---
title: "Search terms — brown tags - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/brown-tags/search-terms"
last_updated: "2026-07-31T23:25:07.977Z"
locale: en
meta:
  description: "Niche score 44/100 · £84K/yr market · 100K searches/yr · £4.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £84K/yr market · 100K searches/yr · £4.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — brown tags - Flapen"
---

# **brown tags**

**Skip it**

Prices mostly outside the sweet spot ($2.24–$15.03) — this niche doesn't clear our bar today.

Market size 21Growth 21Conversion 99Competition 36Returns 99Price range 0Avg price 13Brand share 57Review moat 63Quality gap 28

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****965.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£84K**

£84K/yr · 100K searches

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.77**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.24–£15.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100