---
title: "Bluey Colouring Book — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/bluey-colouring-book"
last_updated: "2026-07-31T16:38:46.880Z"
locale: en
meta:
description: "Niche score 33/100 · £43K/yr market · 50K searches/yr · £8.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £43K/yr market · 50K searches/yr · £8.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Colouring Book — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluey colouring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 90Competition 13Returns 99Price range 0Avg price 23Brand share 0Review moat 61Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,054**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.14**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£43K**
£43K/yr · 50K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.97–£14.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey colouring book is a £43K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey colouring book market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£49K–£65K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- CRAYOLA72% - Booghe12% - Anila's9% - Blueprint Collections3% - Bluey3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -14.2% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/bluey-colouring-book/trend)
## **Top bluey colouring book search terms**
- **bluey colouring book**36K/yr-14.5%12.1% conv. - **bluey colouring**10K/yr-9.6%6.1% conv. - **bluey colouring set**5K/yr-23.3%5.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/bluey-colouring-book/search-terms)
## **Top bluey colouring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£7K30%£13K45%£20K60%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+**CRAYOLA**£2.97**4.6★1,105 rev](https://www.amazon.co.uk/dp/B0CVNHTH17) [2**Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus**Booghe**£5.03**4.4★161 rev](https://www.amazon.co.uk/dp/1788245229) [3**CRAYOLA Color Wonder - Bluey Colouring Mess-Free Book (Includes 18 Colouring Pages & 5 Magic Color Wonder Markers)**CRAYOLA**£4.10**4.7★7,349 rev](https://www.amazon.co.uk/dp/B09HR1Q6DP) [4**CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+**CRAYOLA**£5.69**4.5★67 rev](https://www.amazon.co.uk/dp/B09T8M4YZF) [5**CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+**CRAYOLA**£3.37**4.5★379 rev](https://www.amazon.co.uk/dp/B0BPTH92B7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+**CRAYOLA**£2.97**1,105 rev2y ago](https://www.amazon.co.uk/dp/B0CVNHTH17) [**Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys**Blueprint Collections**£8.17**17 rev2y ago](https://www.amazon.co.uk/dp/B0CG6QKL4G) [**Bluey Art Set for Kids Colouring Pencils Paints Felt Tip Pens Crayons Stationery Crafts Girls Boys Art Supplies Preschool Travel 40 Plus Pcs Gift Set (Blue 3 Tier)**Bluey**£13.11**865 rev3y ago](https://www.amazon.co.uk/dp/B0CB6SS629) [**Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus**Booghe**£5.03**161 rev3y ago](https://www.amazon.co.uk/dp/1788245229) [**Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.**Anila's**£13.94**199 rev3y ago](https://www.amazon.co.uk/dp/B0F5WZ1648)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.**Anila's**£13.94**4.5★**▲ 95%**](https://www.amazon.co.uk/dp/B0F5WZ1648) [**Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus**Booghe**£5.03**4.4★**▲ 74%**](https://www.amazon.co.uk/dp/1788245229) [**CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+**CRAYOLA**£5.69**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B09T8M4YZF) [**Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys**Blueprint Collections**£8.17**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0CG6QKL4G) [**CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+**CRAYOLA**£3.37**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B0BPTH92B7)
**~~View all trending →~~**
## **What buyers say about bluey colouring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“My toddler loves colouring in”*
**Fun/Entertainment Experience**18%
*“lots of fun”*
**Value For Money**12%
*“Good value for money”*
**Mess Free**5%
*“Super easy no mess activity”*
**Creativity**5%
*“get him to do something creative with something he has an interest in”*
**Size-Overall**4%
*“Happy that its not a small size”*
**Gifting Purpose**4%
*“Very gift choice”*
**Quality-Overall**4%
*“Good product”*
**Water Resistance**4%
*“Lovely, you can use it as many times as you want once water dries no colour stays so you can do”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**33%
*“Absolute rubbish”*
**Durability**33%
*“Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it”*
**Developmental Needs**11%
*“Not for young impatient children”*
**Color**11%
*“the colour appearing was too long for my 2 year old daughter”*
### **Top return reasons **
**Value For Money**37%
**Size-Overall**20%
**Color**13%
**Quality-Overall**10%
**Print Quality**7%
**Advertised Vs Actual Product**7%
**Mechanism Issues**3%
**Gifting Purpose**3%
## **Common questions**
- **Is bluey colouring book profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 10 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (33/100).
- **How competitive is the bluey colouring book niche?**
- 5 brands and 43 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bluey colouring book?**
- Top complaints mined from reviews: Quality-Overall, Durability, Developmental Needs. The return rate is 0.2%.
- **When does demand for bluey colouring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the bluey colouring book niche?**
- Listings span £2.97–£14.59; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
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