---
title: "Brush Pens — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/brush-pens"
last_updated: "2026-07-31T13:41:44.867Z"
locale: en
meta:
description: "Niche score 44/100 · £56K/yr market · 114K searches/yr · £10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £56K/yr market · 114K searches/yr · £10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brush Pens — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **brush pens**
**Skip it**
Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 9Conversion 57Competition 64Returns 97Price range 27Avg price 35Brand share 76Review moat 37Quality gap 35
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,760.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.61–£18.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 114K searches
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, brush pens is a £56K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brush pens market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**36%**
- Artecho21% - STAEDTLER13% - HYNEXLK13% - LENTPER7% - Ohuhu6% - STATIONERY ISLAND5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/brush-pens/trend)
## **Top brush pens search terms**
- **brush pens**84K/yr-30.7%3.0% conv. - **brush tip pens**8K/yr-21.1%2.7% conv. - **dual tip brush pens**11K/yr-56.4%3.3% conv. - **double ended pens**7K/yr-23.2%1.7% conv. - **dual brush pens**3K/yr-26.2%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/brush-pens/search-terms)
## **Top brush pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching**HYNEXLK**£10.98**4.6★258 rev](https://www.amazon.co.uk/dp/B0F6PL1CGF) [2**STAEDTLER 3001 TB18 Double Ended Watercolour Brush Pens Assorted Colour Pack of 18**STAEDTLER**£6.86**4.6★4,985 rev](https://www.amazon.co.uk/dp/B077MYFX8L) [3**Artecho 24 Dual Tip Brush PensColouring Pens brush pens for AdultColouring BooksCalligraphyDrawingSketching nylon tip for ArtistsBeginners**Artecho**£5.82**4.5★1,764 rev](https://www.amazon.co.uk/dp/B0C6QPFX2W) [4**Artecho 72 Dual Tip Brush Pens with bag Felt tip pens for adult colouring books Colouring Pens for Adults Calligraphy Drawing Sketching Nylon tip for Artists Beginners**Artecho**£11.56**4.5★2,473 rev](https://www.amazon.co.uk/dp/B0CXPPHMQ2) [5**LENTPER Dual Brush Marker Pens 108 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing Scrapbooking Journaling DIY Projects and School Supplies**LENTPER**£16.07**4.5★1,310 rev](https://www.amazon.co.uk/dp/B0CB8Y6WHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling**Vozuna**£6.14**1,589 rev3mo ago](https://www.amazon.co.uk/dp/B0GY7RB9VW) [**120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers**Brled**£18.85**62 rev8mo ago](https://www.amazon.co.uk/dp/B0FPR59QLQ) [**HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching**HYNEXLK**£10.98**258 rev1y ago](https://www.amazon.co.uk/dp/B0F6PL1CGF) [**Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts**Artecho**£6.44**2,031 rev1y ago](https://www.amazon.co.uk/dp/B0D8P3VZ3L) [**Jnyan Dual Brush Marker Pens 24 Colors Fine & Brush Tip for Adults and Kids Felt Tip for Coloring Drawing DIY Projects Journaling Scrapbooking and School Supplies**Jnyan**£5.67**1,815 rev1y ago](https://www.amazon.co.uk/dp/B0DCZ7PYCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vozuna 24 Colouring Pens for Adults Dual Tip Brush Pens with Brush & Fine Tip Coloured Pens for Adult Colouring Books Hand Lettering Calligraphy & Journaling**Vozuna**£6.14**4.7★**▲ 614%**](https://www.amazon.co.uk/dp/B0GY7RB9VW) [**120 Colours Numbered Dual Tip Brush Pens with Free App Colouring Markers**Brled**£18.85**4.5★**▲ 502%**](https://www.amazon.co.uk/dp/B0FPR59QLQ) [**Artecho Acrylic Paint Pens 24 Colors Dual Tip Acrylic Paint Markers with Brush Tip and Fine Tip for Rock Painting Glass Paper Wood Egg Canvas Ceramic Fabric leather DIY Crafts**Artecho**£6.44**4.7★**▲ 388%**](https://www.amazon.co.uk/dp/B0D8P3VZ3L) [**Vozuna 120 Colouring Pens Fineliner Brush Marker Pens Fine and Brush Felt Fine Tip Pens with a Black Case for Calligraphy Drawing Sketching Colouring**Vozuna**£14.74**4.7★**▲ 120%**](https://www.amazon.co.uk/dp/B08XYVSF8X) [**Faber-Castell Brush Pen Set - Black Edition Cardboard Box of 20**Faber-Castell**£11.24**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0BZ4TDJVG)
**~~View all trending →~~**
## **What buyers say about brush pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“The colours are vibrant”*
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**13%
*“Great deal”*
**Pen/Pencil Quality**12%
*“Good quality pens”*
**Nib/Tip Quality**5%
*“Superb value dual-tip pens – vibrant”*
**Ease Of Use**4%
*“Easy to use”*
**Drawing Experience**2%
*“Bought for my Granddaughter who enjoys drawing”*
**Advertised Vs Actual Product**2%
*“As described”*
**Efficiency**2%
*“Work well”*
**Fun/Entertainment Experience**1%
*“My daughter has been enjoying them every day”*
### **What buyers complain about **
**Color**15%
*“Not good to colour with”*
**Quality-Overall**12%
*“Poor Quality”*
**Moist/Dry**7%
*“they dried up”*
**Nib/Tip Quality**7%
*“received the wrong ones fine tip”*
**Functionality-Overall**5%
*“Didnt work”*
**Durability**4%
*“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”*
**Dry/Empty Ink**4%
*“Pens are dry”*
**Leak-Proof**4%
*“not leak proof”*
**Paper Quality**3%
*“They can bleed through thin paper”*
**Drying Time**3%
*“they dry out pretty fast only had these for about a month and half and I now need to buy new ones”*
### **Top return reasons **
**Color**16%
**Functionality-Overall**10%
**Quality-Overall**10%
**Dry/Empty Ink**8%
**Advertised Vs Actual Product**5%
**Paper Quality**5%
**Display Colors**4%
**Ink Refill**4%
**Moist/Dry**3%
**Material Quality**3%
## **Common questions**
- **Is brush pens profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the brush pens niche?**
- 23 brands and 65 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in brush pens?**
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 0.6%.
- **When does demand for brush pens peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the brush pens niche?**
- Listings span £4.61–£18.85; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 2,761 reviews — the moat a new listing must climb.
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