---
title: "Bush Fan — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bush-fan"
last_updated: "2026-07-31T13:00:08.317Z"
locale: en
meta:
description: "Niche score 53/100 · £21K/yr market · 89K searches/yr · £38.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £21K/yr market · 89K searches/yr · £38.28 avg price. A small market ($21K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bush Fan — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **bush fan**
**Worth a look**
Shows demand growing >1,000% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Market size 5Growth 100Conversion 8Competition 39Returns 96Price range 95Avg price 95Brand share 22Review moat 37Quality gap 77
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£38.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£20.43–£62.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,800.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£21K**
£21K/yr · 89K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, bush fan is a £21K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bush fan market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£29K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **44%**
- **Out of stock**
- **28.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**6%**
- Generic74% - Amazon Basics6% - Honeywell5% - Status3% - Pelonis3% - Russell Hobbs3% - Open — no brand owns it (4 brands, 6%)
## **Top bush fan search terms**
- **bush fan**79K/yr>1,000%0.3% conv. - **fan bush**5K/yr>1,000%0.3% conv. - **bush fans**5K/yr>1,000%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bush-fan/search-terms)
## **Top bush fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bush 16 White Pedestal Fan 3-Speed Oscillating 2 in 1 Floor & Desk Fan 7297696**Generic**£43.00**3.8★11 rev](https://www.amazon.co.uk/dp/B0FFZ98VJH) [2**Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230**Generic**£20.43**4.0★9 rev](https://www.amazon.co.uk/dp/B0FGJRWHGB) [3**Genuine Bush Black Desk Fan - 12 Inch**Generic**£39.05**0.0★0 rev](https://www.amazon.co.uk/dp/B0H7SYZ3SZ) [4**Genuine Bush White Desk Fan - 12 Inch**Generic**£42.36**5.0★2 rev](https://www.amazon.co.uk/dp/B0H8355XYW) [5**Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)**Amazon Basics**£26.14**4.1★455 rev](https://www.amazon.co.uk/dp/B0CDWF44SV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Genuine Bush White Desk Fan - 12 Inch**Generic**£42.36**2 rev2w ago](https://www.amazon.co.uk/dp/B0H8355XYW) [**Genuine Bush Black Desk Fan - 12 Inch**Generic**£39.05**0 rev3w ago](https://www.amazon.co.uk/dp/B0H7SYZ3SZ) [**Bush 16inch Grey Pedestal Fan 3-Speed Oscillating Floor Desk Fan Remote 7355569**Generic**£58.73**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H6BWLZCJ) [**Pro Breeze AirFlo Slim 43 inch Pedestal Fan - Whisper Quiet & Powerful Standing Fan Energy Efficient 9 Speeds Powerful Airflow Adjustable Height 95 Oscillation Scandi Bedroom Night Home Office**Pro Breeze**£55.87**115 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVLCKVV) [**Bush 12 3 Speed Oscillating Tilt Adjustable Desk Fan - Matt White 7419230**Generic**£20.43**9 rev1y ago](https://www.amazon.co.uk/dp/B0FGJRWHGB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Russell Hobbs 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - RHPPF1621**Russell Hobbs**£29.49**4.0★**— 6%**](https://www.amazon.co.uk/dp/B09GB66LVN) [**Bush 28inch Tower Fan Oscillating 3 Speed Cooling Floor Fan White 7355583**Generic**£46.23**5.0★**— 6%**](https://www.amazon.co.uk/dp/B0H33L8VY2) [**Genuine Bush Black Desk Fan - 12 Inch**Generic**£39.05**0.0★**— 6%**](https://www.amazon.co.uk/dp/B0H7SYZ3SZ) [**Genuine Bush White Desk Fan - 12 Inch**Generic**£42.36**5.0★**— 6%**](https://www.amazon.co.uk/dp/B0H8355XYW) [**Bush 16inch Grey Pedestal Fan 3-Speed Oscillating Floor Desk Fan Remote 7355569**Generic**£58.73**4.0★**— 6%**](https://www.amazon.co.uk/dp/B0H6BWLZCJ)
**~~View all trending →~~**
## **What buyers say about bush fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Noise Level**17%
*“Quiet and Powerful”*
**Value For Money**17%
*“Excellent price”*
**Strength**12%
*“makes it stable”*
**Quality-Overall**10%
*“Excellent product”*
**Assembly/Installation**7%
*“Assembly was easy”*
**Remote Control**3%
*“love the remote”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“Easy to store”*
**Size-Overall**2%
*“fit for purpose”*
**Design-Overall**2%
*“Nice sleek design”*
### **What buyers complain about **
**Noise Level**24%
*“Makes alot of noise”*
**Quality-Overall**10%
*“Expensive for the quality of product”*
**Strength**7%
*“not very steady”*
**Durability**7%
*“Fall apart”*
**Value For Money**6%
*“It's a bit pricey”*
**Size-Overall**6%
*“This one is a bit shorter”*
**Functionality-Overall**4%
*“also doesnt work that well”*
**Assembly/Installation**3%
*“so frustrating to assemble”*
**Ease Of Use**2%
*“difficult to turn the knob”*
**Design-Overall**1%
*“The entire structure is flimsy”*
### **Top return reasons **
**Noise Level**27%
**Defective Material/Parts**15%
**Functionality-Overall**14%
**Size-Overall**8%
**Strength**6%
**Quality-Overall**5%
**Assembly/Installation**4%
**Advertised Vs Actual Product**3%
**Mechanism Issues**2%
**Value For Money**2%
## **Common questions**
- **Is bush fan profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bush fan niche?**
- 10 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in bush fan?**
- Top complaints mined from reviews: Noise Level, Quality-Overall, Strength. The return rate is 0.9%.
- **What does it cost to enter the bush fan niche?**
- Listings span £20.43–£62.20; the average listing price is £38.28 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.
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