---
title: "Search terms — brita water filter cartridges - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/brita-water-filter-cartridges/search-terms"
last_updated: "2026-07-31T16:00:38.200Z"
locale: en
meta:
  description: "Niche score 59/100 · £6.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £6.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — brita water filter cartridges - Flapen"
---

# **brita water filter cartridges**

**Worth a look**

Shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 24Conversion 95Competition 45Returns 97Price range 79Avg price 80Brand share 21Review moat 21Quality gap 38

**Market size**

**Incredible****£6.4M**

£6.4M/yr · 3.1M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.62–£36.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****11,152.95**

avg incumbent reviews — the moat a new listing must climb