---
title: "Brita Water Filter Cartridges — £6.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/brita-water-filter-cartridges"
last_updated: "2026-07-31T15:38:19.441Z"
locale: en
meta:
description: "Niche score 59/100 · £6.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £6.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brita Water Filter Cartridges — £6.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **brita water filter cartridges**
**Worth a look**
Shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 24Conversion 95Competition 45Returns 97Price range 79Avg price 80Brand share 21Review moat 21Quality gap 38
**Market size**
**Incredible****£6.4M**
£6.4M/yr · 3.1M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.62–£36.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****11,152.95**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, brita water filter cartridges is a £6.4M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brita water filter cartridges market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£5.0M–£6.7M**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**6%**
- BRITA63% - Waterdrop9% - BTRSOLUS8% - Amazon Basics6% - EVERSPRING5% - Watus3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/brita-water-filter-cartridges/trend)
## **Top brita water filter cartridges search terms**
- **brita water filter cartridges**1.2M/yr-5.5%13.3% conv. - **brita water filter**358K/yr+4.8%7.1% conv. - **brita**299K/yr+7.5%3.3% conv. - **water filter cartridges**260K/yr-2.4%4.9% conv. - **brita filter**178K/yr-0.6%9.3% conv. - **brita maxtra pro filter cartridge**76K/yr+62.5%14.7% conv. - **water filters**93K/yr+5.5%3.7% conv. - **brita maxtra pro**105K/yr-33.6%10.4% conv. - **brita filters**68K/yr-4.5%13.2% conv. - **brita filter cartridge**61K/yr+9.7%12.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/brita-water-filter-cartridges/search-terms)
## **Top brita water filter cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£640K20%£1.3M30%£1.9M40%£2.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 6 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste**BRITA**£19.79**4.7★24,065 rev](https://www.amazon.co.uk/dp/B0BSXDVQG7) [2**BRITA MAXTRA PRO Limescale Expert Water Filter Cartridge 6 Pack (NEW) - Original BRITA refill for ultimate appliance protection reducing impurities chlorine and metals (Package may vary)**BRITA**£20.39**4.7★8,197 rev](https://www.amazon.co.uk/dp/B0C9JRN5T4) [3**BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 4 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste**BRITA**£13.98**4.7★24,065 rev](https://www.amazon.co.uk/dp/B0BSXDL388) [4**6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water**BTRSOLUS**£12.37**4.5★263 rev](https://www.amazon.co.uk/dp/B0G4LWBVZ2) [5**Amazon Basics Water Filter Cartridges fits and compatible with all BRITA jugs incl PerfectFit 3 Count (Pack of 1)**Amazon Basics**£9.62**4.5★16,236 rev](https://www.amazon.co.uk/dp/B084H8QL1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water**BTRSOLUS**£12.37**263 rev7mo ago](https://www.amazon.co.uk/dp/B0G4LWBVZ2) [**Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste**Tikstoy**£10.82**416 rev12mo ago](https://www.amazon.co.uk/dp/B0FK4T998F) [**Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS**Mutital**£10.38**2,226 rev1y ago](https://www.amazon.co.uk/dp/B0DL56RC9Q) [**BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 3 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste**BRITA**£11.54**3,761 rev2y ago](https://www.amazon.co.uk/dp/B0CLV6FQBN) [**BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device**BRITA**£36.73**1,255 rev2y ago](https://www.amazon.co.uk/dp/B0CZDYH9V5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6-Pack Brita Universal Filter Cartridges Replacement for All Brita Filter Jugs Long-Lasting Performance & Safety: Reduces Limescale Chlorine Lead Copper for Appliance Care and Healthier Water**BTRSOLUS**£12.37**4.5★**▲ 197%**](https://www.amazon.co.uk/dp/B0G4LWBVZ2) [**BRITA MAXTRA PRO Extra Limescale Protection Filter Cartridge Pack of 12 (Year Pack) - Replacement Water Filters for All BRITA Jugs - Limescale Reduction & Ultimate Device**BRITA**£36.73**4.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0CZDYH9V5) [**Watus Water Filter Cartridges for Brita Water Filter Cartridges Brita Maxtra Pro Maxtra Plus Reduces Lead Chlorine Heavy Metals and Limescale in Water (6 Pack)**Watus**£12.43**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0BW8R4Q59) [**Tikstoy Water Filter Cartridges 6 PCS Water Filters Compatible with Brita Kettle MarellaJug Maxtra+Plus Maxtra Pro All-in-1 Reduces Chlorine Water Filter ByTikstoy Better Taste**Tikstoy**£10.82**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B0FK4T998F) [**BRITA MAXTRA PRO Pure Performance Water Filter Cartridge - 12 Pack - Original BRITA Refill reducing impurities Chlorine PFAS pesticides and limescale for tap Water with Better Taste**BRITA**£35.46**4.7★**▲ 58%**](https://www.amazon.co.uk/dp/B0BSXFFCXQ)
**~~View all trending →~~**
## **What buyers say about brita water filter cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Deal”*
**Filtration**19%
*“Excellent filter”*
**Quality-Overall**18%
*“Great quality, reliable performance, and Im very happy with it”*
**Advertised Vs Actual Product**11%
*“Works as advertised”*
**Size-Overall**9%
*“Fit perfect”*
**Ease Of Use**3%
*“Convenient pack”*
**Water Resistance**2%
*“Very nice and cleans water exceptionally well”*
**Efficiency**2%
*“Work very well”*
**Compatibility-Overall**1%
*“Filter cartridges, Happy with the, product, compatible with my asda water jug”*
**Assembly/Installation**1%
*“Easy to assemble”*
### **What buyers complain about **
**Filtration**25%
*“Horrible filter”*
**Value For Money**14%
*“these weren't exactly cheap”*
**Compatibility-Overall**9%
*“Not really compatible- needs blue adapter”*
**Quality-Overall**8%
*“Bad quality”*
**Size-Overall**7%
*“Tight fit not impressed”*
**Functionality-Overall**5%
*“Doesn't work”*
**Leak-Proof**4%
*“Leakage inside”*
**Durability**3%
*“Broke after 1 year”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions useless”*
**Advertised Vs Actual Product**2%
*“Incorrect description”*
### **Top return reasons **
**Size-Overall**34%
**Compatibility-Overall**22%
**Filtration**20%
**Functionality-Overall**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**3%
**Water Resistance**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Quality-Overall**1%
## **Common questions**
- **Is brita water filter cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £6.4M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the brita water filter cartridges niche?**
- 9 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in brita water filter cartridges?**
- Top complaints mined from reviews: Filtration, Value For Money, Compatibility-Overall. The return rate is 0.5%.
- **When does demand for brita water filter cartridges peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the brita water filter cartridges niche?**
- Listings span £9.62–£36.73; the average listing price is £16.81 (sweet spot $15–$100). The average incumbent carries 11,153 reviews — the moat a new listing must climb.
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