---
title: "Butter Bell — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/butter-bell"
last_updated: "2026-07-31T12:58:31.682Z"
locale: en
meta:
description: "Niche score 46/100 · £115K/yr market · 223K searches/yr · £14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £115K/yr market · 223K searches/yr · £14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Bell — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **butter bell**
**Skip it**
Soft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 9Conversion 45Competition 48Returns 79Price range 69Avg price 70Brand share 68Review moat 54Quality gap 47
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.95–£28.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,324**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£115K**
£115K/yr · 223K searches
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, butter bell is a £115K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter bell market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£72K–£87K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**30%**
- Kilner25% - DOLLGIFT15% - DOWAN10% - Duscdesp7% - NBBENG7% - HOME DECOR6%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -32.2% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/butter-bell/trend)
## **Top butter bell search terms**
- **butter bell**105K/yr-45.2%2.5% conv. - **butter crock**38K/yr-8.3%2.1% conv. - **french butter dish**23K/yr-28.3%1.8% conv. - **butter bell uk**13K/yr-25.7%2.4% conv. - **butter crock with lid**9K/yr-0.4%1.6% conv. - **butter keeper**11K/yr-27.6%1.0% conv. - **french butter keeper**8K/yr-16.6%1.4% conv. - **butter bell crock**4K/yr-26.1%1.3% conv. - **kilner butter crock**3K/yr+42.8%9.9% conv. - **butter pot**3K/yr-33.9%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/butter-bell/search-terms)
## **Top butter bell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature**Kilner**£11.06**4.7★81 rev](https://www.amazon.co.uk/dp/B0FQPG8Y83) [2**French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue**DOLLGIFT**£13.95**4.7★21 rev](https://www.amazon.co.uk/dp/B0GLN6114C) [3**Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )**NBBENG**£12.38**4.4★83 rev](https://www.amazon.co.uk/dp/B0F1XR31X3) [4**DOWAN Butter Crock Ceramic Butter Dish with Waterline French Butter Crock for Fresh Spreadable & Soft Butter Porcelain White Butter Dish Dishwasher Safe**DOWAN**£13.45**4.5★2,841 rev](https://www.amazon.co.uk/dp/B07YG7J5BF) [5**HOME DECOR Butter Dish with Lid Reactive Glaze Ceramic Butter Dish for Counter French Butter Crock with Waterline for Storing Fresh Spreadable Butter-Reactive White**HOME DECOR**£13.76**4.4★697 rev](https://www.amazon.co.uk/dp/B0BZS91L5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue**DOLLGIFT**£13.95**21 rev5mo ago](https://www.amazon.co.uk/dp/B0GLN6114C) [**LE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee**LE TAUCI**£14.27**88 rev8mo ago](https://www.amazon.co.uk/dp/B0F98RF2V6) [**Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature**Kilner**£11.06**81 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPG8Y83) [**Round Butter Dish with Lid French Butter with Knife for Soft Butter Ceramic Butter Crock with Waterline - Porcelain Butter Dish - Dishwasher Safe ( Blue )**NBBENG**£12.38**83 rev12mo ago](https://www.amazon.co.uk/dp/B0F1XR31X3) [**DOWAN Butter Crock French Butter Keeper Ceramic Butter Keeper with Water Line for Soft Fresh Butter No More Hard Keeper Housewarming Gift & Indoor Home Kitchen Decor**DOWAN**£16.54**1,139 rev1y ago](https://www.amazon.co.uk/dp/B0FJ29YZTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LE TAUCI Butter Crock Butter Dish with Lid Butter Container for Counter with Water Line Embossed French Butter Keeper for Spreadable Butter Suit For Housewarming - Set of 1 Arctic White Bee**LE TAUCI**£14.27**4.7★**▲ 351%**](https://www.amazon.co.uk/dp/B0F98RF2V6) [**French Butter Crock with Spreader Ceramic Butter Dish with Water Line for Fresh Spreadable Butter Reactive Glaze Blue**DOLLGIFT**£13.95**4.7★**▲ 235%**](https://www.amazon.co.uk/dp/B0GLN6114C) [**Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Café Matte Collection White**Butter Bell**£26.19**4.6★**▲ 158%**](https://www.amazon.co.uk/dp/B01BLXFM2U) [**Butter Bell - The Original Butter Bell Crock by L Tremain a Countertop French Ceramic Butter Dish Keeper for Spreadable Butter Antique Collection Sea Spray**Butter Bell**£26.48**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B004Q9U4KC) [**Kilner Glass Butter Crock | 200ml Glass Butter Keeper with Water-Seal Lid Classic French Butter Bell Style Keeps Butter Fresh & Spreadable at Room Temperature**Kilner**£11.06**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0FQPG8Y83)
**~~View all trending →~~**
## **What buyers say about butter bell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Product is well made and looks good”*
**Ease Of Use**13%
*“Amazing easy to use”*
**Advertised Vs Actual Product**10%
*“Works like a charm”*
**Value For Money**8%
*“Great value”*
**Temperature Retention**7%
*“Yes Excellent made storing butter at room temperature a breeze”*
**Cooking Experience**7%
*“this butter crock has been a lovely upgrade from a standard butter dish”*
**Design-Overall**6%
*“Love the design”*
**Color**5%
*“Excellent product and colour is perfect”*
**Efficiency**5%
*“Does the job well”*
**Size-Overall**4%
*“Perfect size”*
### **What buyers complain about **
**Size-Overall**11%
*“Size is deceiving”*
**Value For Money**9%
*“This is WAY overpriced for what it is”*
**Quality-Overall**8%
*“the build quality is very poor”*
**Functionality-Overall**7%
*“Does not work”*
**Ease Of Cleaning**6%
*“when I washed it I realised the dust was actually in the glaze so can't be cleaned off”*
**Water Resistance**5%
*“butter flops into the water”*
**Ease Of Use**5%
*“Struggling to use it”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Instructions/User Manual/Troubleshooting**5%
*“instructions for use for too clear, own interprretation required”*
**Cooking Experience**5%
*“Butter never stayed soft in my kitchen”*
### **Top return reasons **
**Size-Overall**37%
**Color**15%
**Advertised Vs Actual Product**8%
**Weight Heavy**8%
**Ease Of Use**6%
**Quality-Overall**6%
**Value For Money**3%
**Functionality-Overall**3%
**Strength**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is butter bell profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the butter bell niche?**
- 15 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in butter bell?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- **When does demand for butter bell peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the butter bell niche?**
- Listings span £8.95–£28.53; the average listing price is £14.42 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.
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