---
title: "Bullseye Game — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bullseye-game"
last_updated: "2026-07-31T14:40:30.409Z"
locale: en
meta:
description: "Niche score 30/100 · £15K/yr market · 37K searches/yr · £15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £15K/yr market · 37K searches/yr · £15.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullseye Game — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **bullseye game**
**Skip it**
Soft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 33Competition 0Returns 93Price range 42Avg price 77Brand share 0Review moat 98Quality gap 58
**Review moat**
**Incredible****43.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£8.25–£19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£15K**
£15K/yr · 37K searches
**Growth**
**Bad****-54.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bullseye game is a £15K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullseye game market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **£39K–£47K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#455**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- University Games87% - Generic13%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -54.2% search growth over the last 90 days.
5K3KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/bullseye-game/trend)
## **Top bullseye game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£2K30%£5K45%£7K60%£9K10100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players**University Games**£18.99**4.4★59 rev](https://www.amazon.co.uk/dp/B0DV9ZYWT5) [2**University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue**University Games**£8.25**4.5★41 rev](https://www.amazon.co.uk/dp/B0DVCBDS6B) [3**Darts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.**Generic**£19.84**4.3★30 rev](https://www.amazon.co.uk/dp/B0DMMW12HK)
### **Newest**
by launch date
[**University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue**University Games**£8.25**41 rev1y ago](https://www.amazon.co.uk/dp/B0DVCBDS6B) [**Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players**University Games**£18.99**59 rev1y ago](https://www.amazon.co.uk/dp/B0DV9ZYWT5) [**Darts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.**Generic**£19.84**30 rev1y ago](https://www.amazon.co.uk/dp/B0DMMW12HK)
### **Trending**
90-day click momentum
[**Darts Quiz Party Kit - Classic 80s quiz with Printed Dartboard Overlays & Trivia book.**Generic**£19.84**4.3★**▲ 51%**](https://www.amazon.co.uk/dp/B0DMMW12HK) [**University Games Bullseye Show Mini Game with Dice Darts 2-4 Players Age 8+ Blue**University Games**£8.25**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0DVCBDS6B) [**Bullseye Board Game TV Show Quiz with Magnetic Darts Ages 8+ 2-8 Players**University Games**£18.99**4.4★**▼ 17%**](https://www.amazon.co.uk/dp/B0DV9ZYWT5)
## **What buyers say about bullseye game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**70%
*“Great game, retro family fun”*
**Quality-Overall**30%
*“Good price and quality product”*
### **Top return reasons **
**Adhesion/Stickiness**25%
**Advertised Vs Actual Product**19%
**Size-Overall**13%
**Magnetic Strength/Adsorption**13%
**Functionality-Overall**13%
**Quality-Overall**13%
**Ease Of Use**6%
## **Common questions**
- **Is bullseye game profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 3 tracked products. 90-day search growth is -54.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the bullseye game niche?**
- 2 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the bullseye game niche?**
- Listings span £8.25–£19.84; the average listing price is £15.69 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.
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