---
title: "Search terms — brown card - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/brown-card/search-terms"
last_updated: "2026-07-31T18:50:29.973Z"
locale: en
meta:
  description: "Niche score 42/100 · £45K/yr market · 51K searches/yr · £6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £45K/yr market · 51K searches/yr · £6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — brown card - Flapen"
---

# **brown card**

**Skip it**

Prices mostly outside the sweet spot ($2.16–$14.01) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 95Competition 41Returns 96Price range 0Avg price 19Brand share 44Review moat 78Quality gap 38

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****438.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.89**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£45K**

£45K/yr · 51K searches

**Price range**

**Bad****£2.16–£14.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")