---
title: "Buddleia Plant — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/buddleia-plant"
last_updated: "2026-07-31T20:42:34.665Z"
locale: en
meta:
description: "Niche score 55/100 · £17K/yr market · 45K searches/yr · £11.01 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £17K/yr market · 45K searches/yr · £11.01 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Buddleia Plant — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **buddleia plant**
**Worth a look**
Shows low returns (0.0%), but a small market ($17K/yr) keeps it on the watch list.
Market size 4Growth 56Conversion 44Competition 77Returns 100Price range 46Avg price 42Brand share 20Review moat 85Quality gap 97
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****302.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£3.15–£24.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£17K**
£17K/yr · 45K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, buddleia plant is a £17K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buddleia plant market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£22K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **9%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 88%
**Open market**
**6%**
- GardenersDream47% - Carbeth Plants29% - Thompson & Morgan11% - YouGarden3% - BNSOIDE2% - GreenBrokers2% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — +30.4% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/buddleia-plant/trend)
## **Top buddleia plant search terms**
- **buddleia plant**22K/yr+55.7%3.7% conv. - **butterfly bush**5K/yr+24.7%2.9% conv. - **buddleia**6K/yr+48.9%2.7% conv. - **dwarf buddleia**4K/yr+59.0%2.1% conv. - **butterfly plant**6K/yr-40.1%1.1% conv. - **buddleia bush**1K/yr+64.7%2.4% conv. - **buddleia plants**663/yr-24.3%3.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/buddleia-plant/search-terms)
## **Top buddleia plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6938%£1K12%£2K16%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carbeth Plants Buddleia Davidii Tricolour in 2L Pot - Butterfly Bush**Carbeth Plants**£14.96**4.1★405 rev](https://www.amazon.co.uk/dp/B0BG8JCLG4) [2**GardenersDream Buddleia Davidii Black Knight Butterfly Bush - Outdoor Garden Ready Plant - Summer Flowering Shrub for Gardens and Patios - Fast Growing Deciduous Hardy Shrub (9cm Pot 20-30cm)**GardenersDream**£8.64**4.1★231 rev](https://www.amazon.co.uk/dp/B07QK83PH6) [3**GardenersDream Buddleia Davidii Sugar Plum Butterfly Bush - Outdoor Garden Ready Plant in Pot - Outdoor Flowering Shrub for Gardens and Patios - Deciduous Hardy Shrub (15-30 cm incl. 9 cm Pot)**GardenersDream**£8.90**3.9★275 rev](https://www.amazon.co.uk/dp/B00V6Y8AZQ) [4**1 X BUDDLEIA Tricolour Butterfly Bush Mixed Colours Healthy Garden Plant in Pot**GardenersDream**£13.37**4.1★4,772 rev](https://www.amazon.co.uk/dp/B09KM1QVZT) [5**GardenersDream Buddleia Davidii Empire Blue Fragrant Butterfly Bush Shrub - Outdoor Garden Ready Buddleia Plants - Hardy Flowering Shrub for Borders Beds and Patios (9cm Pot 20-30cm)**GardenersDream**£8.70**4.1★192 rev](https://www.amazon.co.uk/dp/B07QKWRD1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perennial Hosta Bulb Midnight Butterfly Flower Herb Hosta Rhizome Shade-Tolerant Low-Maintenance Ideal Garden Excellent Display -4 Bulbs-E**BNSOIDE**£7.10**17 rev5mo ago](https://www.amazon.co.uk/dp/B0GM4VH8RV) [**Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios**Simply Garden**£3.15**96 rev7mo ago](https://www.amazon.co.uk/dp/B0G64QF5H9) [**Carbeth Plants Buddleia Flower Power Plant 1 x 2L Pot**Carbeth Plants**£13.29**8 rev1y ago](https://www.amazon.co.uk/dp/B0F6D43B7Y) [**GardenersDream Buddleia Flower Power Butterfly Bush Plant - Outdoor Garden Ready Hardy Evergreen Shrub - Flowering Shrub for Gardens Borders and Patios (9cm Pot 15-30cm)**GardenersDream**£8.94**624 rev1y ago](https://www.amazon.co.uk/dp/B0DXL363Q9) [**50 Butterfly Perennial Summer Bulb Collection | Mixed Bulb Varieties | Eco Packaging | Plant Now Ready to Bloom in Summer**GreenBrokers**£10.90**1,683 rev1y ago](https://www.amazon.co.uk/dp/B0DS2SVT14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios**Simply Garden**£3.15**3.7★**▲ 110%**](https://www.amazon.co.uk/dp/B0G64QF5H9) [**Buddleia Berries & Cream - Butterfly Bush | Hardy Flowering Garden Shrub in Pot**GardenersDream**£9.00**4.1★**▲ 69%**](https://www.amazon.co.uk/dp/B091FDXRCS) [**Perennial Hosta Bulb Midnight Butterfly Flower Herb Hosta Rhizome Shade-Tolerant Low-Maintenance Ideal Garden Excellent Display -4 Bulbs-E**BNSOIDE**£7.10**3.3★**▲ 65%**](https://www.amazon.co.uk/dp/B0GM4VH8RV) [**GardenersDream Buddleia Davidii Empire Blue Fragrant Butterfly Bush Shrub - Outdoor Garden Ready Buddleia Plants - Hardy Flowering Shrub for Borders Beds and Patios (9cm Pot 20-30cm)**GardenersDream**£8.70**4.1★**▲ 64%**](https://www.amazon.co.uk/dp/B07QKWRD1R) [**GardenersDream Buddleia Davidii Sugar Plum Butterfly Bush - Outdoor Garden Ready Plant in Pot - Outdoor Flowering Shrub for Gardens and Patios - Deciduous Hardy Shrub (15-30 cm incl. 9 cm Pot)**GardenersDream**£8.90**3.9★**▲ 63%**](https://www.amazon.co.uk/dp/B00V6Y8AZQ)
**~~View all trending →~~**
## **What buyers say about buddleia plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**63%
*“Exciting quick growth”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**8%
*“Arrived quickly and a good price”*
**Size-Overall**5%
*“Good size”*
**Color**3%
*“Very beautiful colour”*
**Instructions/User Manual/Troubleshooting**2%
*“came with care instructions”*
**Advertised Vs Actual Product**2%
*“As promised”*
**Strength**2%
*“Sturdy and strong”*
**Gifting Purpose**1%
*“Fathers day surprise”*
**Moist/Dry**1%
*“Soil was moist”*
### **What buyers complain about **
**Plant Growth**37%
*“None have grown”*
**Size-Overall**23%
*“Box huge whole in side”*
**Value For Money**12%
*“Expected better for the price £18.99each”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Quality-Overall**5%
*“Rubbish”*
**Moist/Dry**4%
*“dry”*
**Durability**3%
*“Dead in couple of weeks”*
**Color**2%
*“has only pinky colour flowers at moment”*
**Cutting/Trimming**1%
*“The cutting just wasnt what Id expected”*
**Pest/Insect Control**1%
*“Clearly has either a disease or pests/aphids”*
### **Top return reasons **
**Plant Growth**43%
**Moist/Dry**12%
**Advertised Vs Actual Product**11%
**Quality-Overall**8%
**Defective Material/Parts**8%
**Size-Overall**6%
**Contamination**3%
**Functionality-Overall**3%
**Color**3%
**Rusts/Corrodes**2%
## **Common questions**
- **Is buddleia plant profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the buddleia plant niche?**
- 12 brands and 14 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in buddleia plant?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for buddleia plant peak?**
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the buddleia plant niche?**
- Listings span £3.15–£24.95; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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