572K–£762K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**55%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**38%**
- Premier14% - Kilner12% - The Leonardo Collection11% - Tydi10% - AISBUGUR8% - ReaNea8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.
60K40KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/home-garden/butter-dish-with-lid/trend)
## **Top butter dish with lid search terms**
- **butter dish with lid**941K/yr-40.1%3.1% conv. - **butter dish**722K/yr-26.5%2.8% conv. - **butter dishes**48K/yr-31.1%1.2% conv. - **butter dish with lid ceramic**42K/yr-14.5%2.3% conv. - **ceramic butter dish with lid**37K/yr-36.2%2.3% conv. - **ceramic butter dish**28K/yr-38.7%2.1% conv. - **butter dishes with lids**21K/yr-37.0%1.6% conv. - **small butter dish**21K/yr-1.0%0.4% conv. - **small butter dish with lid**16K/yr-33.9%0.3% conv. - **insulated butter dish with lid**8K/yr+61.4%2.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/butter-dish-with-lid/search-terms)
## **Top butter dish with lid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£33K8%£66K12%£100K16%£133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kilner Glass Butter Dish 250g Capacity Durable BPA-Free Keeps Butter Fresh Longer Dishwasher Safe Sustainable Glass Storage Solution for Fridge and Tabletop Use**Kilner**£8.06**4.5★3,079 rev](https://www.amazon.co.uk/dp/B00VIJWOTC) [2**Premier Housewares Butter Dish With Lid Cream Ceramic Flutter Butter Engraved Butter Dishes With Lids Ceramic Butter Dish 16.8 cm x 12.6 cm x 8.8 cm**Premier**£8.33**4.3★3,616 rev](https://www.amazon.co.uk/dp/B0052R6GH2) [3**Tydi Elegant Porcelain Butter Dish with Lid Ceramic - 16x10.5x7 cm (up to 600g Capacity) Butter Dishes with Lids - Removable Silicone Seal - White with Bamboo Lid - Butter Container**Tydi**£7.09**4.2★1,645 rev](https://www.amazon.co.uk/dp/B0925DDGMM) [4**Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe**ReaNea**£5.76**4.4★884 rev](https://www.amazon.co.uk/dp/B0DBKQV9KG) [5**The Leonardo Collection William Morris Larkspur Butter Dishes for Kitchen & Home | Dishwasher Safe Butter Dish with Lid for Keep Butter Fresh | Durable BPA-Free Butterdish for Butter Storage**The Leonardo Collection**£11.25**4.7★2,002 rev](https://www.amazon.co.uk/dp/B0DD7RCHTV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)**KITCHENDAO**£10.75**2,601 rev5mo ago](https://www.amazon.co.uk/dp/B0GLF4YPB6) [**Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof White**Pisol**£9.13**598 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4X6VLS) [**Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black**Pisol**£7.00**598 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4WYGT8) [**Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter**Dehov**£6.40**994 rev11mo ago](https://www.amazon.co.uk/dp/B0FFGPVPZY) [**Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.**ADIVEE**£15.14**79 rev1y ago](https://www.amazon.co.uk/dp/B0FF2XM6Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KITCHENDAO Large One-Handed Butter Dish with Lid for 250g and 500g/1lb Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of ButterLocking Butter Container for Countertop(White)**KITCHENDAO**£10.75**4.8★**▲ 380%**](https://www.amazon.co.uk/dp/B0GLF4YPB6) [**Pisol Large Butter Dish for 250g and 500g Butter Airtight Butter Keeper with Lid Fit a Full Pound Block of Butter Locking Butter Container for Countertop Cat/Dog Proof Black**Pisol**£7.00**4.5★**▲ 331%**](https://www.amazon.co.uk/dp/B0FW4WYGT8) [**Butter Dish with Lid and Knife for Kitchen Coutertop Food Grade PP Butter Holder with Cover and Stainless Steel Knife Large White Butter Conainter**Dehov**£6.40**3.9★**▲ 133%**](https://www.amazon.co.uk/dp/B0FFGPVPZY) [**Porcelain Butter Dish for 500g or 250g Butter Block ADIVEE White.**ADIVEE**£15.14**4.8★**▲ 75%**](https://www.amazon.co.uk/dp/B0FF2XM6Y1) [**Butter Dish with Lid for Countertop and Refrigerator Door Shelf ReaNea Plastic Butter Holder Tray Container with Butter Knife Easy Scoop Dishwasher Safe**ReaNea**£5.76**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0DBKQV9KG)
**~~View all trending →~~**
## **What buyers say about butter dish with lid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality butter dish”*
**Size-Overall**15%
*“Good size”*
**Value For Money**10%
*“Good for the money”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Design-Overall**6%
*“Love the design it is stylish”*
**Baking**6%
*“Perfect Butter dish”*
**Ease Of Use**5%
*“Easy to use”*
**Strength**4%
*“Good sturdy dish”*
**Ease Of Cleaning**4%
*“ease of cleaning”*
**Cooking Experience**4%
*“A good place for keeping your butter in”*
### **What buyers complain about **
**Size-Overall**26%
*“This is huge”*
**Quality-Overall**17%
*“Poor quality control in manufacture”*
**Durability**6%
*“within a few weeks both latches to secure lid have broken”*
**Value For Money**4%
*“Looks way more expensive than it was”*
**Engraving/Paint/Sublimation**3%
*“Writing smudged disappointing as the dish”*
**Ease Of Use**3%
*“is getting worse every time I use it”*
**Grip**3%
*“Not possible to grip it well”*
**Design-Overall**3%
*“Terrible design”*
**Weight Heavy**2%
*“Just a bit heavier than I expected”*
**Dishwasher Safe**2%
*“Not dishwasher proof”*
### **Top return reasons **
**Size-Overall**49%
**Defective Material/Parts**15%
**Quality-Overall**5%
**Color**4%
**Weight Heavy**4%
**Mechanism Issues**3%
**Material Quality**2%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Strength**1%
## **Common questions**
- **Is butter dish with lid profitable to sell on Amazon United Kingdom?**
- The niche generates £829K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the butter dish with lid niche?**
- 25 brands and 79 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in butter dish with lid?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- **When does demand for butter dish with lid peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the butter dish with lid niche?**
- Listings span £5.03–£19.79; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.
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