---
title: "Bullseye — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bullseye"
last_updated: "2026-07-31T15:32:29.016Z"
locale: en
meta:
description: "Niche score 48/100 · £22K/yr market · 89K searches/yr · £19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £22K/yr market · 89K searches/yr · £19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullseye — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **bullseye**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 20Conversion 16Competition 74Returns 95Price range 83Avg price 85Brand share 79Review moat 65Quality gap 27
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£3.30–£79.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****912.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£22K**
£22K/yr · 89K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bullseye is a £22K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullseye market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£48K–£57K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,204**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**36%**
- Sporting Profiles15% - University Games12% - Disney Store12% - Darts Corner9% - Mattel8% - UKToyworld8%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -11.0% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bullseye/trend)
## **Top bullseye search terms**
- **bullseye**47K/yr+27.2%1.7% conv. - **bullseye bully**20K/yr-46.2%2.5% conv. - **bullseye darts**7K/yr-48.1%2.5% conv. - **bully bullseye**4K/yr-34.9%3.5% conv. - **bullseye merchandise**11K/yr-69.8%1.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bullseye/search-terms)
## **Top bullseye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6606%£1K9%£2K12%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bullseye TV Show Dart Thrower Player Official Bully Lets Play Darts Button Up Striped Shirt (as8 Alpha xx_l Regular Regular XXL) Red and White**Sporting Profiles**£28.00**4.3★50 rev](https://www.amazon.co.uk/dp/B0B2PPZHXT) [2**Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+**Disney Store**£31.11**4.4★2,772 rev](https://www.amazon.co.uk/dp/B0DLH41H9Z) [3**Bullseye 12 inch Darts Plush Cow Bully the Cow Dart Mascot**UKToyworld**£14.48**4.8★54 rev](https://www.amazon.co.uk/dp/B0DX2737B7) [4**Bullyland BUL-12763 Bullseye**Bullyland**£8.40**3.2★941 rev](https://www.amazon.co.uk/dp/B003RGYZZU) [5**University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue**University Games**£8.25**4.5★41 rev](https://www.amazon.co.uk/dp/B0DVCBDS6B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy**Mattel**£24.43**49 rev3mo ago](https://www.amazon.co.uk/dp/B0FK1FV493) [**Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC**Mattel**£45.95**18 rev3mo ago](https://www.amazon.co.uk/dp/B0FK1S7YDD) [**Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye**Mattel**£16.23**669 rev3mo ago](https://www.amazon.co.uk/dp/B0FK11STJK) [**Bullseye Stainless Steel Metal Drinking Tankard and Darts Gift Set**Posh Paws**£15.30**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GNNKSP96) [**Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue**Disney**£9.77**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXXV8GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Disney and Pixar Toy Story 5 LilPartner Bullseye Horse Toy**Mattel**£24.43**4.9★**▲ 550%**](https://www.amazon.co.uk/dp/B0FK1FV493) [**Disney Simba official Toy Story 5 Bullseye 25cm plush cuddly soft toy kids gift birthday Christmas**Disney**£13.33**0.0★**▲ 545%**](https://www.amazon.co.uk/dp/B0H4GNN4RP) [**Mattel Disney and Pixar Toy Story 4 Woody & Bullseye**Mattel**£22.56**4.7★**▲ 545%**](https://www.amazon.co.uk/dp/B07NC732ZW) [**Mattel Disney and Pixar Toy Story 5 Giddy-Up Bullseye RC**Mattel**£45.95**4.6★**▲ 541%**](https://www.amazon.co.uk/dp/B0FK1S7YDD) [**Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue**Disney**£9.77**4.6★**▲ 541%**](https://www.amazon.co.uk/dp/B0GMXXV8GW)
**~~View all trending →~~**
## **What buyers say about bullseye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Great little toy”*
**Quality-Overall**26%
*“A very well made case”*
**Gifting Purpose**12%
*“This is a gift”*
**Value For Money**10%
*“worth the money”*
**Advertised Vs Actual Product**4%
*“Is as is advertised”*
**Sharpness**3%
*“Sharp”*
**Alcohol Flavor**3%
*“Nice glass and the beer was surprisingly drinkable too, would recommend”*
**Weight Heavy**1%
*“But no there heavier than 100 micron”*
**Weight Light**1%
*“Decent weight so bought some other shafts off here”*
**Ease Of Use**1%
*“Easy to hold”*
### **What buyers complain about **
**Size-Overall**52%
*“it is very large”*
**Value For Money**11%
*“could be a little cheaper”*
**Durability**11%
*“Shaft all broke within a week”*
**Quality-Overall**4%
*“disappointing as the item is not cheap”*
**Advertised Vs Actual Product**2%
*“the images are very misleading”*
**Charging**1%
*“Sadly, he's not rechargeable”*
### **Top return reasons **
**Size-Overall**67%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Quality-Overall**4%
**Gifting Purpose**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Durability**1%
**Weight Heavy**1%
## **Common questions**
- **Is bullseye profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 36 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bullseye niche?**
- 19 brands and 117 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in bullseye?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.0%.
- **When does demand for bullseye peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the bullseye niche?**
- Listings span £3.30–£79.70; the average listing price is £19.08 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.
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