---
title: "Breville Toaster — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/breville-toaster"
last_updated: "2026-07-31T13:00:13.055Z"
locale: en
meta:
description: "Niche score 44/100 · £61K/yr market · 61K searches/yr · £29.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £61K/yr market · 61K searches/yr · £29.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Breville Toaster — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **breville toaster**
**Skip it**
Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 10Conversion 42Competition 59Returns 50Price range 95Avg price 95Brand share 21Review moat 36Quality gap 82
**Avg price**
**Incredible****£29.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.54–£49.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,896.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£61K**
£61K/yr · 61K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breville toaster is a £61K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breville toaster market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£60K–£74K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**7%**
- Breville58% - Russell Hobbs20% - Morphy Richards9% - BELLA3% - Aigostar2% - Tefal2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/breville-toaster/trend)
## **Top breville toaster search terms**
- **breville 4 slice toaster**20K/yr-39.6%3.6% conv. - **breville toaster 4 slice**18K/yr-33.5%3.7% conv. - **stainless steel toaster 4 slice**9K/yr-3.1%2.7% conv. - **stainless steel toaster 2 slice**6K/yr-13.4%2.4% conv. - **silver toaster 4 slice**5K/yr-11.2%2.6% conv. - **procook toaster**3K/yr-49.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/breville-toaster/search-terms)
## **Top breville toaster products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)**Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome \[VTR028\]**Breville**£31.69**4.4★1,017 rev](https://www.amazon.co.uk/dp/B0D2J1M9W4) [2![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome [VTT786]](https://m.media-amazon.com/images/I/41i-aemtxJL.jpg)**Breville Curve 4 Slice Toaster with High Lift & Wide Slots | Black & Chrome \[VTT786\]**Breville**£30.08**4.0★3,842 rev](https://www.amazon.co.uk/dp/B01HHR1PRU) [3**Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578**Breville**£30.80**4.0★3,842 rev](https://www.amazon.co.uk/dp/B097QV5HRC) [4![Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome [VTT911]](https://m.media-amazon.com/images/I/41z1PC9tkQL.jpg)**Breville Curve 4 Slice Toaster with High Lift & Wide Slots | White & Chrome \[VTT911\]**Breville**£30.69**4.0★3,842 rev](https://www.amazon.co.uk/dp/B074SYNXD6) [5![Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel [VTR023]](https://m.media-amazon.com/images/I/51tVAxyoIfL.jpg)**Breville Edge Silver 4-Slice Toaster with Extra Long Slots and High-Lift | Brushed Stainless Steel \[VTR023\]**Breville**£49.72**3.6★413 rev](https://www.amazon.co.uk/dp/B0C64PMSKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swan ST19029SS Retro 4 Slice Toaster with 7 Browning Levels Removable Crumb Trays Defrost Reheat and Cancel Functions Hidden Cord Storage Non-Slip Feet 1860W Stainless Steel**Swan**£42.39**188 rev1y ago](https://www.amazon.co.uk/dp/B0FDGK9ZLK) [**WeeKett Long Slot 4 Slice Toaster 1250-1450 Watt Silver Stainless Steel Bread Toaster with Extra Wide Slots for Artisan Bread Crumpets & Bagels Adjustable Browning Defrost & Reheat Functions**WEEKETT**£23.90**463 rev1y ago](https://www.amazon.co.uk/dp/B0FBS6N3L1) [![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome [VTR028]](https://m.media-amazon.com/images/I/41qWX5+t4bL.jpg)**Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Cream & Silver Chrome \[VTR028\]**Breville**£31.69**1,017 rev2y ago](https://www.amazon.co.uk/dp/B0D2J1M9W4) [![Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome [VTR027]](https://m.media-amazon.com/images/I/415KgoO9TtL.jpg)**Breville Zen 4 Slice Toaster with High Lift & Wide Slots | Grey & Silver Chrome \[VTR027\]**Breville**£32.38**1,017 rev2y ago](https://www.amazon.co.uk/dp/B0D2HY7L85) [**Morphy Richards Motive 4 Slice Toaster Browning Controls Reheat Cancel and Defrost Settings Bread Lever Removable Crumb Tray Electromagnet Cover 1600W Brushed Steel 242800**Morphy Richards**£32.01**813 rev2y ago](https://www.amazon.co.uk/dp/B0CK2MDLWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphy Richards Venture Retro 4 Slice Toaster Radio Dial Variable Browning Control Width Slots Removable Crumb Tray 1900W Polished and Nickel 240333**Morphy Richards**£24.91**4.3★**▲ 259%**](https://www.amazon.co.uk/dp/B0BTMVSZ2G) [**Haden Stoke Toaster 2 Slice - Brushed Stainless Steel Toaster - Adjustable Browning Control - Cancel/Defrost/Reheat Functions - Removable Crumb Tray - 750W**HADEN**£17.54**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B07YNSNSBB) [**Breville VTR013 Curve 4 Slice Toaster - Grey Chrome 700066578**Breville**£30.80**4.0★**▲ 87%**](https://www.amazon.co.uk/dp/B097QV5HRC) [**BELLA 4 Slice Toaster with Auto Shut Off - Extra Wide Slots and Removable Drop-Down Crumb Tray with Cancel and Reheat Function - For Texas Toast Large Bread & Bagel Stainless Steel**BELLA**£20.56**3.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0BCZCDBXR) [**Russell Hobbs 18790 Futura 4-Slice Toaster 1500 W Stainless Steel Silver Four Slice**Russell Hobbs**£27.13**4.2★**▲ 59%**](https://www.amazon.co.uk/dp/B008H4539E)
**~~View all trending →~~**
## **What buyers say about breville toaster**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Toasting**56%
*“Excellent Toaster”*
**Quality-Overall**9%
*“Quality item well made”*
**Value For Money**6%
*“Worth it”*
**Design-Overall**3%
*“Good 👍🏻 simple and sleek”*
**Advertised Vs Actual Product**2%
*“Just what we needed”*
**Ease Of Use**2%
*“Ease of Use”*
**Ease Of Cleaning**2%
*“cleans up well”*
**Size-Overall**2%
*“I liked the fact the size is good”*
**Cooking Experience**1%
*“does a decent job with toast”*
**Efficiency**1%
*“Efficient”*
### **What buyers complain about **
**Toasting**31%
*“will only toast one side of the bread”*
**Durability**22%
*“Broke after a month”*
**Quality-Overall**9%
*“Cheap garbage”*
**Size-Overall**4%
*“cable is a bit shorter than I like”*
**Functionality-Overall**3%
*“Doesnt work well”*
**Cooking Experience**3%
*“Uneven toasting”*
**Value For Money**3%
*“Very disappointing performance given the price”*
**Heating**2%
*“Probably a thermal cut out fault developing”*
**Flammable**2%
*“a fire risk”*
**Advertised Vs Actual Product**1%
*“Not described correctly”*
### **Top return reasons **
**Toasting**47%
**Functionality-Overall**15%
**Size-Overall**9%
**Color**4%
**Heating**3%
**Mechanism Issues**3%
**Quality-Overall**2%
**Product Condition**2%
**Durability**2%
**Flammable**1%
## **Common questions**
- **Is breville toaster profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 30 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the breville toaster niche?**
- 12 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in breville toaster?**
- Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 3.0%.
- **When does demand for breville toaster peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the breville toaster niche?**
- Listings span £17.54–£49.72; the average listing price is £29.76 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.
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